---
title: "Jade Necklace — $12K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/jade-necklace"
last_updated: "2026-08-12T18:00:40.116Z"
locale: en
meta:
description: "Amazon product research for jade necklace: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jade necklace: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jade Necklace — $12K/mo Amazon US Product Research (2026)"
---
# **Jade Necklace**
**Worth a look**
Shows a sweet-spot price point ($22.74 avg), but weak search conversion (0.9%) keeps it on the watch list.
Market size 31Growth 27Conversion 12Competition 62Returns 60Price range 85Avg price 94Brand share 76Review moat 90Quality gap 60
**Avg price**
**Great****$22.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****204.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.00–$82.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$141K**
$141K/yr · 676K searches
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
## **Is jade necklace profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jade necklace is a $141K/yr Amazon United States market (676K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jade necklace market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$136K–$182K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#12,887**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **170 days**
## **Competition: brands, sellers & click share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**59%**
Top 20: 93%
**Top-5 click share**
**48%**
Top 20: 83%
**Open market**
**36%**
- SmileBelle26% - Oligage14% - ZILENIU8% - Teppdfann6% - emmandsophie5% - QVFVJA5%
## **jade necklace demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/jade-necklace/trend)
## **Top jade necklace search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **jade necklace**279K/yr+7.5%0.4% conv. - **jade necklaces for women**101K/yr-5.7%0.4% conv. - **jade pendant**86K/yr-9.0%0.2% conv. - **jade stone**29K/yr-9.8%0.7% conv. - **jade pendants for women**22K/yr+30.5%0.2% conv. - **jade pendant necklace**23K/yr-15.5%0.4% conv. - **jade necklace for women**17K/yr+33.8%0.4% conv. - **jade charm**14K/yr-10.7%0.1% conv. - **jade crystal**15K/yr-6.9%0.7% conv. - **jade necklace pendant**10K/yr+16.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/jade-necklace/search-terms)
## **Top jade necklace products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SmileBelle Gold Green Heart Necklace Jade Necklace for Women as Green Gifts**SmileBelle**$9.76**4.4★1,441 rev](https://www.amazon.com/dp/B0CKMDN9NZ) [2**Oligage Natural Jasper Jade Horse Pendant Necklace China Hand Carving Jewelry Fashion Jade Pendant Amulet Men Women Gifts (Gem Color : Green)**Oligage**$21.95**4.4★11 rev](https://www.amazon.com/dp/B0B7F3WXK5) [3**SmileBelle Jade Heart Necklace for Women Green Necklace Gifts Jewelry**SmileBelle**$9.87**4.4★1,441 rev](https://www.amazon.com/dp/B0CBWYY6VJ) [4**Green Jade Necklace - Good Fortune Pendant - Jade Necklaces for Women**emmandsophie**$11.95**4.0★61 rev](https://www.amazon.com/dp/B0D4376SD7) [5**ZILENIU Green Jade Necklace Dainty Gemstone Coin Pendant Necklace for Women Healing Crystal Necklaces Lucky Jewelry (Green Jade)**ZILENIU**$9.92**4.4★15 rev](https://www.amazon.com/dp/B0FHVRHVHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teppdfann Silver Teardrop Jade Necklace for Women Trendy**Teppdfann**$12.82**3 rev4mo ago](https://www.amazon.com/dp/B0GQGYWST6) [**ZILENIU Green Jade Necklace Natural Gemstone Lucky Coin Pendant Necklace for Women Men Charm Donut Crystal Amulet Necklace (Green Jade)**ZILENIU**$13.56**3 rev7mo ago](https://www.amazon.com/dp/B0G7Y864JN) [**ZILENIU Oval Green Jade Necklace Natural Gemstone Pendant Necklace for Women Gold Plated Reiki