---
title: "Hawaiian Shirt — $23K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hawaiian-shirt"
last_updated: "2026-08-12T21:06:22.246Z"
locale: en
meta:
description: "Amazon product research for hawaiian shirt: $23K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hawaiian shirt: $23K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hawaiian Shirt — $23K/mo Amazon US Product Research (2026)"
---
# **Hawaiian Shirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 82Conversion 9Competition 95Returns 10Price range 80Avg price 82Brand share 81Review moat 42Quality gap 43
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Growth**
**Great****+76.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.01–$40.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$276K**
$276K/yr · 2.3M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,349.31**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is hawaiian shirt profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hawaiian shirt is a $276K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawaiian shirt market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$265K–$354K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#940**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**54%**
Top 20: 81%
**Top-5 click share**
**19%**
Top 20: 46%
**Open market**
**42%**
- COOFANDY21% - KYKU11% - CHICGAL9% - BOJIN7% - Mizvsitrd5% - TIXMIE4%
## **hawaiian shirt demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +76.8% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hawaiian-shirt/trend)
## **Top hawaiian shirt search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hawaiian shirt**667K/yr+105.2%0.5% conv. - **hawaiian shirts for men**344K/yr+83.3%0.6% conv. - **hawaiian shirts**197K/yr+95.7%0.4% conv. - **funny hawaiian shirts for men**149K/yr+81.3%0.2% conv. - **tropical shirts for men**133K/yr+16.0%0.5% conv. - **men hawaiian shirt**64K/yr+83.5%0.6% conv. - **mens tropical shirts**70K/yr+9.7%0.5% conv. - **hawaiian shirt men**61K/yr+97.4%0.8% conv. - **mens floral shirt**53K/yr+48.2%0.2% conv. - **big and tall hawaiian shirts for men**56K/yr+56.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hawaiian-shirt/search-terms)
## **Top hawaiian shirt products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$11K6%$17K8%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Hawaiian Shirt Short Sleeve Summer Beach Casual Tops Button Down T Shirts with Pocket(Blue Palm Tree XL)**CHICGAL**$9.82**4.5★664 rev](https://www.amazon.com/dp/B0DTHVKXWM) [2**BOJIN Mens Hawaiian Wrinkle Free Short Sleeve Button Down Tropical Floral Beach Vacation Shirt White Flower Blue 1X**BOJIN**$21.72**4.6★1,573 rev](https://www.amazon.com/dp/B0CJ9FZVXK) [3**COOFANDY Hawaiian Shirt for Men Short Sleeve Button Up Shirts Mens Casual Summer Beach Wear**COOFANDY**$14.98**4.6★447 rev](https://www.amazon.com/dp/B0DK7BK7HM) [4**Women Hawaiian Shirt Button Down Summer Tops Beach Cool Short Sleeve V Neck Blouse(Pink Blue Floral L)**CHICGAL**$11.51**4.4★536 rev](https://www.amazon.com/dp/B0DTHTFPR7) [5**Hawaiian Shirt for Men Mens Hawaiian Shirts Short Sleeve Tropical Shirts for Mens Vacation Shirts Flamingo Shirt for Beach Luau Cruise Flamingo Green Large**Mizvsitrd**$14.01**4.7★987 rev](https://www.amazon.com/dp/B0DRL4TP1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zando Funny Hawaiian Shirt for Men Raccoon Funny Tropical Short Sleeve Button Down Aloha Outfits Top Casual Printed Summer Beach Clothes Top for Vacation Party or Holiday Large**Zando**$12.93**537 rev1y ago](https://www.amazon.com/dp/B0F3D6MWJX) [**COOFANDY