---
title: "Hockey Mask — $9K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hockey-mask"
last_updated: "2026-08-13T00:56:43.553Z"
locale: en
meta:
description: "Amazon product research for hockey mask: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hockey mask: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hockey Mask — $9K/mo Amazon US Product Research (2026)"
---
# **Hockey Mask**
**Skip it**
Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 25Competition 30Returns 72Price range 81Avg price 95Brand share 36Review moat 84Quality gap 37
**Avg price**
**Incredible****$34.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****321.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.97–$112.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$109K**
$109K/yr · 159K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
## **Is hockey mask profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hockey mask is a $109K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hockey mask market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$103K–$138K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#2,163**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**13%**
- Mylec48% - Franklin Sports15% - CASA CLAUSI9% - TK6% - NECHARI4% - DR. ANISON4% - Open — no brand owns it (7 brands, 13%)
## **hockey mask demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hockey-mask/trend)
## **Top hockey mask search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hockey mask**99K/yr-9.6%1.2% conv. - **goalie mask**12K/yr-14.0%0.9% conv. - **hockey goalie mask**10K/yr-37.0%0.5% conv. - **hockey mask adult**5K/yr+125.9%1.5% conv. - **old hockey mask**6K/yr+2.3%0.4% conv. - **black hockey mask**5K/yr+38.4%0.8% conv. - **halloween hockey mask**6K/yr+18.9%1.5% conv. - **white hockey mask**4K/yr-24.9%1.2% conv. - **hockey mask halloween**12K/yr-82.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hockey-mask/search-terms)
## **Top hockey mask products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mylec Goalie Mask Black Small**Mylec**$31.84**4.4★109 rev](https://www.amazon.com/dp/B002LBET62) [2**Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set**Franklin Sports**$52.73**4.0★724 rev](https://www.amazon.com/dp/B001KPYEOC) [3**Mylec Adult Street Hockey Goalie Mask - High-Impact - Ventilation Holes + Adjustable Straps (White Large) - Street Hockey Only Halloween Mask**Mylec**$35.59**4.7★569 rev](https://www.amazon.com/dp/B00017IGQW) [4**MyLec Pro MK1 Youth Goalie Mask - Lightweight +Durable - High-Impact - Ventilation Holes + Adjustable Straps (White Small) Great for Halloween Mask**Mylec**$26.68**4.4★109 rev](https://www.amazon.com/dp/B002LBDISW) [5**CASA CLAUSI Mask Cosplay Halloween Costume Mask Prop Horror Hockey Pure White**CASA CLAUSI**$10.43**4.6★1,846 rev](https://www.amazon.com/dp/B07BX8YJRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HWQVA Scary Halloween Mask for Adults Hockey Mask Slasher killer Costume Prop-9.8 in x 7.5 in x 3.5 in-Yellow**HWQVA**$13.36**108 rev1y ago](https://www.amazon.com/dp/B0FHW9GTH2) [**MFCMF Scary Hockey Mask White Horror Costume Cosplay Mask with Adjustable Straps | Full Face Halloween Prop for Adults & Teens**MFCMF**$9.97**27 rev1y ago](https://www.amazon.com/dp/B0FFMQ3GHF) [**SKYWARDTEL Halloween Costume Mask 2 Pack DIY Horror Hockey Mask Masquerade Cosplay Prop Costume Mask(One Size) (White)**SKYWARDTEL**$14.63**28 rev1y ago](https://www.amazon.com/dp/B0FF9XYJX2) [**MMOO Blood Splattered Hockey Costume Prop Mask (White)**MMOO**$13.17**25 rev1y ago](https://www.amazon.com/dp/B0DFT9LFNZ) [**DR. ANISON Scary Hockey Masks Pure White Halloween Mask for Adult DIY Paintable Costume Cosplay Masquerade Props**DR. ANISON**$10.45**13 rev2y ago](https://www.amazon.com/dp/B0CWKVWWQB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Champro HX Boss Matte-Finish Catchers Mask Large Black**CHAMPRO**$112.64**4.4★**▲ 237%**](https://www.amazon.com/dp/B0C71HMV9D) [**TK 3 Player Field Hockey Mask**TK**$75.86**5.0★**▲ 222%**](https://www.amazon.com/dp/B0C8VDN8T6) [**GY Hockey Goalie Cage Mask Replacement Round Iron Wire Face Mask Cage for Ice Hockey Helmets Lightweight 285g Chrome Electroplated**GY**$46.37**5.0★**▲ 193%**](https://www.amazon.com/dp/B0FCM954HR) [**DR. ANISON Scary Hockey Masks Pure White Halloween Mask for Adult DIY Paintable Costume Cosplay Masquerade Props**DR. ANISON**$10.45**4.6★**▲ 170%**](https://www.amazon.com/dp/B0CWKVWWQB) [**Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set**Franklin Sports**$52.73**4.0★**▲ 165%**](https://www.amazon.com/dp/B001KPYEOC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hockey mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Well-made”*
**Value For Money**14%
*“Good buy for price”*
**Advertised Vs Actual Product**14%
*“just as advertised”*
**Size-Overall**12%
*“size is perfect”*
**Material Quality**6%
*“Very good material and durable”*
**Durability**5%
*“Seems pretty durable”*
**Fun/Entertainment Experience**4%
*“FUN”*
**Comfort-Overall**4%
*“Comfortable”*
**Cushion**4%
*“he loves the pads”*
**Thickness**4%
*“Good, thick plastic”*
### **What buyers complain about **
**Design-Overall**17%
*“came with a bad design flaw that distracts from the look of the mask”*
**Size-Overall**15%
*“its way too big”*
**Comfort-Overall**11%
*“I feel very Voorheesish when I put it on”*
**Value For Money**9%
*“not worth the money”*
**Smell**6%
*“Glove stinks, good for dress”*
**Mechanism Issues**6%
*“The snaps on the sides flew off”*
**Adjustability/Rotatability/Reclining**6%
*“its not adjustable”*
**Quality-Overall**6%
*“I was expecting it to be cheap quality”*
**Strap/String Quality**6%
*“Perfect size material wise the strap broke on me its not adjustable wasnt expecting to much it is just a mask”*
**Material Quality**6%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**57%
**Color**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Strap/String Quality**3%
**Value For Money**3%
**Comfort-Overall**2%
**Strength**2%
**Shape/Style**2%
**Product Condition**2%
## **Common hockey mask questions**
- **Is hockey mask profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the hockey mask niche?**
- 13 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in hockey mask?**
- Top complaints mined from reviews: Design-Overall, Size-Overall, Comfort-Overall. The return rate is 2.1%.
- **When does demand for hockey mask peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the hockey mask niche?**
- Listings span $9.97–$112.64; the average listing price is $34.41 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.
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