---
title: "Jordans — $47K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/jordans"
last_updated: "2026-08-12T18:44:00.120Z"
locale: en
meta:
description: "Amazon product research for jordans: $47K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jordans: $47K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jordans — $47K/mo Amazon US Product Research (2026)"
---
# **Jordans**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 63Growth 19Conversion 1Competition 95Returns 23Price range 16Avg price 63Brand share 16Review moat 50Quality gap 32
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Market size**
**Good****$567K**
$567K/yr · 8.3M searches
**Avg price**
**Good****$136.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,495.99**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.99–$549.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is jordans profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jordans is a $567K/yr Amazon United States market (8.3M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jordans market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$547K–$684K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#4,582**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **55%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **128 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**423**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 45%
**Open market**
**5%**
- Nike71% - Vans9% - Jordan7% - Endoto5% - House Of Tees2% - Jaeynow1% - Open — no brand owns it (9 brands, 5%)
## **jordans demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
700K500KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/jordans/trend)
## **Top jordans search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **jordan 4**2.4M/yr-22.3%0.0% conv. - **jordans**1.8M/yr-5.8%0.0% conv. - **jordan**1.4M/yr-3.5%0.0% conv. - **jordan shoes**406K/yr+7.1%0.0% conv. - **jordan retro 4**327K/yr-23.1%0.0% conv. - **air jordans**291K/yr-12.4%0.0% conv. - **air jordan**263K/yr-8.2%0.0% conv. - **jordan 4s**239K/yr-4.7%0.0% conv. - **jordans 4**200K/yr-5.6%0.0% conv. - **jordan 4 retro**212K/yr-19.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/jordans/search-terms)
## **Top jordans products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$11K4%$23K6%$34K8%$45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Jordan 4 Retro Industrial Blue**Nike**$296.53**4.5★869 rev](https://www.amazon.com/dp/B0CZHMH7N8) [2**Red Cement Jordan 4 Retro**Jordan**$258.21**4.1★46 rev](https://www.amazon.com/dp/B0CFYMCDN8) [3**Nike Mens Jordan Max Aura 2 Basketball Shoe White/Gym Red-Black 11 M US**Nike**$112.19**4.6★1,449 rev](https://www.amazon.com/dp/B0C3WJYD4Q) [4**Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)**Nike**$302.55**4.1★7 rev](https://www.amazon.com/dp/B0F9FS8VWK) [5**Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5**Nike**$177.77**4.4★57 rev](https://www.amazon.com/dp/B0G2ZZP3XB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10**Nike**$307.57**2 rev2mo ago](https://www.amazon.com/dp/B0GZ1BXSP8) [**Air Jordan 4 Retro Flight Club Mens Shoes (Sail/University Red/Black) Size 14**Nike**$234.78**11 rev5mo ago](https://www.amazon.com/dp/B0GJ87YZYD) [**Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5**Nike**$177.77**57 rev7mo ago](https://www.amazon.com/dp/B0G2ZZP3XB) [**Air Jordan 4 RM Mens Shoes (Black/Wolf Grey/White/Varsity Red) Size 11**Nike**$106.20**296 rev1y ago](https://www.amazon.com/dp/B0FHC3255T) [**Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)**Nike**$302.55**7 rev1y ago](https://www.amazon.com/dp/B0F9FS8VWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vans Unisex Knu Skool Shoe - 90s Retro Puffy Low-Top Fashion Sneakers for Men & Women Black/True White**Vans**$73.03**4.7★**▲ 79%**](https://www.amazon.com/dp/B0C7WJY8H9) [**Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10**Nike**$307.57**5.0★**▲ 79%**](https://www.amazon.com/dp/B0GZ1BXSP8) [**Air Jordan 4 Retro Flight Club Mens Shoes (Sail/University Red/Black) Size 14**Nike**$234.78**4.5★**▲ 78%**](https://www.amazon.com/dp/B0GJ87YZYD) [**Nike Jordan Mens Air 1 Mid 554724 078 Light Smoke Grey 2.0 - Size 11**Nike**$141.14**4.6★**▲ 76%**](https://www.amazon.com/dp/B09TBBXR3G) [**Nike Mens Jordan Max Aura 2 Basketball Shoe Grey Medium Grey White Cool Grey 12 US**Nike**$120.31**4.6★**▲ 74%**](https://www.amazon.com/dp/B08LDVGKQG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jordans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits to size and super comfortable”*
**Comfort-Overall**22%
*“Very comfortable”*
**Quality-Overall**18%
*“Cute and great quality”*
**Value For Money**10%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Shape/Style**4%
*“hold their shape well”*
**Durability**3%
*“Seems very durable”*
**Ease Of Cleaning**2%
*“Clean shoes”*
**Ease Of Use**2%
*“Perfect And easy to put”*
**Soft Feel**2%
*“Soft and comfortable”*
### **What buyers complain about **
**Size-Overall**26%
*“Fits horribly”*
**Product Condition**13%
*“Maybe not new”*
**Quality-Overall**11%
*“worse boot”*
**Value For Money**6%
*“expensive”*
**Comfort-Overall**6%
*“Not comfortable at all”*
**Durability**6%
*“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”*
**Design-Overall**3%
*“The aesthetic was awful for my size”*
**Shrinkage Resistance**3%
*“Will shrink in the heat”*
**Feet Fit**3%
*“The shoe wasnt my right size”*
**Wrinkles**3%
*“my one sneaker came creased”*
### **Top return reasons **
**Size-Overall**39%
**Feet Fit**27%
**Length**11%
**Width**9%
**Advertised Vs Actual Product**3%
**Product Condition**2%
**Shape/Style**2%
**Comfort-Overall**1%
**Material Quality**1%
**Color**1%
## **Common jordans questions**
- **Is jordans profitable to sell on Amazon United States?**
- The niche generates $567K/yr across 112 tracked products. 21 of 28 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the jordans niche?**
- 15 brands and 423 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in jordans?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 5.5% — above our launch gate.
- **When does demand for jordans peak?**
- Demand peaks in Aug–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the jordans niche?**
- Listings span $7.99–$549.92; the average listing price is $136.82 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.
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