Mens Tropical Shirts Hawaiian Shirts Button Down Short Sleeve Shirt for Vacation Aloha Leisure**COOFANDY**$26.28**14,747 rev1y ago](https://www.amazon.com/dp/B0F1D76DS5) [**Hawaiian Shirt for Men Mens Hawaiian Shirts Short Sleeve Tropical Shirts for Mens Vacation Shirts Flamingo Shirt for Beach Luau Cruise Flamingo Green Large**Mizvsitrd**$14.01**987 rev1y ago](https://www.amazon.com/dp/B0DRL4TP1C) [**COOFANDY Mens Hawaiian Shirts Short Sleeve Tropical Button Down Shirts Summer Beach Shirts Sage Green & White - Leaf Large**COOFANDY**$18.05**3,732 rev1y ago](https://www.amazon.com/dp/B0DWJLY8LS) [**KYKU Hawaiian Shirt for Men Beach Summer Button Down Clothing Flower Red XL**KYKU**$18.96**853 rev1y ago](https://www.amazon.com/dp/B0DP2MGRF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Hawaiian Shirt Short Sleeve Summer Beach Casual Tops Button Down T Shirts with Pocket(Blue Palm Tree XL)**CHICGAL**$9.82**4.5★**▲ 29%**](https://www.amazon.com/dp/B0DTHVKXWM) [**LOMON Hawaii Button Up Shirts for Women Hawaiian Tropic Floral T Shirts Beach Cover Ups Tops Trendy 2025 Black Floral M**LOMON**$11.50**4.5★**▲ 26%**](https://www.amazon.com/dp/B0DPF63D4Y) [**Women Hawaiian Shirt Button Down Summer Tops Beach Cool Short Sleeve V Neck Blouse(Pink Blue Floral L)**CHICGAL**$11.51**4.4★**▲ 25%**](https://www.amazon.com/dp/B0DTHTFPR7) [**COOFANDY Hawaiian Shirt for Men Short Sleeve Button Up Shirts Mens Casual Summer Beach Wear**COOFANDY**$14.98**4.6★**▲ 24%**](https://www.amazon.com/dp/B0DK7BK7HM) [**COOFANDY Mens Hawaiian Shirt Short Sleeve Floral Button Down Shirts Tropical Beach Shirts**COOFANDY**$14.96**4.5★**▲ 22%**](https://www.amazon.com/dp/B0DK79LHDR)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hawaiian shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fit was accurate”*
**Quality-Overall**9%
*“Great quality shirt”*
**Color**9%
*“Beautiful colors”*
**Comfort-Overall**9%
*“it feels comfortable to wear”*
**Material Quality**7%
*“Excellent material”*
**Value For Money**6%
*“reasonable price”*
**Soft Feel**4%
*“Material is soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Weight Light**3%
*“The perfect lightweight”*
**Wrinkle**2%
*“It doesnt wrinkle much”*
### **What buyers complain about **
**Size-Overall**24%
*“Runs a little big”*
**Material Quality**13%
*“Material is cheap”*
**Color**4%
*“Color is not exact”*
**Quality-Overall**4%
*“Cheap shirt”*
**Wrinkles**4%
*“are not wrinkle free”*
**Advertised Vs Actual Product**3%
*“Color doesnt match photo”*
**Thickness**3%
*“This is the thinnest material ever”*
**Smell**2%
*“Funky smell”*
**Shrinkage Resistance**1%
*“that one did shrink”*
**Length**1%
*“Runs large in length”*
### **Top return reasons **
**Size-Overall**48%
**Material Quality**9%
**Chest Fit**8%
**Length**7%
**Color**4%
**Shoulder Fit**4%
**Waist Fit**3%
**Sleeve Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common hawaiian shirt questions**
- **Is hawaiian shirt profitable to sell on Amazon United States?**
- The niche generates $276K/yr across 131 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +76.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the hawaiian shirt niche?**
- 51 brands and 58 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in hawaiian shirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 9.1% — above our launch gate.
- **When does demand for hawaiian shirt peak?**
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the hawaiian shirt niche?**
- Listings span $9.01–$40.14; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.
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