---
title: "Key Tray — $7K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/key-tray"
last_updated: "2026-08-12T15:49:04.251Z"
locale: en
meta:
description: "Amazon product research for key tray: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for key tray: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Key Tray — $7K/mo Amazon US Product Research (2026)"
---
# **Key Tray**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Market size 21Growth 28Conversion 17Competition 89Returns 49Price range 79Avg price 83Brand share 96Review moat 72Quality gap 24
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.32–$53.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****634.21**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$83K**
$83K/yr · 343K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is key tray profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, key tray is a $83K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **key tray market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**35%**
Top 20: 73%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**61%**
- Hipiwe13% - GUSHBIN6% - CCINPPY6% - MSJGA5% - ALELION4% - Shinpuru4%
## **key tray demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/key-tray/trend)
## **Top key tray search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **key tray**138K/yr+4.0%1.1% conv. - **key basket**33K/yr-3.8%1.3% conv. - **key holder tray**16K/yr+8.5%0.8% conv. - **tray for keys**17K/yr+9.4%1.1% conv. - **entryway tray**15K/yr+15.8%0.5% conv. - **key basket for entryway table**14K/yr-10.4%1.1% conv. - **key plate**12K/yr-2.4%0.9% conv. - **tray for keys entryway table**9K/yr+25.4%1.2% conv. - **keys tray**10K/yr+1.3%1.1% conv. - **key plate for entryway table**9K/yr-5.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/key-tray/search-terms)
## **Top key tray products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GUSHBIN 7.4 Inches Key Bowl for Entryway Table Decorative Bowl Key Dish for Organizing Tabletop Catch All Gold Fruit Bowls for Kitchen Counter Coffee Table**GUSHBIN**$14.74**4.8★160 rev](https://www.amazon.com/dp/B0DRV2LZ89) [2**CCINPPY Ceramic Jewelry Tray Trinket Dish Decorative Cloud Vanity Key Tray for Women Ring Holder Dish Cute Jewelry Plate Bowl Room Decor Aesthetic White Medium**CCINPPY**$10.71**4.7★1,435 rev](https://www.amazon.com/dp/B0CG3Q4H5Q) [3**Hipiwe Small Woven Wicker Basket - 7.6 Round Entryway Organizer for Keys Wallet Cell Phone & Snacks**Hipiwe**$9.76**4.4★844 rev](https://www.amazon.com/dp/B0B67MGRGV) [4**ALELION 8 Acacia Wood Bathroom Vanity Tray for Counter - Dresser Top Tray for Perfume Jewelry Candle Key Catchall - Small Kitchen Countertop Organizer for Soap Dispenser and Sponge Holder**ALELION**$10.42**4.7★649 rev](https://www.amazon.com/dp/B0D9T8CW17) [5**ProCase Wooden Valet Tray for Men Wood Catch-All EDC Organizer Fathers Day Gift Nightstand Entryway Bedside Dump Holder for Wallets Keys Watches Phones Loose Change Trinkets -DarkBrown**ProCase**$20.76**4.6★189 rev](https://www.amazon.com/dp/B0DN5W1BKS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Josmimic Catch All Valet Tray - EDC Organizer for Key Wallet Watch Jewelry Phone coin change | Faux Leather Storage Tray for Dresser Nightstand Desk Entryway Travel Storage | Brown**Josmimic**$9.88**97 rev10mo ago](https://www.amazon.com/dp/B0FS6VSL9T) [**Key Bowl for entryway Table Key Tray Key Dish Apartment Decor House Warming Gifts Unique Home Decor Bookshelf Decoration Entryway Decor Ideas & Bedside Table Decor (Matte Black)**Keyper Bear**$32.64**44 rev10mo ago](https://www.amazon.com/dp/B0F9JBZVJG) [**Zosenley Wooden Valet Tray with Leather Base - Nightstand Catchall Organizer for Cologne Perfume Keys Wallet Phone Watch Jewelry & Sunglasses (Black)**Zosenley**$11.68**175 rev11mo ago](https://www.amazon.com/dp/B0FKGYD98Q) [**Hipiwe Key Basket for Entryway Table Natural Rattan Serving Tray Small Wicker Trays for Decor Fruit Bowl Decorative Baskets for Kitchen Coffee Table**Hipiwe**$12.89**119 rev1y ago](https://www.amazon.com/dp/B0DTH8PPQD) [**Cut-Nic Wood Key Bowl for Entryway Table Key Tray Jewelry Tray Valet Tray with 2 Cute Duck Feet for Rings Coins Bracelets Watches**Cut-Nic**$15.53**60 rev1y ago](https://www.amazon.com/dp/B0DTGRLJV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Josmimic Catch All Valet Tray - EDC Organizer for Key Wallet Watch Jewelry Phone coin change | Faux Leather Storage Tray for Dresser Nightstand Desk Entryway Travel Storage | Brown**Josmimic**$9.88**4.5★**▲ 210%**](https://www.amazon.com/dp/B0FS6VSL9T) [**GUSHBIN 7.4 Inches Key Bowl for Entryway Table Decorative Bowl Key Dish for Organizing Tabletop Catch All Gold Fruit Bowls for Kitchen Counter Coffee Table**GUSHBIN**$14.74**4.8★**▲ 144%**](https://www.amazon.com/dp/B0DRV2LZ89) [**Velinjowy Serving Acacia Wood Valet Tray for Men Women Catch All Acacia Mens Key Dump Bedside Nightstand Organizer EDC Decorative Wooden Tray for Phone Watch Wallet Keys Jewelry**Velinjowy**$22.63**4.5★**▲ 127%**](https://www.amazon.com/dp/B0DT1X5W9W) [**Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray**Koville**$31.88**4.8★**▲ 60%**](https://www.amazon.com/dp/B0C4KQF1V8) [**Zosenley Wooden Valet Tray with Leather Base - Nightstand Catchall Organizer for Cologne Perfume Keys Wallet Phone Watch Jewelry & Sunglasses (Black)**Zosenley**$11.68**4.6★**▲ 42%**](https://www.amazon.com/dp/B0FKGYD98Q)
**~~View all trending →~~**
## **What reviews say buyers love and hate about key tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Size-Overall**13%
*“Fits all my needs”*
**Advertised Vs Actual Product**10%
*“As described”*
**Design-Overall**8%
*“unique design”*
**Value For Money**7%
*“Great deal”*
**Color**6%
*“The color is so beautiful”*
**Gifting Purpose**4%
*“Cute gift”*
**Strength**4%
*“Cute and sturdy”*
**Wood Quality**3%
*“Nice wood appearance”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**38%
*“Misled by size”*
**Quality-Overall**9%
*“Poor quality control”*
**Color**5%
*“Expected different color”*
**Wood Quality**4%
*“Cheap and thin wood”*
**Value For Money**3%
*“It looks like it cost more than it did”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Material Quality**2%
*“not worth its money due to material of it”*
**Weight Heavy**2%
*“heavier than I expected”*
**Weight Light**2%
*“Would have liked it to be a little more heavy”*
**Strength**1%
*“It is a little flimsy”*
### **Top return reasons **
**Size-Overall**63%
**Color**10%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Material Quality**3%
**Value For Money**3%
**Wood Quality**2%
**Defective Material/Parts**2%
**Display Colors**1%
**Shape/Style**1%
## **Common key tray questions**
- **Is key tray profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 87 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the key tray niche?**
- 61 brands and 72 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in key tray?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.1%.
- **When does demand for key tray peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the key tray niche?**
- Listings span $5.32–$53.47; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.
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