---
title: "Johnny Was — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/johnny-was"
last_updated: "2026-08-12T20:27:18.576Z"
locale: en
meta:
description: "Amazon product research for johnny was: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for johnny was: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Johnny Was — $8K/mo Amazon US Product Research (2026)"
---
# **Johnny Was**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 25Growth 25Conversion 2Competition 97Returns 9Price range 29Avg price 66Brand share 24Review moat 70Quality gap 60
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Review moat**
**Good****706.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$125.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.11–$303.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$98K**
$98K/yr · 522K searches
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is johnny was profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, johnny was is a $98K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **johnny was market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$157K–$189K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#83,691**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **55%**
- **Out of stock**
- **35.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**90%**
Top 20: 98%
**Top-5 click share**
**11%**
Top 20: 30%
**Open market**
**13%**
- Johnny Was75% - LauraKlein4% - St.Lareina4% - Lilly Pulitzer3% - Grosy1% - MASCOMODA1% - Open — no brand owns it (24 brands, 13%)
## **johnny was demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/johnny-was/trend)
## **Top johnny was search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **johnny was**188K/yr-8.8%0.1% conv. - **johnny was clothing for women**122K/yr+20.6%0.1% conv. - **johnny was tops**21K/yr+64.3%0.1% conv. - **johnny was dresses**26K/yr+21.7%0.1% conv. - **johnny was clearance**58K/yr-50.9%0.0% conv. - **johnny was dress**21K/yr+15.6%0.2% conv. - **johnny was outlet**30K/yr-5.5%0.0% conv. - **johnny was sale**21K/yr+1.5%0.2% conv. - **johnny was clothing**18K/yr+2.6%0.1% conv. - **johnny was tops for women**14K/yr+35.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/johnny-was/search-terms)
## **Top johnny was products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$9852%$2K3%$3K4%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)12 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnny Was Maddy Legging - J66526-1 (Black Large)**Johnny Was**$134.88**5.0★1 rev](https://www.amazon.com/dp/B0GMTB1Z9D) [2**Johnny Was Womens The Janie Favorite Short Sleeve Henley Tee- Kahlan Kahlani Large**Johnny Was**$140.87**5.0★3 rev](https://www.amazon.com/dp/B0GH88L6JV) [3**Johnny Was Womens Maya Mesh Midi Dress - Luna Meadows Luna Meadows MD One Size**Johnny Was**$244.32**0.0★0 rev](https://www.amazon.com/dp/B0GH8T4K2N) [4**Johnny Was Womens Margot Blouse - Rolanda Rolanda Large**Johnny Was**$120.20**5.0★1 rev](https://www.amazon.com/dp/B0FNN8YVT8) [5**Johnny Was Womens The Janie Favorite Button Neck Tee- Delmira Delmira LG One Size**Johnny Was**$139.93**0.0★0 rev](https://www.amazon.com/dp/B0GM1KPWDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Johnny Was Womens Elbow Sleeve V-Neck Mesh Midi Dress - Celiora Navy Celiora Navy MD One Size**Johnny Was**$247.97**0 rev3mo ago](https://www.amazon.com/dp/B0GV16Q1ST) [**Johnny Was Maddy Legging - J66526-1 (Black Large)**Johnny Was**$134.88**1 rev5mo ago](https://www.amazon.com/dp/B0GMTB1Z9D) [**Johnny Was Womens The Janie Favorite Button Neck Tee- Delmira Delmira LG One Size**Johnny Was**$139.93**0 rev5mo ago](https://www.amazon.com/dp/B0GM1KPWDF) [**Johnny Was Womens The Janie Favorite Polo Swing Dress- Orlaya Black Orlaya LG One Size**Johnny Was**$200.29**0 rev5mo ago](https://www.amazon.com/dp/B0GM19NNR7) [**Johnny Was Womens Short Sleeve Mesh V-Neck Tee - Miko Miko MD One Size**Johnny Was**$129.48**0 rev5mo ago](https://www.amazon.com/dp/B0GM1JKFMT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnny Was Womens The Janie Favorite Button Neck Tee- Delmira Delmira LG One Size**Johnny Was**$139.93**0.0★**▲ 32%**](https://www.amazon.com/dp/B0GM1KPWDF) [**Johnny Was Womens Margot Blouse - Rolanda Rolanda Large**Johnny Was**$120.20**5.0★**▲ 32%**](https://www.amazon.com/dp/B0FNN8YVT8) [**Johnny Was Womens The Janie Favorite Polo Swing Dress- Orlaya Black Orlaya LG One Size**Johnny Was**$200.29**0.0★**▲ 32%**](https://www.amazon.com/dp/B0GM19NNR7) [**Johnny Was Womens Elbow Sleeve V-Neck Mesh Midi Dress - Celiora Navy Celiora Navy MD One Size**Johnny Was**$247.97**0.0★**▲ 32%**](https://www.amazon.com/dp/B0GV16Q1ST) [**Johnny Was Womens Short Sleeve Mesh V-Neck Tee - Miko Miko MD One Size**Johnny Was**$129.48**0.0★**▲ 32%**](https://www.amazon.com/dp/B0GM1JKFMT)
**~~View all trending →~~**
## **What reviews say buyers love and hate about johnny was**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Love the shirt fits perfect its very flattering”*
**Comfort-Overall**13%
*“So comfortable”*
**Color**6%
*“The color is accurate”*
**Material Quality**5%
*“Good Quality Material”*
**Soft Feel**5%
*“Very soft and comfortable on your skin”*
**Shape/Style**5%
*“cute style”*
**Quality-Overall**4%
*“Well made, beautiful colors”*
**Advertised Vs Actual Product**4%
*“it is exactly what I wanted”*
**Value For Money**3%
*“Worth the price”*
**Weight Light**1%
*“The shirt is a crew neck, fits true to size and is lightweight”*
### **What buyers complain about **
**Size-Overall**30%
*“Item runs large”*
**Color**9%
*“color isn't as shown”*
**Quality-Overall**6%
*“overpriced for the horrible quality”*
**Material Quality**6%
*“The material is very odd”*
**Value For Money**3%
*“Not worth the money”*
**Length**3%
*“Too long and too narrow”*
**Advertised Vs Actual Product**2%
*“This shirt is advertised as cotton, it is not”*
**Allergies**2%
*“Itchy dress”*
**Chest Fit**2%
*“chest area was not ar roomy as other Medium tops”*
**Hard Feel**2%
*“then they got really hard and crunchy”*
### **Top return reasons **
**Size-Overall**44%
**Material Quality**9%
**Length**8%
**Chest Fit**6%
**Waist Fit**5%
**Color**4%
**Sleeve Fit**3%
**Advertised Vs Actual Product**3%
**Shape/Style**3%
**Hip Fit**2%
## **Common johnny was questions**
- **Is johnny was profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 232 tracked products. 2 of 160 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the johnny was niche?**
- 30 brands and 45 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in johnny was?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.6% — above our launch gate.
- **When does demand for johnny was peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the johnny was niche?**
- Listings span $7.11–$303.52; the average listing price is $125.81 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
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