---
title: "House Coat — $5K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/house-coat"
last_updated: "2026-08-12T19:47:29.341Z"
locale: en
meta:
description: "Amazon product research for house coat: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for house coat: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "House Coat — $5K/mo Amazon US Product Research (2026)"
---
# **House Coat**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 16Growth 36Conversion 3Competition 90Returns 28Price range 84Avg price 93Brand share 51Review moat 25Quality gap 53
**Avg price**
**Great****$22.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$9.53–$50.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,581.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$63K**
$63K/yr · 1.1M searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
## **Is house coat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, house coat is a $63K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **house coat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$90K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**74%**
Top 20: 96%
**Top-5 click share**
**25%**
Top 20: 52%
**Open market**
**22%**
- Ekouaer50% - Yurhap7% - Casual Nights7% - PrinStory6% - YOZLY5% - Bloggerlove4%
## **house coat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/house-coat/trend)
## **Top house coat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **house coat**235K/yr-2.6%0.1% conv. - **house coats for women with pockets**181K/yr+11.8%0.2% conv. - **housecoats for women**133K/yr+13.3%0.1% conv. - **batas de casa senoras algodon**86K/yr+0.8%0.1% conv. - **womens housecoat**99K/yr-8.2%0.1% conv. - **housecoat**61K/yr+21.6%0.1% conv. - **house coats for elderly women**40K/yr+49.8%0.1% conv. - **summer house coats for women**13K/yr+225.0%0.2% conv. - **house coats**30K/yr+22.1%0.2% conv. - **house coat women**64K/yr-49.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/house-coat/search-terms)
## **Top house coat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.69**4.7★3,616 rev](https://www.amazon.com/dp/B0D128T9BK) [2**Ekouaer 2 Pack House Dresses for Women with Pockets Short Sleeve Moo Moos Floral Print Mumu Dresses**Ekouaer**$26.44**4.7★1,947 rev](https://www.amazon.com/dp/B0D943HJZJ) [3**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★1,718 rev](https://www.amazon.com/dp/B0DC99ZTY7) [4**Ekouaer Nightgowns for Women House Dress with Pockets Button Down Sleepshirt Short Sleeve Nightshirt Housecoat Green Floral Large**Ekouaer**$20.16**4.6★778 rev](https://www.amazon.com/dp/B0DHCJX7KM) [5**Casual Nights Snap Front Housecoats for women | House Dresses With Pockets**Casual Nights**$23.68**4.0★13,698 rev](https://www.amazon.com/dp/B07QC9KNXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekouaer Zipper Robes for Women Short Sleeve Bathrobes Lace Lightweight House Coat Soft Zip Up Nightgowns with Pockets Light Green Floral XL**Ekouaer**$19.11**153 rev4mo ago](https://www.amazon.com/dp/B0GHQFP2BH) [**Ekouaer Zipper Robes for Women Short Sleeve Bathrobes Lace Lightweight House Coat Soft Zip Up Nightgowns with Pockets Pink Floral XL**Ekouaer**$20.80**153 rev4mo ago](https://www.amazon.com/dp/B0GHQ7V9JB) [**Ekouaer Zipper Robes for Women 3/4 Sleeve Bathrobe Lightweight House Coats for Women with Pockets Long Moo Moo Nightgown**Ekouaer**$23.37**278 rev8mo ago](https://www.amazon.com/dp/B0G1SJJ3GZ) [**Ekouaer Zipper Robes for Women 3/4 Sleeve Housecoats Knee Length Bathrobe Lightweight Nightgown with Pockets**Ekouaer**$20.63**346 rev8mo ago](https://www.amazon.com/dp/B0FQWD33W4) [**Purefair 100% Cotton Gauze Ginkgo Leaf Kimono Robe Long Knit Loose Bathrobe Nightgown Ladies Loungewear Sleepwear for Women**Purefair**$42.09**418 rev10mo ago](https://www.amazon.com/dp/B0FPBG3BBQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Casual Nights Snap Front Housecoats for women | House Dresses With Pockets**Casual Nights**$22.69**4.0★**▲ 45%**](https://www.amazon.com/dp/B0FCHFTWKZ) [**Purefair 100% Cotton Gauze Ginkgo Leaf Kimono Robe Long Knit Loose Bathrobe Nightgown Ladies Loungewear Sleepwear for Women**Purefair**$42.09**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FPBG3BBQ) [**Ekouaer Zipper Robes for Women Short Sleeve Bathrobes Lace Lightweight House Coat Soft Zip Up Nightgowns with Pockets Light Green Floral XL**Ekouaer**$19.11**4.4★**▲ 45%**](https://www.amazon.com/dp/B0GHQFP2BH) [**Ekouaer Zipper Robes for Women 3/4 Sleeve Bathrobe Lightweight House Coats for Women with Pockets Long Moo Moo Nightgown**Ekouaer**$23.37**4.6★**▲ 43%**](https://www.amazon.com/dp/B0G1SJJ3GZ) [**Ekouaer Zipper Robes for Women Short Sleeve Bathrobes Lace Lightweight House Coat Soft Zip Up Nightgowns with Pockets Pink Floral XL**Ekouaer**$20.80**4.4★**▲ 41%**](https://www.amazon.com/dp/B0GHQ7V9JB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about house coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Material is soft”*
**Comfort-Overall**17%
*“Extremely comfortable”*
**Size-Overall**11%
*“fits as advertised”*
**Warmth**8%
*“Keeps you warm”*
**Quality-Overall**6%
*“Excellent quality”*
**Value For Money**4%
*“Great for the price”*
**Weight Light**4%
*“Most Comfortable Lightweight Robe”*
**Color**4%
*“Color is accurate”*
**Material Quality**3%
*“Material is comfortable and feels good”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**16%
*“the sleeves are so long”*
**Quality-Overall**6%
*“Poor quality”*
**Sleeve Fit**4%
*“Sleeves are short”*
**Zipper Quality**3%
*“Defective zipper”*
**Material Quality**3%
*“Scratchy material :”*
**Thickness**3%
*“Its not thick”*
**Color**3%
*“Color wasnt as I thought”*
**Thin**2%
*“Too thin”*
**Stitch/Finish/Polish**2%
*“Terrible stitching”*
**Pilling/Linting**2%
*“despite washing it 3 times the lint just keeps coming”*
### **Top return reasons **
**Size-Overall**37%
**Material Quality**13%
**Length**10%
**Thin**5%
**Sleeve Fit**4%
**Color**4%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Arm Fit**2%
**Quality-Overall**2%
## **Common house coat questions**
- **Is house coat profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 100 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the house coat niche?**
- 28 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in house coat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 4.7%.
- **When does demand for house coat peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the house coat niche?**
- Listings span $9.53–$50.63; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 4,582 reviews — the moat a new listing must climb.
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