---
title: "Heart Pin — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/heart-pin"
last_updated: "2026-08-12T21:02:21.078Z"
locale: en
meta:
description: "Amazon product research for heart pin: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for heart pin: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Heart Pin — $4K/mo Amazon US Product Research (2026)"
---
# **Heart Pin**
**Skip it**
Soft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 24Competition 86Returns 52Price range 68Avg price 44Brand share 95Review moat 96Quality gap 25
**Review moat**
**Incredible****73.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Good****$5.34–$35.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$44K**
$44K/yr · 205K searches
**Growth**
**Bad****-75.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is heart pin profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, heart pin is a $44K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart pin market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#14,775**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **182 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**61%**
- HAFILO11% - MIDLE10% - Bucherry5% - KEYDUACU4% - Liliaafar4% - DISCAO4%
## **heart pin demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/heart-pin/trend)
## **Top heart pin search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **heart pin**44K/yr-60.3%1.4% conv. - **heart pins**31K/yr-58.7%1.8% conv. - **heart brooch**29K/yr-73.1%0.6% conv. - **heart pins bulk**8K/yr-59.8%1.2% conv. - **heart brooches for women**11K/yr-78.4%0.9% conv. - **heart lapel pin**6K/yr-51.2%1.5% conv. - **red heart pin**8K/yr-61.0%1.7% conv. - **heart shaped pins**4K/yr-49.9%0.8% conv. - **heart brooch pin**6K/yr-79.6%0.4% conv. - **valentines pins**10K/yr-96.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/heart-pin/search-terms)
## **Top heart pin products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAFILO 12/25/50/100 Pieces Red Enamel Heart Shape ValentineS Day Brooch Lapel Pins For Women Clothes Heart Disease Awareness Pin Badge Bulk (12)**HAFILO**$5.59**4.6★21 rev](https://www.amazon.com/dp/B0G3HNHS7J) [2**12/ Pcs Red Realistic Anatomical Heart Enamel Lapel Pin Multi -Purpose cardiology pins**MIDLE**$9.85**4.7★46 rev](https://www.amazon.com/dp/B0C6B654VL) [3**30 pcs - Heart Decorative Pins Gold Cute Pins for Bulletin Board Office or Home (30Pcs-Gold)**KEYDUACU**$5.94**4.6★357 rev](https://www.amazon.com/dp/B0DSHXTML6) [4**Liliaafar Heart Shaped Pins for Women Gifts Metal Hollow Brooches Small Dainty Lapel Pins DIY Accessories for Clothes Dress Hat Scarf Bag Pocket Cardigan Hijab Decor(Gold 50 Pcs)**Liliaafar**$17.41**5.0★18 rev](https://www.amazon.com/dp/B0FPG79GNF) [5**12/25/50/100 pieces enamel red heart Valentines day Lapel pin Valentine Heart disease awareness brooch pins for clothes love badge gift bulk (25)**DISCAO**$7.67**5.0★10 rev](https://www.amazon.com/dp/B0FXB9LXVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEDFOLY Anatomical Red Enamel Heart Pin Cardiology Brooch Medical Badge for Cardiologists Heart Doctor Nurses Medicine Students**MEDFOLY**$9.77**61 rev6mo ago](https://www.amazon.com/dp/B0G8Z5RGHL) [**HAFILO 12/25/50/100 Pieces Red Enamel Heart Shape ValentineS Day Brooch Lapel Pins For Women Clothes Heart Disease Awareness Pin Badge Bulk (12)**HAFILO**$5.59**21 rev8mo ago](https://www.amazon.com/dp/B0G3HNHS7J) [**12/25/50/100 pieces enamel red heart Valentines day Lapel pin Valentine Heart disease awareness brooch pins for clothes love badge gift bulk (25)**DISCAO**$7.67**10 rev9mo ago](https://www.amazon.com/dp/B0FXB9LXVQ) [**1.5 