---
title: "Hurley Swimsuits for Women — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hurley-swimsuits-for-women"
last_updated: "2026-08-13T00:59:22.299Z"
locale: en
meta:
description: "Amazon product research for hurley swimsuits for women: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hurley swimsuits for women: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hurley Swimsuits for Women — Amazon US Product Research"
---
# **Hurley Swimsuits for Women**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but high returns (17.1%) keeps it on the watch list.
Market size 11Growth 77Conversion 4Competition 98Returns 0Price range 78Avg price 95Brand share 29Review moat 64Quality gap 78
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$11.56–$119.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+65.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****936.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$43K**
$43K/yr · 342K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hurley swimsuits for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hurley swimsuits for women is a $43K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hurley swimsuits for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#928**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**88%**
Top 20: 98%
**Top-5 click share**
**8%**
Top 20: 22%
**Open market**
**24%**
- Roxy56% - Hurley9% - O'NEILL6% - CUPSHE2% - Rip Curl2% - Volcom1%
## **hurley swimsuits for women demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +65.8% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hurley-swimsuits-for-women/trend)
## **Top hurley swimsuits for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **roxy bikini**75K/yr+48.6%0.2% conv. - **hurley swimsuits for women**58K/yr+71.3%0.3% conv. - **oneill bikini**33K/yr+188.0%0.0% conv. - **oneill swimsuits for women**47K/yr+26.5%0.1% conv. - **roxy bikini top**26K/yr+44.4%0.5% conv. - **roxy bathing suits women**19K/yr+64.5%0.2% conv. - **roxy one piece swimsuit**14K/yr+118.2%0.1% conv. - **roxy bikini bottom**19K/yr+38.7%0.5% conv. - **roxy swim top**9K/yr+157.4%0.3% conv. - **roxy one piece swimsuits for women**14K/yr+46.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hurley-swimsuits-for-women/search-terms)
## **Top hurley swimsuits for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4252%$8513%$1K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Mood Indigo Medium**Roxy**$28.58**4.3★852 rev](https://www.amazon.com/dp/B096GSY2VT) [2**Roxy Womens Beach Classics Athletic Bikini Top Anthracite 22 Small US**Roxy**$34.82**4.3★852 rev](https://www.amazon.com/dp/B096GC76X3) [3**Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Rosebud Small**Roxy**$33.68**4.3★852 rev](https://www.amazon.com/dp/B0D1W4NNQS) [4**Roxy Womens Bikini Top UPF 50+ Quick-Dry Removable Pads Tiki Tri Swimsuit Top Surf & Beachwear Anthracite Small**Roxy**$31.98**4.4★371 rev](https://www.amazon.com/dp/B09WLHTBWB) [5**Full Coverage Bikini Swim Bottom for Beach Pool & Water Sports**Rip Curl**$34.90**4.3★27 rev](https://www.amazon.com/dp/B0DS6KJQFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roxy Womens Floral Fiesta Two Piece Bikini Set Tiki Triangle and Side Tie Bottom 2PC Swimsuit UPF 50+ Quick-Dry Removable Pads Blue/Pink Small**Roxy**$43.14**9 rev3mo ago](https://www.amazon.com/dp/B0GBVG7R1K) [**Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Multi X-Small**Roxy**$37.18**8 rev3mo ago](https://www.amazon.com/dp/B0GBTGQPN9) [**Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Mood Indigo Multi Medium**Roxy**$37.32**8 rev3mo ago](https://www.amazon.com/dp/B0GBTQKVF5) [**Roxy Womens Reversible Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Pink X-Small**Roxy**$32.70**7 rev9mo ago](https://www.amazon.com/dp/B0G52NG5WQ) [**Roxy Womens Bikini Top UPF 50+ Quick-Dry Removable Pads Tiki Tri Swimsuit Top Surf & Beachwear Blue Combo Mix Small**Roxy**$28.36**371 rev9mo ago](https://www.amazon.com/dp/B0G52MK155)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Mood Indigo Multi Medium**Roxy**$37.32**4.5★**▲ 29%**](https://www.amazon.com/dp/B0GBTQKVF5) [**Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Multi X-Small**Roxy**$37.18**4.5★**▲ 28%**](https://www.amazon.com/dp/B0GBTGQPN9) [**Roxy Womens Floral Fiesta Two Piece Bikini Set Tiki Triangle and Side Tie Bottom 2PC Swimsuit UPF 50+ Quick-Dry Removable Pads Blue/Pink Small**Roxy**$43.14**4.6★**▲ 27%**](https://www.amazon.com/dp/B0GBVG7R1K) [**Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Mineral Blue Medium**Roxy**$36.63**4.3★**▲ 26%**](https://www.amazon.com/dp/B0D1W3YJ9M) [**Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Anthracite XX-Large**Roxy**$36.71**4.3★**▲ 25%**](https://www.amazon.com/dp/B096GVXW5Y)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hurley swimsuits for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Not too tight”*
**Comfort-Overall**11%
*“The set is very comfortable to wear”*
**Quality-Overall**9%
*“Overall its really well made”*
**Material Quality**6%
*“Good quality material”*
**Color**6%
*“Love the green colors”*
**Shape/Style**4%
*“giving a flattering look”*
**Value For Money**3%
*“Great buy for the money”*
**Exercise/Sports Suitability**2%
*“Highly recommend for activities”*
**Strap/String Quality**2%
*“Adjustable straps provide support”*
**Stretchability/Expandability/Elasticity**1%
*“The stretch fabric is comfortable”*
### **What buyers complain about **
**Size-Overall**35%
*“Too big”*
**Quality-Overall**4%
*“Poor quality”*
**Shape/Style**4%
*“Not flattering”*
**Advertised Vs Actual Product**3%
*“Doesnt really look like the photo”*
**Stretchability/Expandability/Elasticity**3%
*“stretched out”*
**Waist Fit**2%
*“a little short waisted”*
**Value For Money**2%
*“I also think this is a tad on the expensive side”*
**Material Quality**2%
*“Material had more give after salt water use”*
**Comfort-Overall**2%
*“Super uncomfortable in the armpit too”*
**Length**2%
*“Do not like the longer length in the back”*
### **Top return reasons **
**Size-Overall**54%
**Chest Fit**14%
**Waist Fit**7%
**Hip Fit**5%
**Length**4%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Material Quality**1%
**Feet Fit**1%
## **Common hurley swimsuits for women questions**
- **Is hurley swimsuits for women profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 315 tracked products. 8 of 95 products launched in the last 360 days are still selling. 90-day search growth is +65.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hurley swimsuits for women niche?**
- 32 brands and 110 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hurley swimsuits for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 17.1% — above our launch gate.
- **When does demand for hurley swimsuits for women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the hurley swimsuits for women niche?**
- Listings span $11.56–$119.53; the average listing price is $35.48 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.
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