Crystal Necklace Lucky Jewelry (Green Jade)**ZILENIU**$12.00**4 rev7mo ago](https://www.amazon.com/dp/B0G43KZWGH) [**QVFVJA Real Icy Green Jade Donut Pendant Necklace for Women Genuine Certified Jadeite Circle Round Jewelry with 18K Yellow Gold Plated 925 Sterling Silver Chain Valentines Day Christmas Gift**QVFVJA**$35.92**39 rev9mo ago](https://www.amazon.com/dp/B0FX2QVY3N) [**Zikichiky 14K Gold Plated Layered Necklaces for Women-Green Jade Pendant Figaro Chain Necklaces Non Tarnish Stackable Choker Gemstone Jewelry Gifts**Zikichiky**$14.00**4 rev9mo ago](https://www.amazon.com/dp/B0FVS7KRWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Teppdfann Silver Teardrop Jade Necklace for Women Trendy**Teppdfann**$12.82**4.1★**▲ 130%**](https://www.amazon.com/dp/B0GQGYWST6) [**Jade Stud Earrings 8mm Green Jade Earrings for Women 925 Sterling Silver Earrings Studs for Sensitive Ears Green Jewelry for Women & Men Good Luck Handmade Earrings Gift for Birthday Anniversary**Teppdfann**$9.88**4.2★**▲ 126%**](https://www.amazon.com/dp/B09V27RFYD) [**NCB 3-Piece 6mm Natural Crystal Gemstone Stretch Bracelets - Green Jade Green Aventurine Taiwan Jade Handmade Reiki Energy Healing Jewelry for Meditation Yoga Unisex**NCB**$7.49**4.6★**▲ 123%**](https://www.amazon.com/dp/B0F23BP8S1) [**ZILENIU Green Jade Necklace Natural Gemstone Lucky Coin Pendant Necklace for Women Men Charm Donut Crystal Amulet Necklace (Green Jade)**ZILENIU**$13.56**4.7★**▲ 98%**](https://www.amazon.com/dp/B0G7Y864JN) [**Crocon 1LB Green Jade Rough Bulk Rocks Natural Stone Spiritual Gifts Raw Gemstone Crystals and Stones Tumbling Cabbing Polishing Gem Mining Chakra Balancing Reiki Healing Good Luck Home Office Dcor**Crocon**$18.69**4.1★**▲ 97%**](https://www.amazon.com/dp/B07CPTXHZZ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jade necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Great colors”*
**Quality-Overall**18%
*“The quality is nice with heavy stones”*
**Advertised Vs Actual Product**12%
*“Just as advertised”*
**Value For Money**6%
*“worth it”*
**Size-Overall**6%
*“good size”*
**Gifting Purpose**5%
*“Gift”*
**Design-Overall**4%
*“Good quality and beautiful design”*
**Precious Gemstone**3%
*“Its very beautiful in the size of the stone is very nice”*
**Comfort-Overall**3%
*“Beautiful and comfortable”*
**Material Quality**2%
*“Made with Good materials”*
### **What buyers complain about **
**Size-Overall**22%
*“Too small”*
**Advertised Vs Actual Product**14%
*“Not exactly as described”*
**Durability**13%
*“Not as durable”*
**Quality-Overall**9%
*“It not good quality”*
**Color**8%
*“fake looking green”*
**Weight Heavy**4%
*“Is To heavy”*
**Brightness/Shine/Glow**4%
*“There is no shine”*
**Chain/Key Quality**4%
*“Chain is very feeble”*
**Value For Money**2%
*“Don't let the inexpensive price fool you”*
**Strap/String Quality**2%
*“The necklace string is not long enough”*
### **Top return reasons **
**Size-Overall**37%
**Color**20%
**Advertised Vs Actual Product**16%
**Quality-Overall**7%
**Metal Authenticity**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Precious Gemstone**2%
**Durability**2%
**Chain/Key Quality**2%
## **Common jade necklace questions**
- **Is jade necklace profitable to sell on Amazon United States?**
- The niche generates $141K/yr across 40 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the jade necklace niche?**
- 29 brands and 31 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in jade necklace?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 2.6%.
- **When does demand for jade necklace peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the jade necklace niche?**
- Listings span $5.00–$82.24; the average listing price is $22.74 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)