---
title: "Hulk Costume — $36K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hulk-costume"
last_updated: "2026-08-12T21:02:10.074Z"
locale: en
meta:
description: "Amazon product research for hulk costume: $36K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hulk costume: $36K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hulk Costume — $36K/mo Amazon US Product Research (2026)"
---
# **Hulk Costume**
**Worth a look**
Shows a sweet-spot price point ($29.33 avg), but soft demand (-1.8% this quarter) keeps it on the watch list.
Market size 57Growth 24Conversion 28Competition 84Returns 48Price range 88Avg price 95Brand share 34Review moat 44Quality gap 28
**Avg price**
**Incredible****$29.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.84–$80.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Market size**
**Good****$428K**
$428K/yr · 649K searches
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,052.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
## **Is hulk costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hulk costume is a $428K/yr Amazon United States market (649K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hulk costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$293K–$367K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#997**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **71%**
- **Out of stock**
- **18.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**12%**
- Marvel38% - Jazwares Costume Play20% - D.O.T13% - Disney8% - Rubies5% - Teuevayl4% - Open — no brand owns it (11 brands, 12%)
## **hulk costume demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hulk-costume/trend)
## **Top hulk costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hulk costume**128K/yr+30.6%1.1% conv. - **hulk costume kids**223K/yr-29.3%1.5% conv. - **hulk mask**53K/yr-10.5%5.1% conv. - **hulk costume 4t**39K/yr-19.6%2.0% conv. - **toddler hulk costume**29K/yr+26.0%1.7% conv. - **hulk costume 5t**29K/yr-7.3%2.3% conv. - **hulk costume 3t**21K/yr-19.4%1.4% conv. - **kids hulk costume**12K/yr+18.8%1.9% conv. - **hulk toddler costume**22K/yr+21.3%1.9% conv. - **disfraz de hulk para nio**10K/yr+10.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hulk-costume/search-terms)
## **Top hulk costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$26K9%$39K12%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Hulk Official Youth Halloween Costume - Premium Quality Padded Jumpsuit with Plastic Mask (Size Small) Green**Jazwares Costume Play**$43.48**4.6★428 rev](https://www.amazon.com/dp/B09Y69MW3N) [2**Marvel Hulk Hero Mask Toys Classic Design Inspired By Avengers Endgame For Kids Ages 5 and Up**Marvel**$10.16**4.8★720 rev](https://www.amazon.com/dp/B01NBQWZ0D) [3**Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years**Disney**$21.64**4.7★129 rev](https://www.amazon.com/dp/B0G4K4C13S) [4**Marvel Hulk Official Youth Halloween Costume - Premium Quality Fabric Jumpsuit with Printed Design and Plastic Mask (Medium) Green**Jazwares Costume Play**$25.63**4.6★209 rev](https://www.amazon.com/dp/B09PKKTWCM) [5**D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)**D.O.T**$20.97**4.4★167 rev](https://www.amazon.com/dp/B0DMNQ6DMB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 8**Marvel**$15.80**3,269 rev2mo ago](https://www.amazon.com/dp/B0F2K3SKNQ) [**Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years**Disney**$21.64**129 rev7mo ago](https://www.amazon.com/dp/B0G4K4C13S) [**Mens Classic Hulk Costume | Superhero Padded Muscle Jumpsuit with Mask and Gloves for Halloween Birthday Parties Standard**Fun Costumes**$55.56**2 rev7mo ago](https://www.amazon.com/dp/B0G3B2136N) [**AmazingSea Boys Suit Husky Suits Set for Boys Black Size 12**AmazingSea**$66.10**807 rev1y ago](https://www.amazon.com/dp/B0DQJ97FD9) [**D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)**D.O.T**$20.97**167 rev1y ago](https://www.amazon.com/dp/B0DMNQ6DMB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years**Disney**$21.64**4.7★**▲ 361%**](https://www.amazon.com/dp/B0G4K4C13S) [**AmazingSea Boys Suit Husky Suits Set for Boys Black Size 12**AmazingSea**$66.10**4.7★**▲ 359%**](https://www.amazon.com/dp/B0DQJ97FD9) [**Marvel Spidey and His Amazing Friends Hulk Toddler Boys Mesh Jersey Tank Top and Basketball Shorts Outfit Set Mint Green 4T**Marvel**$24.87**4.7★**▲ 290%**](https://www.amazon.com/dp/B0DHSXC3QN) [**D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)**D.O.T**$20.97**4.4★**▲ 279%**](https://www.amazon.com/dp/B0DMNQ6DMB) [**Marvel Pajamas | Hulk and Iron Man Boys Pajama Sets | Avengers Pjs for Kids | 2 Pack Long Sleeve Pj Set Size 8 Multicolored**Marvel**$37.85**4.6★**▲ 274%**](https://www.amazon.com/dp/B07JBW1XDS)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hulk costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“It is very well made & so detailed”*
**Size-Overall**14%
*“The fit is good for a variety of sizes”*
**Fun/Entertainment Experience**14%
*“Fun for costumes”*
**Gifting Purpose**7%
*“Quality gift”*
**Value For Money**6%
*“Good value”*
**Material Quality**5%
*“The material is good quality and comfortable, and the size fits perfectly”*
**Durability**4%
*“they wont tear up easily”*
**Soft Feel**3%
*“The material feels soft against the skin”*
**Comfort-Overall**3%
*“very comfortable”*
**Safety Standards**3%
*“Be safe and well”*
### **What buyers complain about **
**Strap/String Quality**15%
*“The straps keep falling off”*
**Size-Overall**13%
*“Runs very small”*
**Quality-Overall**8%
*“I do think its a little pricey for the quality”*
**Material Quality**4%
*“The material is made from plastic so it does feel slightly cheap”*
**Comfort-Overall**4%
*“Not comfortable on my kids face”*
**Value For Money**4%
*“Basically, we got ripped off on the price”*
**Advertised Vs Actual Product**3%
*“misleading”*
**Allergies**3%
*“My son is allergic to dogs and cats”*
**Stretchability/Expandability/Elasticity**3%
*“Elastic band doesnt stay on”*
**Durability**3%
*“Foam has started to come apart a little”*
### **Top return reasons **
**Size-Overall**68%
**Material Quality**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Product Condition**3%
**Value For Money**2%
**Length**2%
**Strap/String Quality**2%
**Waist Fit**1%
**Comfort-Overall**1%
## **Common hulk costume questions**
- **Is hulk costume profitable to sell on Amazon United States?**
- The niche generates $428K/yr across 55 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hulk costume niche?**
- 17 brands and 72 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in hulk costume?**
- Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 3.2%.
- **When does demand for hulk costume peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
- **What does it cost to enter the hulk costume niche?**
- Listings span $8.84–$80.46; the average listing price is $29.33 (sweet spot $15–$100). The average incumbent carries 2,053 reviews — the moat a new listing must climb.
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