---
title: "Indiana University Hat — $4K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/indiana-university-hat"
last_updated: "2026-08-12T18:01:10.074Z"
locale: en
meta:
description: "Amazon product research for indiana university hat: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for indiana university hat: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Indiana University Hat — $4K/mo Amazon US Product Research"
---
# **Indiana University Hat**
**Skip it**
Soft demand (-78.2% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 14Competition 67Returns 46Price range 89Avg price 95Brand share 29Review moat 85Quality gap 40
**Avg price**
**Incredible****$26.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.53–$44.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****307.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$51K**
$51K/yr · 172K searches
**Growth**
**Bad****-78.2%**
90-day search growth — must beat 0% to launch
## **Is indiana university hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, indiana university hat is a $51K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **indiana university hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$135K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#37,198**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **44%**
- **Out of stock**
- **26.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **179 days**
## **Competition: brands, sellers & click share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 83%
**Open market**
**7%**
- Legacy29% - Pro Sport Brand29% - adidas13% - UGP Campus Apparel11% - Desert Cactus6% - Branded Bills5% - Open — no brand owns it (6 brands, 7%)
## **indiana university hat demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -78.2% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/indiana-university-hat/trend)
## **Top indiana university hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **indiana university hat**40K/yr-76.4%3.5% conv. - **iu hat**42K/yr-81.8%2.3% conv. - **indiana hat**17K/yr-59.4%2.0% conv. - **indiana hoosiers hat**32K/yr-83.9%1.0% conv. - **iu hats for men**16K/yr-71.9%2.8% conv. - **indiana university hats**6K/yr-75.5%2.7% conv. - **hoosiers hat**6K/yr-84.5%0.7% conv. - **iu hats**5K/yr-82.2%2.2% conv. - **indiana state university hat**4K/yr-79.3%2.5% conv. - **iu hats for women**4K/yr-84.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/indiana-university-hat/search-terms)
## **Top indiana university hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.84**4.6★3 rev](https://www.amazon.com/dp/B0G7MYG6QH) [2**adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM**adidas**$13.46**5.0★2 rev](https://www.amazon.com/dp/B0FDZ8BSQT) [3**Collegiate Adjustable Trucker Hats (US Alpha One Size Indiana)**Pro Sport Brand**$25.14**3.6★91 rev](https://www.amazon.com/dp/B0F2PV6X5N) [4**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Indiana)**Pro Sport Brand**$24.96**4.6★83 rev](https://www.amazon.com/dp/B0F5SGBJ1P) [5**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Cardinal One Size Fits Most Adjustable Fabric Closure**Legacy**$26.48**4.8★201 rev](https://www.amazon.com/dp/B0DY9BS93Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black**UGP Campus Apparel**$31.52**8 rev5mo ago](https://www.amazon.com/dp/B0GKCJMBNV) [**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White**UGP Campus Apparel**$31.82**8 rev5mo ago](https://www.amazon.com/dp/B0GKCP5HBB) [**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.84**3 rev5mo ago](https://www.amazon.com/dp/B0G7MYG6QH) [**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black**Legacy**$36.54**3 rev5mo ago](https://www.amazon.com/dp/B0G82SX8X7) [**adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM**adidas**$13.46**2 rev8mo ago](https://www.amazon.com/dp/B0FDZ8BSQT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal**Legacy**$22.84**4.6★**▲ 238%**](https://www.amazon.com/dp/B0G7MYG6QH) [**adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM**adidas**$13.46**5.0★**▲ 138%**](https://www.amazon.com/dp/B0FDZ8BSQT) [**Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black**Legacy**$36.54**5.0★**▲ 132%**](https://www.amazon.com/dp/B0G82SX8X7) [**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black**UGP Campus Apparel**$31.52**4.2★**▲ 123%**](https://www.amazon.com/dp/B0GKCJMBNV) [**UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White**UGP Campus Apparel**$31.82**4.2★**▲ 99%**](https://www.amazon.com/dp/B0GKCP5HBB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about indiana university hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“The quality of the hat was great”*
**Size-Overall**22%
*“Fit well”*
**Color**6%
*“color & fit”*
**Comfort-Overall**5%
*“Other than that, very well made and comfortable”*
**Design-Overall**5%
*“Nice design”*
**Sharpness**4%
*“Looks very sharp”*
**Shape/Style**3%
*“Classy looking hat”*
**Soft Feel**3%
*“Love the feel”*
**Gifting Purpose**3%
*“Perfect Christmas gift”*
**Advertised Vs Actual Product**2%
*“Exactly what I expected”*
### **What buyers complain about **
**Quality-Overall**21%
*“Unbelievably bad quality control”*
**Size-Overall**14%
*“Logo too large/high”*
**Strength**7%
*“Pretty flimsy”*
**Smell**7%
*“if the smell doesn't subside I will be returning”*
**Advertised Vs Actual Product**7%
*“Not an accurate picture”*
**Value For Money**7%
*“too expensive”*
**Color**7%
*“Just know the whole hat is black not gray”*
**Weather Proof**4%
*“Does not have the weathered look I was after”*
**Thickness**4%
*“Not very deep”*
**Shape/Style**4%
*“Result: deformed hat”*
### **Top return reasons **
**Size-Overall**58%
**Color**15%
**Advertised Vs Actual Product**8%
**Shape/Style**8%
**Material Quality**3%
**Stitch/Finish/Polish**1%
**Value For Money**1%
**Fastener Quality**1%
**Strap/String Quality**1%
**Product Condition**1%
## **Common indiana university hat questions**
- **Is indiana university hat profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -78.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the indiana university hat niche?**
- 12 brands and 11 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in indiana university hat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.3%.
- **When does demand for indiana university hat peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the indiana university hat niche?**
- Listings span $12.53–$44.64; the average listing price is $26.96 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)