Anatomical Heart Soft Enamel Pin Anatomical Heart Sign Lapel Pins Brooches for Backpacks Jackets Hats Clothes Bags Teens Girls Boys Men**Zaroqui**$6.33**4 rev9mo ago](https://www.amazon.com/dp/B0FT8N1LGN) [**Liliaafar Heart Shaped Pins for Women Gifts Metal Hollow Brooches Small Dainty Lapel Pins DIY Accessories for Clothes Dress Hat Scarf Bag Pocket Cardigan Hijab Decor(Gold 50 Pcs)**Liliaafar**$17.41**18 rev10mo ago](https://www.amazon.com/dp/B0FPG79GNF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12Pcs Red Heart Pins Heart Love Lapel Pins Bulk Metal Brooch Badge Valentine Pin Mothers Day Valentines Day Wedding Party Costume Accessory for Clothes Bags Hats Men Women**Generic**$6.89**5.0★**▲ 229%**](https://www.amazon.com/dp/B0DN25XS66) [**MEDFOLY Anatomical Red Enamel Heart Pin Cardiology Brooch Medical Badge for Cardiologists Heart Doctor Nurses Medicine Students**MEDFOLY**$9.77**4.8★**▲ 210%**](https://www.amazon.com/dp/B0G8Z5RGHL) [**1.5 Anatomical Heart Soft Enamel Pin Anatomical Heart Sign Lapel Pins Brooches for Backpacks Jackets Hats Clothes Bags Teens Girls Boys Men**Zaroqui**$6.33**5.0★**▲ 182%**](https://www.amazon.com/dp/B0FT8N1LGN) [**Liliaafar Heart Shaped Pins for Women Gifts Metal Hollow Brooches Small Dainty Lapel Pins DIY Accessories for Clothes Dress Hat Scarf Bag Pocket Cardigan Hijab Decor(Gold 50 Pcs)**Liliaafar**$17.41**5.0★**▲ 153%**](https://www.amazon.com/dp/B0FPG79GNF) [**10 Pcs vintage 8-bit pixel style heart-shaped enamel lapel pins - game-themed cute alloy brooch perfect accessory for female gamers ideal for jackets backpacks and other clothing**FEVER SEVEN XDSW**$10.91**4.9★**▲ 111%**](https://www.amazon.com/dp/B0F8CNCW82)
**~~View all trending →~~**
## **What reviews say buyers love and hate about heart pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Color**12%
*“the gold color is attractive”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Better than I expected”*
**Size-Overall**6%
*“they are a perfect size”*
**Value For Money**6%
*“great price”*
**Strength**5%
*“not flimsy”*
**Design-Overall**5%
*“Im so pleased with the quality of the design and the color”*
**Durability**4%
*“I recommend these- supper cute and durable”*
**Shape/Style**3%
*“It's the perfect blend of stylish and trendy, making it suitable for both daily wear and special occasions”*
### **What buyers complain about **
**Size-Overall**54%
*“pin is small”*
**Advertised Vs Actual Product**6%
*“Not as Described”*
**Quality-Overall**6%
*“cheap”*
**Durability**5%
*“break easy”*
**Adhesion/Stickiness**4%
*“do not keep the pin in place or fall off immediately when attached”*
**Print Quality**3%
*“The issue is how well they covered the writing”*
**Design-Overall**3%
*“poorly made”*
**Weight Heavy**3%
*“Kind of bulky”*
**Value For Money**3%
*“Expensive”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Functionality-Overall**2%
**Color**2%
**Add-Ons/Attachments**2%
**Wrong Dimensions**1%
**Value For Money**1%
**Shape/Style**1%
## **Common heart pin questions**
- **Is heart pin profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 57 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -75.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the heart pin niche?**
- 46 brands and 53 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in heart pin?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.9%.
- **When does demand for heart pin peak?**
- Demand peaks in Jan–Feb; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the heart pin niche?**
- Listings span $5.34–$35.98; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.
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