---
title: "Keen Hiking Boots Women — $22K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/keen-hiking-boots-women"
last_updated: "2026-08-12T20:18:06.881Z"
locale: en
meta:
description: "Amazon product research for keen hiking boots women: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for keen hiking boots women: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Keen Hiking Boots Women — $22K/mo Amazon US Product Research"
---
# **Keen Hiking Boots Women**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 48Growth 14Conversion 4Competition 95Returns 9Price range 52Avg price 81Brand share 38Review moat 52Quality gap 58
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$84.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,411.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$17.80–$176.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$261K**
$261K/yr · 885K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-22.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****9.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is keen hiking boots women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, keen hiking boots women is a $261K/yr Amazon United States market (885K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keen hiking boots women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$168K–$210K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,150**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **141 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**193**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 36%
**Open market**
**14%**
- Merrell31% - KEEN21% - Columbia17% - NORTIV 88% - SHULOOK5% - R CORD3% - Open — no brand owns it (11 brands, 14%)
## **keen hiking boots women demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -22.9% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/keen-hiking-boots-women/trend)
## **Top keen hiking boots women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **merrell hiking boots women**106K/yr+34.1%0.2% conv. - **keen hiking boots women**91K/yr-2.5%0.2% conv. - **columbia boots**171K/yr-64.2%0.1% conv. - **hiking boot**61K/yr+9.9%0.1% conv. - **columbia hiking boots**58K/yr+7.0%0.1% conv. - **black hiking boots women**37K/yr-14.2%0.0% conv. - **merrell boots for women**114K/yr-80.0%0.1% conv. - **keen womens hiking boots**21K/yr+20.4%0.3% conv. - **lightweight hiking boots**24K/yr+13.7%0.0% conv. - **hiking boots waterproof**20K/yr+17.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/keen-hiking-boots-women/search-terms)
## **Top keen hiking boots women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$16K8%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Merrell Womens Moab 3 Mid Waterproof Granite 7.5**Merrell**$80.70**4.4★347 rev](https://www.amazon.com/dp/B0987VG8ZX) [2**SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes**SHULOOK**$41.69**4.5★1,399 rev](https://www.amazon.com/dp/B09L47W128) [3**Merrell Chameleon 7 Access Mid Waterproof Brown 5**Merrell**$51.14**4.6★3,102 rev](https://www.amazon.com/dp/B07GH473Q4) [4**Columbia Womens Newton Ridge Plus Waterproof Amped Stratus/Canyon Rose 8**Columbia**$73.20**4.4★386 rev](https://www.amazon.com/dp/B0CLWJ9SNV) [5**KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 9.5**KEEN**$163.42**3.9★25 rev](https://www.amazon.com/dp/B0G386PHBN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 12**Amazon Essentials**$36.53**170 rev3mo ago](https://www.amazon.com/dp/B0FNS5WKY4) [**NORTIV 8 Womens Hiking Boots Waterproof Lightweight Outdoor Trekking Non Slip Comfortable Camping Ankle Breathable Everyday Boot Armadillo FieldLite Size 7.5 Light Pink SNHB26002W**NORTIV 8**$69.29**140 rev6mo ago](https://www.amazon.com/dp/B0GD1B231X) [**KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 9.5**KEEN**$163.42**25 rev7mo ago](https://www.amazon.com/dp/B0G386PHBN) [**KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 10.5**KEEN**$165.22**25 rev7mo ago](https://www.amazon.com/dp/B0G38D4BHY) [**KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 8**KEEN**$164.48**25 rev7mo ago](https://www.amazon.com/dp/B0G3875R6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 12**Amazon Essentials**$36.53**4.3★**▲ 44%**](https://www.amazon.com/dp/B0FNS5WKY4) [**Merrell Womens Moab 3 Mid Waterproof Hiking Boot Reed 5.0**Merrell**$77.84**4.5★**▲ 42%**](https://www.amazon.com/dp/B0CTFPH38J) [**Merrell Womens Moab 3 Mid Waterproof Hiking Boot ALUMINUM 10 Medium**Merrell**$98.98**4.5★**▲ 40%**](https://www.amazon.com/dp/B0987X8N6P) [**Merrell Womens Accentor 3 Mid Wp Hiking Boot Tan Rose 9**Merrell**$86.33**4.3★**▲ 36%**](https://www.amazon.com/dp/B0DB2L4JD3) [**Columbia Men Newton Explorer Cordovan/Stone Green 15 Medium**Columbia**$93.35**4.7★**▲ 34%**](https://www.amazon.com/dp/B0D7JW468R)
**~~View all trending →~~**
## **What reviews say buyers love and hate about keen hiking boots women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Very comfortable shoes 👟”*
**Warmth**10%
*“Cozy and warm”*
**Size-Overall**10%
*“Fit well”*
**Quality-Overall**6%
*“Awesome Quality”*
**Value For Money**5%
*“Not expensive”*
**Water Resistance**5%
*“Waterproof and breathable”*
**Exercise/Sports Suitability**4%
*“Great hiking shoes”*
**Soft Feel**4%
*“Soft comfortable socks”*
**Color**4%
*“Cute colors”*
**Durability**4%
*“made of durable materials”*
### **What buyers complain about **
**Size-Overall**14%
*“too big”*
**Durability**7%
*“they fell apart”*
**Comfort-Overall**6%
*“Not as comfortable as expected”*
**Water Resistance**4%
*“I'm very disappointed in the waterproofing”*
**Quality-Overall**4%
*“Also not made to well”*
**Warmth**3%
*“do nothing to keep your feet warm”*
**Product Condition**2%
*“they are worn”*
**Feet Fit**2%
*“didnt fit my feet that are more narrow”*
**Value For Money**2%
*“These are too expensive”*
**Thickness**2%
*“thick for shoes”*
### **Top return reasons **
**Size-Overall**31%
**Feet Fit**24%
**Length**12%
**Width**9%
**Comfort-Overall**4%
**Color**2%
**Ankle Support**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Weight Heavy**1%
## **Common keen hiking boots women questions**
- **Is keen hiking boots women profitable to sell on Amazon United States?**
- The niche generates $261K/yr across 147 tracked products. 9 of 28 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the keen hiking boots women niche?**
- 17 brands and 193 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in keen hiking boots women?**
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 9.3% — above our launch gate.
- **When does demand for keen hiking boots women peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the keen hiking boots women niche?**
- Listings span $17.80–$176.60; the average listing price is $84.19 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.
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