---
title: "Hoodies for Women — $69K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-women"
last_updated: "2026-08-12T21:08:56.234Z"
locale: en
meta:
description: "Amazon product research for hoodies for women: $69K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hoodies for women: $69K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hoodies for Women — $69K/mo Amazon US Product Research"
---
# **Hoodies for Women**
**Skip it**
Soft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Market size 74Growth 0Conversion 3Competition 95Returns 12Price range 81Avg price 95Brand share 72Review moat 21Quality gap 55
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.97–$54.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$822K**
$822K/yr · 17.7M searches
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,096.65**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hoodies for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hoodies for women is a $822K/yr Amazon United States market (17.7M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hoodies for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#734**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **99%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **133 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**62%**
Top 20: 87%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**35%**
- Amazon Essentials31% - Trendy Queen13% - Hanes10% - PRETTYGARDEN6% - AUTOMET3% - RUMIA3%
## **hoodies for women demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.2% search growth over the last 90 days.
900K700KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-women/trend)
## **Top hoodies for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hoodies for women**4.2M/yr-54.5%0.1% conv. - **sweatshirt for women**3.6M/yr-62.5%0.1% conv. - **zip up hoodie**1.1M/yr-22.6%0.2% conv. - **womens hoodies**1.8M/yr-65.0%0.1% conv. - **sweatshirts**996K/yr-54.7%0.0% conv. - **womens hoodie**819K/yr-52.3%0.2% conv. - **cute hoodies**590K/yr-47.5%0.0% conv. - **hoodies for teen girls**813K/yr-51.0%0.0% conv. - **graphic hoodies**764K/yr-56.1%0.0% conv. - **hoodie women**462K/yr-43.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-women/search-terms)
## **Top hoodies for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$16K4%$33K6%$49K8%$66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)**PRETTYGARDEN**$29.62**4.5★2,904 rev](https://www.amazon.com/dp/B0BGP181DJ) [2**Trendy Queen Womens Oversized Hoodies Fleece Sweatshirts Sweaters Spring Outfits Pullover Fall Winter Clothes Grey M**Trendy Queen**$25.95**4.5★10,575 rev](https://www.amazon.com/dp/B0C65WCS8R) [3**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large**Amazon Essentials**$29.45**4.8★90 rev](https://www.amazon.com/dp/B0FS2FVYQM) [4**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large**Amazon Essentials**$14.22**4.4★12,992 rev](https://www.amazon.com/dp/B09QJHXVTC) [5**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Blue Medium**Amazon Essentials**$13.35**4.3★19,820 rev](https://www.amazon.com/dp/B08XQY1LVZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large**Amazon Essentials**$29.45**90 rev2mo ago](https://www.amazon.com/dp/B0FS2FVYQM) [**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large**Amazon Essentials**$25.00**90 rev2mo ago](https://www.amazon.com/dp/B0FS2F2CQL) [**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**WYNNQUE Womens Comfort Hoodies Travel Grey Oversized Sweatshirts Fall Fashion Outfits 2026 Casual Sweaters Tops Fleece Plus Size Workout Soft Comfy Winter Trendy Clothes Grey M**WYNNQUE**$18.09**952 rev1y ago](https://www.amazon.com/dp/B0F37MNGW8) [**Hatant Oversized Hoodie Sweatshirts for Women Couples Heavyweight Hoodies Pullover Vintage Acid Wash Sweaters Hoodies with Pocket Womens Fashion Hoodies Sweatshirts 2026 Blue-S**Hatant**$37.85**301 rev1y ago](https://www.amazon.com/dp/B0DRVKR8QW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large**Amazon Essentials**$29.45**4.8★**▲ 136%**](https://www.amazon.com/dp/B0FS2FVYQM) [**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large**Amazon Essentials**$25.00**4.8★**▲ 135%**](https://www.amazon.com/dp/B0FS2F2CQL) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large**Amazon Essentials**$14.22**4.4★**▲ 132%**](https://www.amazon.com/dp/B09QJHXVTC) [**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US**Hanes**$14.59**4.2★**▲ 125%**](https://www.amazon.com/dp/B01NCZ7G8X) [**Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Grey Heather X-Large**Amazon Essentials**$12.32**4.4★**▲ 112%**](https://www.amazon.com/dp/B08XQY2Z7M)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hoodies for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Fit is accurate”*
**Comfort-Overall**12%
*“Comfy and warm”*
**Soft Feel**11%
*“Comfy and soft”*
**Quality-Overall**11%
*“Great quality, fits true to size”*
**Color**6%
*“Vibrant color”*
**Warmth**6%
*“keeps me pretty warm”*
**Weight Light**4%
*“Perfect Lightweight Zip-up”*
**Material Quality**4%
*“thick material”*
**Value For Money**4%
*“Excellent value”*
**Thickness**2%
*“Great thick quality”*
### **What buyers complain about **
**Size-Overall**21%
*“Does not fit well”*
**Thickness**6%
*“very thick”*
**Quality-Overall**5%
*“Poor quality”*
**Material Quality**5%
*“Cheap Material”*
**Color**3%
*“The color is very light”*
**Advertised Vs Actual Product**2%
*“Not as shown”*
**Shrinkage Resistance**2%
*“Shrinks a LOT”*
**Thin**2%
*“Super thin”*
**Arm Fit**2%
*“Arms run small”*
**Pockets/Compartments**2%
*“bulky and lack pockets”*
### **Top return reasons **
**Size-Overall**53%
**Material Quality**6%
**Thin**6%
**Color**5%
**Sleeve Fit**4%
**Length**4%
**Waist Fit**3%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
## **Common hoodies for women questions**
- **Is hoodies for women profitable to sell on Amazon United States?**
- The niche generates $822K/yr across 142 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -54.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hoodies for women niche?**
- 51 brands and 130 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in hoodies for women?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 8.6% — above our launch gate.
- **When does demand for hoodies for women peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the hoodies for women niche?**
- Listings span $6.97–$54.16; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 12,097 reviews — the moat a new listing must climb.
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