---
title: "Kids Rain Jacket — $30K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/kids-rain-jacket"
last_updated: "2026-08-12T17:45:01.410Z"
locale: en
meta:
description: "Amazon product research for kids rain jacket: $30K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kids rain jacket: $30K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kids Rain Jacket — $30K/mo Amazon US Product Research (2026)"
---
# **Kids Rain Jacket**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 50Conversion 11Competition 97Returns 31Price range 82Avg price 93Brand share 95Review moat 48Quality gap 23
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.19–$62.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$364K**
$364K/yr · 1.9M searches
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,688.19**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is kids rain jacket profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kids rain jacket is a $364K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids rain jacket market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$334K–$445K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**57 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**40%**
Top 20: 79%
**Top-5 click share**
**12%**
Top 20: 34%
**Open market**
**55%**
- Columbia16% - Hiheart9% - IjnUhb6% - Amazon Essentials5% - Puddle Play5% - Slwosdlds4%
## **kids rain jacket demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/kids-rain-jacket/trend)
## **Top kids rain jacket search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **toddler rain jacket**413K/yr-0.8%0.7% conv. - **kids rain jacket**345K/yr+56.1%0.8% conv. - **toddler rain coat**119K/yr-2.9%0.5% conv. - **kids rain coat**127K/yr+7.5%1.1% conv. - **baby rain jacket**88K/yr+38.6%0.3% conv. - **rain jacket kids**85K/yr+66.5%0.8% conv. - **kids raincoat**75K/yr+51.7%0.8% conv. - **raincoats for kids**68K/yr+28.7%1.0% conv. - **toddler raincoat**69K/yr+7.5%0.5% conv. - **boys rain coat**54K/yr+20.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/kids-rain-jacket/search-terms)
## **Top kids rain jacket products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4K2%$7K3%$11K4%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hiheart Boys Girls Waterproof Hooded Jackets Cotton Lined Rain Jackets Green 3T**Hiheart**$30.96**4.8★5,771 rev](https://www.amazon.com/dp/B01NCPSFGD) [2**WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof**WELAKEN**$22.48**4.7★1,981 rev](https://www.amazon.com/dp/B09689MGJ2) [3**Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 4T**Amazon Essentials**$27.72**4.8★305 rev](https://www.amazon.com/dp/B0FFJNK7LS) [4**Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold**Slwosdlds**$19.68**4.8★542 rev](https://www.amazon.com/dp/B0DST73BCT) [5**SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood**SWOGAA**$9.83**4.5★1,106 rev](https://www.amazon.com/dp/B07QCVMCF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Astronaut Red)**BOYLOVE**$19.68**34 rev6mo ago](https://www.amazon.com/dp/B0GDSGSVZV) [**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**49 rev6mo ago](https://www.amazon.com/dp/B0FB346S7S) [**Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 4T**Amazon Essentials**$27.72**305 rev9mo ago](https://www.amazon.com/dp/B0FFJNK7LS) [**Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 3T**Amazon Essentials**$27.79**305 rev9mo ago](https://www.amazon.com/dp/B0FFJJW3YF) [**Columbia Youth Glennaker Rain Jacket Crushed Blue 3T**Columbia**$23.31**1,218 rev1y ago](https://www.amazon.com/dp/B0DJYXCGWW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**4.4★**▲ 59%**](https://www.amazon.com/dp/B0FB346S7S) [**Hiheart Girls Boys Waterproof Hooded Jackets Cotton Lined Rain Jackets Orange 6/7**Hiheart**$30.59**4.8★**▲ 59%**](https://www.amazon.com/dp/B07VC5M1B5) [**Columbia Youth Glennaker Rain Jacket Crushed Blue 3T**Columbia**$23.31**4.6★**▲ 58%**](https://www.amazon.com/dp/B0DJYXCGWW) [**BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Astronaut Red)**BOYLOVE**$19.68**4.3★**▲ 57%**](https://www.amazon.com/dp/B0GDSGSVZV) [**Columbia Youth Boys Glennaker Rain Jacket Mountain Blue Large**Columbia**$32.01**4.6★**▲ 48%**](https://www.amazon.com/dp/B0CLR6M5D6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kids rain jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“The fit is comfortable”*
**Quality-Overall**12%
*“Very well made”*
**Value For Money**9%
*“Good value for money”*
**Weight Light**5%
*“cute and lightweight”*
**Ease Of Use**5%
*“easy for kids to put on”*
**Water Resistance**5%
*“Excellent water proof and vibrant colors”*
**Durability**5%
*“The material feels durable”*
**Advertised Vs Actual Product**5%
*“Product description was perfect for purchase”*
**Color**4%
*“Vibrant color of green”*
**Weather Proof**4%
*“breathable while still providing protection from cooler weather”*
### **What buyers complain about **
**Size-Overall**18%
*“Runs large”*
**Thickness**15%
*“The material isnt very thick”*
**Quality-Overall**6%
*“Not well made”*
**Durability**5%
*“That alone shows it is not durable at all”*
**Material Quality**4%
*“the material is just like very, very, very thin and flimsy”*
**Thin**4%
*“Too thin”*
**Water Resistance**3%
*“Only water resistant not water proof”*
**Smell**2%
*“Strong Odor”*
**Value For Money**2%
*“Cheap”*
**Warmth**1%
*“This jacket has no warmth”*
### **Top return reasons **
**Size-Overall**55%
**Thin**10%
**Value For Money**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Sleeve Fit**4%
**Length**2%
**Quality-Overall**2%
**Color**2%
**Chest Fit**1%
## **Common kids rain jacket questions**
- **Is kids rain jacket profitable to sell on Amazon United States?**
- The niche generates $364K/yr across 210 tracked products. 9 of 50 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the kids rain jacket niche?**
- 57 brands and 88 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in kids rain jacket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.5%.
- **When does demand for kids rain jacket peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the kids rain jacket niche?**
- Listings span $6.19–$62.06; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 1,688 reviews — the moat a new listing must climb.
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