---
title: "Hoodies for Guys — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-guys"
last_updated: "2026-08-12T19:52:09.311Z"
locale: en
meta:
description: "Amazon product research for hoodies for guys: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hoodies for guys: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hoodies for Guys — $4K/mo Amazon US Product Research (2026)"
---
# **Hoodies for Guys**
**Skip it**
Soft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 8Competition 97Returns 24Price range 43Avg price 87Brand share 41Review moat 14Quality gap 40
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.73**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$8.57–$208.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****24,289.61**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$52K**
$52K/yr · 394K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-59.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hoodies for guys profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hoodies for guys is a $52K/yr Amazon United States market (394K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hoodies for guys market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#474**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **143 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**147**
**Top-5 brand share**
**81%**
Top 20: 93%
**Top-5 click share**
**12%**
Top 20: 33%
**Open market**
**19%**
- Amazon Essentials41% - Fruit of the Loom23% - Hanes10% - Russell Athletic3% - Gildan3% - Kingsted2%
## **hoodies for guys demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -59.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-guys/trend)
## **Top hoodies for guys search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fruit of the loom sweatshirt**83K/yr-71.4%0.7% conv. - **mens lightweight sweatshirt**15K/yr+25.4%0.3% conv. - **mens sweatshirts no hood**24K/yr-33.5%0.3% conv. - **lightweight sweatshirt men**10K/yr-7.6%0.5% conv. - **cotton sweatshirts for men**21K/yr-53.4%0.3% conv. - **big and tall sweatshirt**30K/yr-66.0%0.1% conv. - **fruit of the loom mens sweatshirt**17K/yr-58.4%1.7% conv. - **heavyweight sweatshirt**21K/yr-69.9%0.2% conv. - **mens fleece sweatshirt**26K/yr-70.8%0.1% conv. - **fleece sweatshirt men**20K/yr-67.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hoodies-for-guys/search-terms)
## **Top hoodies for guys products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5212%$1K3%$2K4%$2K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Charcoal Heather Large**Amazon Essentials**$11.52**4.5★41,629 rev](https://www.amazon.com/dp/B075JV36VM) [2**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large**Amazon Essentials**$11.51**4.5★41,629 rev](https://www.amazon.com/dp/B075JTW8FX) [3**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Grey Heather X-Large**Fruit of the Loom**$9.82**4.6★31,457 rev](https://www.amazon.com/dp/B08YHDZV2T) [4**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Black Medium**Fruit of the Loom**$9.38**4.6★31,457 rev](https://www.amazon.com/dp/B08YS54ZRH) [5**Amazon Essentials Mens Full-Zip Cotton Sweater Black Medium**Amazon Essentials**$25.49**4.4★8,597 rev](https://www.amazon.com/dp/B07NYBKH3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy**PINSPARK**$14.83**797 rev1mo ago](https://www.amazon.com/dp/B0FDKN75T5) [**Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large**Amazon Essentials**$15.36**966 rev3y ago](https://www.amazon.com/dp/B0BJDC9WVF) [**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Moisture Wicking & Breathable Sizes S-4X Full Zip-Grey Heather Medium**Fruit of the Loom**$11.50**49,473 rev3y ago](https://www.amazon.com/dp/B0B7ZC4JQ9) [**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Medium Grey Heather Large**Amazon Essentials**$19.17**9,980 rev4y ago](https://www.amazon.com/dp/B08X2GL7WG) [**Amazon Essentials Mens Lightweight French Terry Quarter-Zip Mock Neck Sweatshirt Oatmeal Heather Large**Amazon Essentials**$20.46**1,894 rev5y ago](https://www.amazon.com/dp/B08J94DY9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Pink Large**Amazon Essentials**$11.88**4.4★**▲ 297%**](https://www.amazon.com/dp/B08J8YNHNX) [**Amazon Essentials Mens Full-Zip Cotton Sweater Black Medium**Amazon Essentials**$25.49**4.4★**▲ 271%**](https://www.amazon.com/dp/B07NYBKH3P) [**Amazon Essentials Mens Lightweight French Terry Quarter-Zip Mock Neck Sweatshirt Oatmeal Heather Large**Amazon Essentials**$20.46**4.2★**▲ 225%**](https://www.amazon.com/dp/B08J94DY9P) [**Dri-Power Fleece Crew - Dark Green - XX-Large**Russell Athletic**$15.75**4.6★**▲ 197%**](https://www.amazon.com/dp/B004J02CGM) [**PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy**PINSPARK**$14.83**4.6★**▲ 172%**](https://www.amazon.com/dp/B0FDKN75T5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hoodies for guys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fit as expected”*
**Quality-Overall**12%
*“I also appreciate the build quality”*
**Comfort-Overall**12%
*“Nice & comfortable”*
**Value For Money**10%
*“Amazing value”*
**Warmth**7%
*“Keeps me warm”*
**Soft Feel**6%
*“Feels soft”*
**Color**4%
*“The color is so vibrant”*
**Weight Light**4%
*“Very nice lightweight sweatshirt”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Material Quality**3%
*“Good material”*
### **What buyers complain about **
**Size-Overall**24%
*“didn't fit right”*
**Quality-Overall**8%
*“Not well made”*
**Material Quality**5%
*“poor quality material”*
**Thickness**4%
*“Jacket is thick”*
**Thin**3%
*“Very thin”*
**Machine Wash Suitability**2%
*“Not What I Expected After One Wash”*
**Color**2%
*“Received wrong color”*
**Pockets/Compartments**2%
*“The pockets are tiny”*
**Sleeve Fit**2%
*“Couldn't even get my hand down the sleeve”*
**Shrinkage Resistance**2%
*“Shrink fast”*
### **Top return reasons **
**Size-Overall**56%
**Material Quality**5%
**Color**4%
**Chest Fit**4%
**Sleeve Fit**4%
**Waist Fit**4%
**Thin**3%
**Length**3%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
## **Common hoodies for guys questions**
- **Is hoodies for guys profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 222 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -59.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the hoodies for guys niche?**
- 45 brands and 147 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in hoodies for guys?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.2% — above our launch gate.
- **When does demand for hoodies for guys peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the hoodies for guys niche?**
- Listings span $8.57–$208.38; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 24,290 reviews — the moat a new listing must climb.
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