---
title: "Hurley Shirts for Men — $29K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hurley-shirts-for-men"
last_updated: "2026-08-12T21:46:37.197Z"
locale: en
meta:
description: "Amazon product research for hurley shirts for men: $29K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hurley shirts for men: $29K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hurley Shirts for Men — $29K/mo Amazon US Product Research"
---
# **Hurley Shirts for Men**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 53Growth 54Conversion 10Competition 98Returns 21Price range 85Avg price 95Brand share 29Review moat 56Quality gap 45
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.20–$48.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,261.37**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$347K**
$347K/yr · 1.8M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hurley shirts for men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hurley shirts for men is a $347K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hurley shirts for men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$297K–$356K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,487**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**87%**
Top 20: 97%
**Top-5 click share**
**10%**
Top 20: 28%
**Open market**
**17%**
- Hurley49% - Quiksilver17% - Billabong7% - RVCA6% - Costa Del Mar2% - HUK1% - Open — no brand owns it (36 brands, 17%)
## **hurley shirts for men demand & seasonality**
Weekly Amazon search volume, last 74 weeks — +26.6% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hurley-shirts-for-men/trend)
## **Top hurley shirts for men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hurley**296K/yr+18.2%0.1% conv. - **hurley hats for men**239K/yr+17.6%1.4% conv. - **hurley shirts for men**235K/yr+24.2%0.7% conv. - **rvca shirts for men**178K/yr+27.9%0.4% conv. - **quicksilver tshirt for men**98K/yr+54.2%0.3% conv. - **billabong shirts for men**126K/yr+10.4%0.4% conv. - **rvca**128K/yr+15.4%0.1% conv. - **hurley hat**76K/yr+53.8%1.2% conv. - **hurley t shirts for men**62K/yr+40.8%0.9% conv. - **quiksilver shirts for men**39K/yr+66.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hurley-shirts-for-men/search-terms)
## **Top hurley shirts for men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$7K3%$10K4%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hurley Mens League Dri-Fit Snapback Baseball Cap Black One Size**Hurley**$21.29**4.4★2,120 rev](https://www.amazon.com/dp/B07ZPRX3KF) [2**Hurley Mens Caps - Del Mar Mesh Panel Baseball Cap Trucker Hat - Snap Back Hats for Men Cool Grey Heather**Hurley**$26.55**4.7★869 rev](https://www.amazon.com/dp/B0B2239WXS) [3**Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Eclipse Large**Quiksilver**$19.96**4.6★255 rev](https://www.amazon.com/dp/B0F6M4TTB5) [4**Hurley Mens 2 Pack Crewneck SS Tee Shirt Black/Green Large**Hurley**$16.91**4.2★261 rev](https://www.amazon.com/dp/B0DK7QSZ3Z) [5**Hurley Mens Baseball Cap - Moisture Wicking Flexfit Curved Bill Fitted Baseball Hats for Men Size Small-Medium Magic Ember**Hurley**$25.93**4.4★2,014 rev](https://www.amazon.com/dp/B0DSRYCWM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large**Billabong**$17.16**25 rev3mo ago](https://www.amazon.com/dp/B0GV1JM655) [**Hurley Mens Birds of Paradise Short Sleeve T-Shirt Tropic Black L**Hurley**$24.61**236 rev12mo ago](https://www.amazon.com/dp/B0FHJBV55Q) [**Hurley Mens Iconic Short Sleeve T-Shirt Black Icon L**Hurley**$24.97**236 rev12mo ago](https://www.amazon.com/dp/B0FHJBKJNS) [**Quiksilver Mens Regular Fit Premium Cotton Woven Short Sleeve Button Up Casual Shirt Jade Grey XX-Large**Quiksilver**$27.13**104 rev1y ago](https://www.amazon.com/dp/B0FC6XPLQG) [**Quiksilver Mens Swimwear Regular Fit UPF 50 Short Sleeve Sun Tee Rash Guard Shirt Forest Green XX-Large**Quiksilver**$18.66**183 rev1y ago](https://www.amazon.com/dp/B0F75RWL8M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large**Billabong**$17.16**4.1★**▲ 46%**](https://www.amazon.com/dp/B0GV1JM655) [**Hurley Mens Baseball Cap - Moisture Wicking Flexfit Curved Bill Fitted Baseball Hats for Men Size Large-X-Large Magic Ember**Hurley**$25.43**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DSRK9LKW) [**Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Eclipse Large**Quiksilver**$19.96**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F6M4TTB5) [**Hurley Mens Birds of Paradise Short Sleeve T-Shirt Tropic Black L**Hurley**$24.61**4.3★**▲ 38%**](https://www.amazon.com/dp/B0FHJBV55Q) [**Quiksilver Mens Swimwear Regular Fit UPF 50 Short Sleeve Sun Tee Rash Guard Shirt Forest Green XX-Large**Quiksilver**$18.66**4.5★**▲ 37%**](https://www.amazon.com/dp/B0F75RWL8M)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hurley shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“It fits as expected”*
**Quality-Overall**17%
*“Excellent quality”*
**Comfort-Overall**9%
*“comfortable and breathable”*
**Color**5%
*“Accurate colors”*
**Material Quality**5%
*“Great material”*
**Value For Money**4%
*“Great value”*
**Soft Feel**3%
*“soft materials”*
**Shape/Style**3%
*“Flattering”*
**Advertised Vs Actual Product**2%
*“Just as described and fits perfectly”*
**Weight Light**2%
*“It's lightweight”*
### **What buyers complain about **
**Size-Overall**27%
*“Size down”*
**Quality-Overall**10%
*“Poor quality”*
**Material Quality**7%
*“Weird material weird fit”*
**Color**4%
*“weird color”*
**Wrinkles**3%
*“After washing and low heat tumble drying item remains wrinkled”*
**Advertised Vs Actual Product**3%
*“The looks in the ad are deceiving”*
**Value For Money**3%
*“cost went up to an unreasonable price”*
**Stretchability/Expandability/Elasticity**2%
*“Bottoms run a little small and do not have much stretch along the seams, can be a little difficult to get on and off”*
**Thickness**2%
*“It is thick”*
**Durability**2%
*“makes ripping sounds from seams even though fitted firmly once on”*
### **Top return reasons **
**Size-Overall**55%
**Length**6%
**Chest Fit**6%
**Material Quality**5%
**Color**4%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Sleeve Fit**2%
**Shape/Style**2%
**Shoulder Fit**2%
## **Common hurley shirts for men questions**
- **Is hurley shirts for men profitable to sell on Amazon United States?**
- The niche generates $347K/yr across 266 tracked products. 17 of 49 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the hurley shirts for men niche?**
- 42 brands and 127 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in hurley shirts for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.2% — above our launch gate.
- **When does demand for hurley shirts for men peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the hurley shirts for men niche?**
- Listings span $10.20–$48.21; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.
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