---
title: "Jojo Siwa Backpack — $502/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/jojo-siwa-backpack"
last_updated: "2026-08-12T19:45:47.182Z"
locale: en
meta:
description: "Amazon product research for jojo siwa backpack: $502/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jojo siwa backpack: $502/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jojo Siwa Backpack — $502/mo Amazon US Product Research"
---
# **Jojo Siwa Backpack**
**Skip it**
A small market ($6K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 96Conversion 20Competition 47Returns 9Price range 83Avg price 95Brand share 43Review moat 72Quality gap 22
**Growth**
**Incredible****+159.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$30.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.76–$71.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****622.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$6K**
$6K/yr · 12K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is jojo siwa backpack profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jojo siwa backpack is a $6K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jojo siwa backpack market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$8K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#3,589**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **72%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **142 days**
## **Competition: brands, sellers & click share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**15%**
- Ruz31% - Nickelodeon23% - Peppa Pig9% - Traveler's Choice9% - Bioworld7% - Sharecolor6% - Open — no brand owns it (7 brands, 15%)
## **jojo siwa backpack demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +159.8% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 18.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/jojo-siwa-backpack/trend)
## **Top jojo siwa backpack search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **jojo siwa backpack**10K/yr+208.1%0.5% conv. - **jojo backpack**1K/yr+50.6%0.0% conv. - **jojo siwa bookbag**674/yr+171.6%0.0% conv. - **jojo siwa backpack for girls**478/yr-71.7%7.7% conv. - **jojo siwa backpack with lunch box**45/yr+300.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/jojo-siwa-backpack/search-terms)
## **Top jojo siwa backpack products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2418%$48212%$72316%$9641101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ruz Girls Jojo Siwa 16 Backpack with Detachable Lunch bag Kids School Dance Large**Ruz**$21.98**4.6★5 rev](https://www.amazon.com/dp/B0CZ7L4K17) [2**Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 White**Nickelodeon**$9.54**4.7★1,112 rev](https://www.amazon.com/dp/B07SGPR43P) [3**Ruz Girls Jojo Siwa 16 Backpack with Detachable Lunch bag Kids School Dance Large**Ruz**$21.23**0.0★0 rev](https://www.amazon.com/dp/B0CZ7KMHP2) [4**Nickelodeon Jojo Siwa Lifes A Party Sweet Celebrations Graphic Backpack 5 PC Mega Set**Nickelodeon**$32.05**4.7★260 rev](https://www.amazon.com/dp/B0868XB59L) [5**Peppa Pig Backpack | Backpacks for Girls | Kids School Bag**Peppa Pig**$28.10**4.7★4,286 rev](https://www.amazon.com/dp/B076CHSP7M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Backpack (15.5 x 11.75 x 6)**Traveler's Choice**$31.95**66 rev4mo ago](https://www.amazon.com/dp/B0GPT5ZCLF) [**Travelers Choice Kids JoJo the Bears School Adventure Jungle Backpack (15.5 x 11.75 x 6)**Traveler's Choice**$34.52**66 rev4mo ago](https://www.amazon.com/dp/B0GPT2RP93) [**Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Set (Backpack Pencil Case Lunch Box)**Traveler's Choice**$62.07**66 rev4mo ago](https://www.amazon.com/dp/B0GNWNX3QZ) [**NICEFORNICE School Backpack for Girls - 17 Inch Kids Cheetah Backpacks Ages 6-8 - Cute Rainbow Leopard Print School Bag for Kindergarten**NICEFORNICE**$34.09**22 rev1y ago](https://www.amazon.com/dp/B0F8QX27QW) [**Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle**Sharecolor**$30.50**3 rev1y ago](https://www.amazon.com/dp/B0F5Q8TPG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**atgark Toddler Backpack for Boys 2-5: Preschool Kindergarten Backpack - 13 Daycare Backpack Fit A4 Folder**atgark**$22.44**4.8★**▲ 262%**](https://www.amazon.com/dp/B0D7C2ZW5T) [**Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Set (Backpack Pencil Case Lunch Box)**Traveler's Choice**$62.07**4.9★**▲ 262%**](https://www.amazon.com/dp/B0GNWNX3QZ) [**NICEFORNICE School Backpack for Girls - 17 Inch Kids Cheetah Backpacks Ages 6-8 - Cute Rainbow Leopard Print School Bag for Kindergarten**NICEFORNICE**$34.09**4.3★**▲ 260%**](https://www.amazon.com/dp/B0F8QX27QW) [**Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle**Sharecolor**$30.50**5.0★**▲ 259%**](https://www.amazon.com/dp/B0F5Q8TPG3) [**Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Backpack (15.5 x 11.75 x 6)**Traveler's Choice**$31.95**4.9★**▲ 258%**](https://www.amazon.com/dp/B0GPT5ZCLF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jojo siwa backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality backpack”*
**Color**12%
*“So cute and the colors are vibrant”*
**Design-Overall**8%
*“Color and design is pretty sweet”*
**Pockets/Compartments**8%
*“the side pockets are useful too”*
**Durability**8%
*“is more durable”*
**Strap/String Quality**6%
*“The straps are comfortable”*
**Material Quality**5%
*“The materials feel durable”*
**Strength**3%
*“Sturdy and lasts over a year”*
**Comfort-Overall**3%
*“I love how comfortable it looks”*
**Stitch/Finish/Polish**3%
*“The seams feel sturdy and well-made, and everything is holding up nicely so far”*
### **What buyers complain about **
**Size-Overall**14%
*“Larger than I expected”*
**Durability**11%
*“The first one was broke”*
**Quality-Overall**11%
*“Very cheaply made”*
**Material Quality**6%
*“Poor material”*
**Zipper Quality**6%
*“The zipper broke a week after using it”*
**Thickness**2%
*“Its not as thick as a jansport or adult backpack”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Quality-Overall**4%
**Gap/Hole**3%
**Value For Money**3%
**Durability**3%
**Design-Overall**1%
**Product Condition**1%
**Color**1%
## **Common jojo siwa backpack questions**
- **Is jojo siwa backpack profitable to sell on Amazon United States?**
- The niche generates $6K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +159.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the jojo siwa backpack niche?**
- 13 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in jojo siwa backpack?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 9.6% — above our launch gate.
- **When does demand for jojo siwa backpack peak?**
- Demand peaks in Jul–Aug; the busiest month runs 18.6× the quietest.
- **What does it cost to enter the jojo siwa backpack niche?**
- Listings span $4.76–$71.60; the average listing price is $30.72 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.
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