---
title: "Hoodies for Men — $275K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-men"
last_updated: "2026-08-12T21:06:42.003Z"
locale: en
meta:
description: "Amazon product research for hoodies for men: $275K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hoodies for men: $275K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hoodies for Men — $275K/mo Amazon US Product Research (2026)"
---
# **Hoodies for Men**
**Worth a look**
Shows a $3.3M/yr market, but soft demand (-53.0% this quarter) keeps it on the watch list.
Market size 96Growth 0Conversion 3Competition 96Returns 22Price range 89Avg price 95Brand share 65Review moat 11Quality gap 45
**Market size**
**Incredible****$3.3M**
$3.3M/yr · 49.0M searches
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$24.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.57–$97.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****28,896.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-53.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hoodies for men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hoodies for men is a $3.3M/yr Amazon United States market (49.0M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hoodies for men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **200K–250K**
- avg 750–1,000/product
- **Revenue / yr**
- **$4.8M–$6.0M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**46 **▲rising
**Sellers**
**179**
**Top-5 brand share**
**66%**
Top 20: 89%
**Top-5 click share**
**16%**
Top 20: 38%
**Open market**
**31%**
- Amazon Essentials31% - Hanes19% - Trendy Queen8% - PRETTYGARDEN4% - Fruit of the Loom3% - Nike3%
## **hoodies for men demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.
2.5M1.5MPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-men/trend)
## **Top hoodies for men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hoodie**4.8M/yr-42.1%0.1% conv. - **hoodies for men**5.3M/yr-56.8%0.2% conv. - **hoodies**4.5M/yr-50.1%0.1% conv. - **hoodies for women**4.2M/yr-54.5%0.1% conv. - **sweatshirt for women**3.6M/yr-62.5%0.1% conv. - **jacket**2.0M/yr-39.2%0.0% conv. - **womens sweatshirt**3.8M/yr-67.4%0.1% conv. - **zip up hoodie women**1.4M/yr-23.8%0.2% conv. - **sweatshirt**2.2M/yr-48.6%0.1% conv. - **zip up hoodie**1.1M/yr-22.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-men/search-terms)
## **Top hoodies for men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$66K4%$132K6%$198K8%$264K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large**Amazon Essentials**$14.21**4.6★52,444 rev](https://www.amazon.com/dp/B08X2HXFKK) [2**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)**PRETTYGARDEN**$29.62**4.5★2,904 rev](https://www.amazon.com/dp/B0BGP181DJ) [3**Trendy Queen Womens Oversized Hoodies Fleece Sweatshirts Sweaters Spring Outfits Pullover Fall Winter Clothes Grey M**Trendy Queen**$25.95**4.5★10,575 rev](https://www.amazon.com/dp/B0C65WCS8R) [4**Hanes Mens Pullover EcoSmart Hooded Sweatshirt Black X-Large**Hanes**$15.63**4.5★170,395 rev](https://www.amazon.com/dp/B00JUM2V4W) [5**Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US**Hanes**$12.60**4.6★88,186 rev](https://www.amazon.com/dp/B00JUM4CT4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large**Amazon Essentials**$25.00**90 rev2mo ago](https://www.amazon.com/dp/B0FS2F2CQL) [**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large**Amazon Essentials**$29.45**90 rev2mo ago](https://www.amazon.com/dp/B0FS2FVYQM) [**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**Amazon Essentials Unisex Toddlers Oversized Drop Shoulder Hoodie Black 4T**Amazon Essentials**$13.83**372 rev1y ago](https://www.amazon.com/dp/B0DGX6Y1NC) [**Hatant Oversized Hoodie Sweatshirts for Women Couples Heavyweight Hoodies Pullover Vintage Acid Wash Sweaters Hoodies with Pocket Womens Fashion Hoodies Sweatshirts 2026 Blue-S**Hatant**$37.85**301 rev1y ago](https://www.amazon.com/dp/B0DRVKR8QW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large**Amazon Essentials**$25.00**4.8★**▲ 138%**](https://www.amazon.com/dp/B0FS2F2CQL) [**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Light Grey Heather XX-Large**Amazon Essentials**$29.45**4.8★**▲ 137%**](https://www.amazon.com/dp/B0FS2FVYQM) [**Amazon Essentials Unisex Toddlers Oversized Drop Shoulder Hoodie Black 4T**Amazon Essentials**$13.83**4.2★**▲ 135%**](https://www.amazon.com/dp/B0DGX6Y1NC) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large**Amazon Essentials**$14.22**4.4★**▲ 135%**](https://www.amazon.com/dp/B09QJHXVTC) [**Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Grey Heather X-Large**Amazon Essentials**$12.32**4.4★**▲ 119%**](https://www.amazon.com/dp/B08XQY2Z7M)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hoodies for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits as expected”*
**Quality-Overall**12%
*“I also appreciate the build quality”*
**Comfort-Overall**12%
*“Comfy and warm”*
**Soft Feel**9%
*“Soft and reliable”*
**Value For Money**7%
*“Excellent value”*
**Warmth**6%
*“nice warm jacket”*
**Color**5%
*“Vibrant color”*
**Weight Light**4%
*“Lightweight comfort”*
**Material Quality**4%
*“Good material”*
**Advertised Vs Actual Product**2%
*“Exactly like the picture”*
### **What buyers complain about **
**Size-Overall**23%
*“Short in length”*
**Thickness**6%
*“Will say only downside is with the thick material”*
**Quality-Overall**6%
*“Poor quality”*
**Material Quality**4%
*“Cheap Material”*
**Pockets/Compartments**3%
*“Small pockets”*
**Thin**3%
*“Super thin”*
**Shrinkage Resistance**2%
*“Shrinks a LOT”*
**Sleeve Fit**2%
*“Sleeve lengths run short”*
**Color**2%
*“some of the color came off”*
**Arm Fit**2%
*“Arms run small”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**6%
**Thin**5%
**Color**4%
**Sleeve Fit**4%
**Length**3%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
## **Common hoodies for men questions**
- **Is hoodies for men profitable to sell on Amazon United States?**
- The niche generates $3.3M/yr across 158 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hoodies for men niche?**
- 46 brands and 179 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in hoodies for men?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.8% — above our launch gate.
- **When does demand for hoodies for men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the hoodies for men niche?**
- Listings span $8.57–$97.61; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 28,897 reviews — the moat a new listing must climb.
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