---
title: "Kids Under Armour Cold Gear — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/kids-under-armour-cold-gear"
last_updated: "2026-08-12T16:53:03.384Z"
locale: en
meta:
description: "Amazon product research for kids under armour cold gear: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kids under armour cold gear: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kids Under Armour Cold Gear — Amazon US Product Research"
---
# **Kids Under Armour Cold Gear**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 6Conversion 12Competition 93Returns 24Price range 81Avg price 95Brand share 13Review moat 36Quality gap 22
**Avg price**
**Incredible****$24.07**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$8.86–$43.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,948.68**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-38.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$17K**
$17K/yr · 75K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is kids under armour cold gear profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kids under armour cold gear is a $17K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Mar–Apr–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids under armour cold gear market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$36K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **143 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 55%
**Open market**
**4%**
- TELALEO65% - G Gradual12% - Under Armour10% - DEVOROPA5% - Runhit2% - DEVOPS1% - Open — no brand owns it (11 brands, 4%)
## **kids under armour cold gear demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -38.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/kids-under-armour-cold-gear/trend)
## **Top kids under armour cold gear search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **telaleo**20K/yr+4.1%1.1% conv. - **telaleo compression shirts**9K/yr+22.6%1.5% conv. - **under armour cold gear boys**11K/yr-66.4%2.1% conv. - **youth cold gear long sleeve**5K/yr-44.5%1.8% conv. - **boys cold gear long sleeve**3K/yr-13.5%1.6% conv. - **kids under armour cold gear**5K/yr-70.7%0.2% conv. - **youth under armour cold gear**3K/yr-56.6%1.6% conv. - **youth cold gear**3K/yr-61.5%2.0% conv. - **cold gear armour kids**3K/yr-65.1%0.3% conv. - **kids cold gear**3K/yr-71.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/kids-under-armour-cold-gear/search-terms)
## **Top kids under armour cold gear products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3424%$6856%$1K8%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TELALEO 5 Pack Mens Athletic Compression Shirts Sleeveless Workout Tank Top Sports Base Layer Running Basketball L**TELALEO**$26.93**4.5★3,926 rev](https://www.amazon.com/dp/B0BG7CL281) [2**TELALEO 5 Pack Compression Shorts for Men Spandex Sport Shorts Athletic Workout Running Performance Baselayer Underwear Black L**TELALEO**$22.48**4.6★10,893 rev](https://www.amazon.com/dp/B09SPZPLL7) [3**G Gradual Youth Boys Compression Thermal Shirt Long Sleeve Fleece Undershirt for Boy Football Baseball Soccer Base Layer(Black XS)**G Gradual**$16.20**4.8★1,308 rev](https://www.amazon.com/dp/B0CJ85B5PN) [4**TELALEO 6 Pack Mens Compression Shirt Short Sleeve Athletic Baselayer Sports T Shirts Workout Tops for Men Black White M**TELALEO**$27.74**4.6★1,928 rev](https://www.amazon.com/dp/B0C3D3LM5T) [5**TELALEO 1 Pack Boys Girls Compression Shirts Youth Long Sleeve Undershirt Sports Performance Moisture Wicking Baselayer Black S**TELALEO**$9.57**4.6★1,450 rev](https://www.amazon.com/dp/B07V3BQTH6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TELALEO Mens 9 Inch Long Leg Boxer Briefs 5 Pack Moisture Wicking Quick Dry Athletic Underwear 5B L**TELALEO**$23.56**30 rev2mo ago](https://www.amazon.com/dp/B0GXKZ1XC9) [**DEVOROPA Youth Boys Fleece Lined Compression Shirts & Pants Kids