---
title: "Kiwi Suede & Nubuck Waterproofer Spray — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/kiwi-suede-nubuck-waterproofer-spray"
last_updated: "2026-08-12T15:56:54.689Z"
locale: en
meta:
description: "Amazon product research for kiwi suede & nubuck waterproofer spray: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kiwi suede & nubuck waterproofer spray: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kiwi Suede & Nubuck Waterproofer Spray — Amazon US Product Research"
---
# **Kiwi Suede & Nubuck Waterproofer Spray**
**Skip it**
Soft demand (-46.8% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 2Conversion 68Competition 10Returns 98Price range 65Avg price 75Brand share 8Review moat 24Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.03**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.53–$26.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,632.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$28K**
$28K/yr · 30K searches
**Growth**
**Bad****-46.8%**
90-day search growth — must beat 0% to launch
## **Is kiwi suede & nubuck waterproofer spray profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kiwi suede & nubuck waterproofer spray is a $28K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiwi suede & nubuck waterproofer spray market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$45K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- UGG53% - KIWI27% - Nikwax7% - BERIOVE6% - Crep Protect3% - Eagle3%
## **kiwi suede & nubuck waterproofer spray demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/kiwi-suede-nubuck-waterproofer-spray/trend)
## **Top kiwi suede & nubuck waterproofer spray search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kiwi suede protector spray**22K/yr-45.9%5.8% conv. - **kiwi suede & nubuck waterproofer spray**5K/yr-53.6%5.5% conv. - **kiwi suede protector**3K/yr-41.1%5.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/kiwi-suede-nubuck-waterproofer-spray/search-terms)
## **Top kiwi suede & nubuck waterproofer spray products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$13K60%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UGG PROTECTOR**UGG**$15.88**4.6★7,439 rev](https://www.amazon.com/dp/B0DQLPZJ95) [2**KIWI Suede and Nubuck Shoe Cleaner Kit | For Shoes Boots and More | Includes Cleaner Protector Brush Cloth Eraser Block**KIWI**$26.90**4.4★3,180 rev](https://www.amazon.com/dp/B002ZG8WR0) [3**Nikwax Nubuck & Suede Proof 125ml Spray-On Waterproofing Restores DWR Water Repellency in Textured Leather Footwear Shoe & Boot Care and Rain Protection**Nikwax**$12.94**4.4★6,966 rev](https://www.amazon.com/dp/B001984E18) [4**KIWI Suede & Nubuck Cleaner 4.25 oz (1 Aerosol Spray)**KIWI**$15.35**4.3★800 rev](https://www.amazon.com/dp/B002ZG8WZW) [5**Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas**Crep Protect**$15.98**4.5★36,809 rev](https://www.amazon.com/dp/B013YRRFJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eagle Suede & Nubuck Protector Spray 250mL Waterproofing Spray Compatible with UGG Boots & Jackets | Protects from Water Stains Dirt & Salt | Quick-Dry Invisible Suede Shield**Eagle**$16.07**39 rev9mo ago](https://www.amazon.com/dp/B0FX5VF3H2) [**BERIOVE Suede Protector Spray for Shoes: Waterproof and Stain Repellent Colorless & Long-Lasting Protection for Boots Jackets Bags Hats 150ml**BERIOVE**$11.82**1,191 rev11mo ago](https://www.amazon.com/dp/B0FK4MCCTD) [**UGG PROTECTOR**UGG**$15.88**7,439 rev1y ago](https://www.amazon.com/dp/B0DQLPZJ95) [**BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ**BERIOVE**$8.53**2,491 rev2y ago](https://www.amazon.com/dp/B0CT8THF7F) [**Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas**Crep Protect**$15.98**36,809 rev12y ago](https://www.amazon.com/dp/B013YRRFJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eagle Suede & Nubuck Protector Spray 250mL Waterproofing Spray Compatible with UGG Boots & Jackets | Protects from Water Stains Dirt & Salt | Quick-Dry Invisible Suede Shield**Eagle**$16.07**4.5★**▲ 170%**](https://www.amazon.com/dp/B0FX5VF3H2) [**UGG PROTECTOR**UGG**$15.88**4.6★**▲ 120%**](https://www.amazon.com/dp/B0DQLPZJ95) [**BERIOVE Suede Protector Spray for Shoes: Waterproof and Stain Repellent Colorless & Long-Lasting Protection for Boots Jackets Bags Hats 150ml**BERIOVE**$11.82**4.4★**▲ 35%**](https://www.amazon.com/dp/B0FK4MCCTD) [**BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ**BERIOVE**$8.53**4.5★**▼ 31%**](https://www.amazon.com/dp/B0CT8THF7F) [**KIWI Suede and Nubuck Shoe Cleaner Kit | For Shoes Boots and More | Includes Cleaner Protector Brush Cloth Eraser Block**KIWI**$26.90**4.4★**▼ 34%**](https://www.amazon.com/dp/B002ZG8WR0)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kiwi suede & nubuck waterproofer spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“sprayer are made very well”*
**Ease Of Use**14%
*“Its easy to spray on”*
**Water Resistance**12%
*“My clogs are now waterproof”*
**Advertised Vs Actual Product**10%
*“As described”*
**Smell**7%
*“No heavy smell”*
**Ease Of Cleaning**6%
*“Helps keep clean”*
**Quick Drying**5%
*“my feet stayed dry”*
**Value For Money**5%
*“Worth it”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are easy to follow”*
**Color**3%
*“color is like the picture”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Did nothing”*
**Water Resistance**12%
*“Waterproofing does not work”*
**Smell**9%
*“The smell is so strong”*
**Value For Money**8%
*“Way too expensive”*
**Color**7%
*“made them a little bit different in color”*
**Size-Overall**5%
*“realized it is too big for my carry on”*
**Ease Of Cleaning**4%
*“made them difficult to clean”*
**Advertised Vs Actual Product**4%
*“Did not work as advertised”*
**Durability**4%
*“first use, it was ruined”*
**Quality-Overall**4%
*“Not great quality”*
### **Top return reasons **
**Leak-Proof**22%
**Value For Money**18%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Size-Overall**9%
**Spray/Flow**6%
**Water Resistance**5%
**Product Condition**3%
**Material Quality**3%
**Stain Resistance**3%
## **Common kiwi suede & nubuck waterproofer spray questions**
- **Is kiwi suede & nubuck waterproofer spray profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the kiwi suede & nubuck waterproofer spray niche?**
- 6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in kiwi suede & nubuck waterproofer spray?**
- Top complaints mined from reviews: Functionality-Overall, Water Resistance, Smell. The return rate is 0.5%.
- **When does demand for kiwi suede & nubuck waterproofer spray peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 17.7× the quietest.
- **What does it cost to enter the kiwi suede & nubuck waterproofer spray niche?**
- Listings span $8.53–$26.90; the average listing price is $15.03 (sweet spot $15–$100). The average incumbent carries 6,632 reviews — the moat a new listing must climb.
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