---
title: "King of the Hill — $326/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/king-of-the-hill"
last_updated: "2026-08-12T14:01:53.899Z"
locale: en
meta:
description: "Amazon product research for king of the hill: $326/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for king of the hill: $326/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "King of the Hill — $326/mo Amazon US Product Research (2026)"
---
# **King of the Hill**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 26Conversion 10Competition 0Returns 92Price range 95Avg price 92Brand share 0Review moat 100Quality gap 23
**Review moat**
**Incredible****9.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****$18.49–$25.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.64**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$4K**
$4K/yr · 22K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is king of the hill profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, king of the hill is a $4K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **king of the hill market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$11K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#189,505**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Bioworld87% - Toynk8% - King Of The Hill5%
## **king of the hill demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +0.8% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonDecMarJunAugMarMay
Peak months: Jul · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/king-of-the-hill/trend)
## **Top king of the hill products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$97850%$2K75%$3K100%$4K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**King Of The Hill Hank Hill & Logo Mens Gray Heather Sleep Pajama Pants**Bioworld**$18.49**4.3★6 rev](https://www.amazon.com/dp/B0C5VV8NF9) [2**Toynk King of The Hill Exclusive 5-Inch Hank Hill Vinyl Figure**Toynk**$25.28**4.6★20 rev](https://www.amazon.com/dp/B07KQ8WZBQ) [3**King of the Hill Hank Why Do Drugs Just Mow a Lawn Cartoon T-Shirt**King Of The Hill**$21.14**5.0★3 rev](https://www.amazon.com/dp/B0F695G15L)
### **Newest**
by launch date
[**King of the Hill Hank Why Do Drugs Just Mow a Lawn Cartoon T-Shirt**King Of The Hill**$21.14**3 rev1y ago](https://www.amazon.com/dp/B0F695G15L) [**King Of The Hill Hank Hill & Logo Mens Gray Heather Sleep Pajama Pants**Bioworld**$18.49**6 rev3y ago](https://www.amazon.com/dp/B0C5VV8NF9) [**Toynk King of The Hill Exclusive 5-Inch Hank Hill Vinyl Figure**Toynk**$25.28**20 rev6y ago](https://www.amazon.com/dp/B07KQ8WZBQ)
### **Trending**
90-day click momentum
[**King Of The Hill Hank Hill & Logo Mens Gray Heather Sleep Pajama Pants**Bioworld**$18.49**4.3★**▲ 14%**](https://www.amazon.com/dp/B0C5VV8NF9) [**King of the Hill Hank Why Do Drugs Just Mow a Lawn Cartoon T-Shirt**King Of The Hill**$21.14**5.0★**▼ 17%**](https://www.amazon.com/dp/B0F695G15L) [**Toynk King of The Hill Exclusive 5-Inch Hank Hill Vinyl Figure**Toynk**$25.28**4.6★**▼ 53%**](https://www.amazon.com/dp/B07KQ8WZBQ)
## **What reviews say buyers love and hate about king of the hill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**100%
*“Fit and quality”*
### **Top return reasons **
**Display-Overall**50%
**Product Condition**50%
## **Common king of the hill questions**
- **Is king of the hill profitable to sell on Amazon United States?**
- The niche generates $4K/yr across 3 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the king of the hill niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for king of the hill peak?**
- Demand peaks in Jul; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the king of the hill niche?**
- Listings span $18.49–$25.28; the average listing price is $21.64 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.
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Same-category niches scoring near this one — the next ones worth researching.
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