Girls Thermal Underwear Set Athletic Tops Leggings Baselayer Black M**DEVOROPA**$24.65**52 rev8mo ago](https://www.amazon.com/dp/B0FZ99LJFP) [**G Gradual Youth Boys Compression Thermal Shirt Long Sleeve Fleece Undershirt for Boy Football Baseball Soccer Base Layer(Black XS)**G Gradual**$16.20**1,308 rev2y ago](https://www.amazon.com/dp/B0CJ85B5PN) [**G Gradual Youth Boys Compression Thermal Shirt Long Sleeve Fleece Undershirt for Boy Football Baseball Soccer Base Layer(White S)**G Gradual**$16.60**1,308 rev2y ago](https://www.amazon.com/dp/B0CJ85CXNK) [**Youth Boys Compression Thermal Shirt Long Sleeve Fleece Undershirt for Boy Football Baseball Soccer Base Layer(Red L)**G Gradual**$16.19**1,308 rev2y ago](https://www.amazon.com/dp/B0CJ856JWX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TELALEO Mens 9 Inch Long Leg Boxer Briefs 5 Pack Moisture Wicking Quick Dry Athletic Underwear 5B L**TELALEO**$23.56**4.2★**▲ 173%**](https://www.amazon.com/dp/B0GXKZ1XC9) [**TELALEO 1 Pack Boys Girls Compression Shirts Youth Long Sleeve Undershirt Sports Performance Moisture Wicking Baselayer Black S**TELALEO**$9.57**4.6★**▲ 161%**](https://www.amazon.com/dp/B07V3BQTH6) [**TELALEO 5 Pack Mens Polo Shirts Quick Dry Short Sleeve Golf T Shirt Performance Moisture Wicking Casual Workout SetB L**TELALEO**$35.87**4.5★**▲ 157%**](https://www.amazon.com/dp/B0B1TK5BZZ) [**TELALEO 6 Pack Mens Compression Shirt Short Sleeve Athletic Baselayer Sports T Shirts Workout Tops for Men Black M**TELALEO**$27.84**4.6★**▲ 139%**](https://www.amazon.com/dp/B0CFKLZ2L4) [**TELALEO 5 Pack Mens Workout Tank Tops Sleeveless Mesh Muscle Gym Shirt Quick Dry Black/Gray/Charcoal/Navy/Blue M**TELALEO**$22.65**4.4★**▲ 137%**](https://www.amazon.com/dp/B0B7R43GWF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kids under armour cold gear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fantastic fit”*
**Quality-Overall**14%
*“high quality shirts”*
**Comfort-Overall**10%
*“They are very comfortable”*
**Warmth**9%
*“Cozy and warm”*
**Value For Money**9%
*“is affordable”*
**Material Quality**4%
*“the material feels breathable”*
**Exercise/Sports Suitability**4%
*“Good for Jiu Jitsu or whatever sport you engage in”*
**Durability**2%
*“holding up well so far”*
**Soft Feel**2%
*“soft to the touch”*
**Advertised Vs Actual Product**2%
*“The appearance is as shown in the image”*
### **What buyers complain about **
**Size-Overall**37%
*“Runs large”*
**Quality-Overall**4%
*“Garbage”*
**Compression**4%
*“No compression”*
**Advertised Vs Actual Product**3%
*“Doesn't do what it advertised”*
**Thickness**3%
*“Not thick material”*
**Neck Fit**2%
*“Big neck hole”*
**Shape/Style**2%
*“Not flattering”*
**Smell**1%
*“Smell bad”*
**Sweat Resistance**1%
*“Hard to remove when sweating”*
**Stitch/Finish/Polish**1%
*“Poor stitching”*
### **Top return reasons **
**Size-Overall**60%
**Compression**6%
**Chest Fit**5%
**Length**4%
**Material Quality**4%
**Sleeve Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Arm Fit**1%
## **Common kids under armour cold gear questions**
- **Is kids under armour cold gear profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 93 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the kids under armour cold gear niche?**
- 17 brands and 62 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in kids under armour cold gear?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compression. The return rate is 5.4% — above our launch gate.
- **When does demand for kids under armour cold gear peak?**
- Demand peaks in Jan–Feb–Mar–Apr–Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the kids under armour cold gear niche?**
- Listings span $8.86–$43.28; the average listing price is $24.07 (sweet spot $15–$100). The average incumbent carries 2,949 reviews — the moat a new listing must climb.
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