---
title: "Hurley Swim Trunks Men — $4K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hurley-swim-trunks-men"
last_updated: "2026-08-12T21:06:25.652Z"
locale: en
meta:
description: "Amazon product research for hurley swim trunks men: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hurley swim trunks men: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hurley Swim Trunks Men — $4K/mo Amazon US Product Research"
---
# **Hurley Swim Trunks Men**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 12Growth 87Conversion 10Competition 96Returns 17Price range 87Avg price 95Brand share 58Review moat 44Quality gap 42
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.46**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+89.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$10.45–$56.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,142.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$49K**
$49K/yr · 241K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hurley swim trunks men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hurley swim trunks men is a $49K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hurley swim trunks men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$53K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **149 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**70%**
Top 20: 92%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**27%**
- Hurley36% - Quiksilver22% - SILKWORLD5% - maamgic4% - Gleeease4% - ELETOP3%
## **hurley swim trunks men demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.2% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hurley-swim-trunks-men/trend)
## **Top hurley swim trunks men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hurley swim trunks men**144K/yr+86.8%0.5% conv. - **mens surf shorts**26K/yr+59.5%0.2% conv. - **mens board shorts long**14K/yr+129.3%0.1% conv. - **mens water shorts**13K/yr+183.8%0.3% conv. - **black swim shorts men**13K/yr+108.3%1.8% conv. - **black swimming trunks for men**14K/yr+34.8%1.5% conv. - **mens board shorts with pockets**8K/yr+150.0%0.1% conv. - **mens black swim shorts**5K/yr+49.9%1.3% conv. - **mens board shorts no mesh lining**4K/yr+63.8%0.0% conv. - **board shorts mens with pockets**951/yr+234.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hurley-swim-trunks-men/search-terms)
## **Top hurley swim trunks men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9834%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Black 33IN**Hurley**$43.79**4.6★73 rev](https://www.amazon.com/dp/B0FHDQLTQ1) [2**Hurley Mens Epic Ombre Volley Swim Shorts Seashore Large**Hurley**$24.43**5.0★12 rev](https://www.amazon.com/dp/B0GFP22M5G) [3**Hurley Mens Denia E-Boardshorts Blue Heroic X-Large**Hurley**$19.50**5.0★3 rev](https://www.amazon.com/dp/B0GFPB43ZM) [4**Hurley Mens Epic Ombre E-Boardshorts Illusion Green Large**Hurley**$25.20**4.0★5 rev](https://www.amazon.com/dp/B0GFNZPTMK) [5**Hurley Mens Apparel Mens Phantom Cheers USA Flag 20 Boardshort Swimwear Black 34**Hurley**$44.52**4.6★5,346 rev](https://www.amazon.com/dp/B076CQMTYF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quiksilver Mens Swimwear Regular Fit Stretchable Comfort Liner Swim Trunks Floral Design - Dusty Olive Small**Quiksilver**$21.66**389 rev2mo ago](https://www.amazon.com/dp/B0GR6DL9FG) [**Hurley Mens Epic Ombre Volley Swim Shorts Seashore Large**Hurley**$24.43**12 rev6mo ago](https://www.amazon.com/dp/B0GFP22M5G) [**Hurley Mens Denia E-Boardshorts Blue Heroic X-Large**Hurley**$19.50**3 rev6mo ago](https://www.amazon.com/dp/B0GFPB43ZM) [**Hurley Mens Epic Ombre E-Boardshorts Illusion Green Large**Hurley**$25.20**5 rev6mo ago](https://www.amazon.com/dp/B0GFNZPTMK) [**STICKON Mens Swim Trunks Quick Dry Beach Board Shorts Bathing Suit with Zipper Pockets - No Mesh Liner Black L**STICKON**$15.05**129 rev7mo ago](https://www.amazon.com/dp/B0GCBFB1TM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hurley Mens Phantom Naturals Tailgate 18in Outseam Boardshort Worker Blue 32IN**Hurley**$42.85**4.6★**▲ 16%**](https://www.amazon.com/dp/B0FHDPND44) [**Quiksilver Mens Swimwear Regular Fit Stretchable Comfort Liner Swim Trunks Floral Design - Dusty Olive Small**Quiksilver**$21.66**4.6★**▲ 16%**](https://www.amazon.com/dp/B0GR6DL9FG) [**Hurley Mens Denia E-Boardshorts Blue Heroic X-Large**Hurley**$19.50**5.0★**▲ 16%**](https://www.amazon.com/dp/B0GFPB43ZM) [**Quiksilver Mens Swimwear Regular Fit Stretchable Comfort Liner Swim Trunks Striped Design - Black Small**Quiksilver**$22.52**4.6★**▲ 16%**](https://www.amazon.com/dp/B0F6MD6V51) [**Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Ion Grey 32IN**Hurley**$38.96**4.6★**▲ 16%**](https://www.amazon.com/dp/B0FHDQGWC8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hurley swim trunks men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Fit as expected”*
**Quality-Overall**14%
*“These swim trunks were very good quality”*
**Comfort-Overall**11%
*“Super comfortable”*
**Value For Money**6%
*“Best price”*
**Material Quality**4%
*“Love the material”*
**Quick Drying**4%
*“Dries fast”*
**Pockets/Compartments**3%
*“They also have functional pockets”*
**Shape/Style**3%
*“the stylish appearance makes it a great value”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Water Resistance**2%
*“Good for any water”*
### **What buyers complain about **
**Size-Overall**31%
*“Way too big”*
**Quality-Overall**6%
*“Cheap”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Material Quality**4%
*“Cheap material”*
**Thickness**4%
*“not thick at all”*
**Value For Money**2%
*“They are quite expensive at $49 retail value”*
**Strength**2%
*“Won't stay up”*
**Strap/String Quality**2%
*“Just tried them on and the draw string broke very thin material and stitching”*
**Stitch/Finish/Polish**2%
*“stitching not great”*
**Lining Quality**2%
*“And the lining is terrible”*
### **Top return reasons **
**Size-Overall**58%
**Length**11%
**Waist Fit**10%
**Hip Fit**4%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Thigh Fit**2%
**Thin**1%
**Shape/Style**1%
## **Common hurley swim trunks men questions**
- **Is hurley swim trunks men profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 136 tracked products. 12 of 24 products launched in the last 360 days are still selling. 90-day search growth is +89.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the hurley swim trunks men niche?**
- 39 brands and 68 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in hurley swim trunks men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.2% — above our launch gate.
- **When does demand for hurley swim trunks men peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the hurley swim trunks men niche?**
- Listings span $10.45–$56.31; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.
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