---
title: "Products — havaianas womens flip flops - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/havaianas-womens-flip-flops/products"
last_updated: "2026-07-21T07:10:33.046Z"
locale: en
meta:
  description: "havaianas womens flip flops clears our launch bar: a $1.7M/yr market growing +137.9% this quarter with returns at 4.9%. Data updated Jul 2026."
  "og:description": "havaianas womens flip flops clears our launch bar: a $1.7M/yr market growing +137.9% this quarter with returns at 4.9%. Data updated Jul 2026."
  "og:title": "Products — havaianas womens flip flops - Flapen"
---

# **havaianas womens flip flops**

**Launch it**

A $1.7M/yr market growing +137.9% this quarter with returns at 4.9% — clears our launch bar.

Market size 90Growth 96Conversion 12Competition 87Returns 35Price range 89Avg price 95Brand share 39Review moat 25Quality gap 62

**Growth**

**Incredible****+137.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$24.94**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.7M**

$1.7M/yr · 7.1M searches

**Price range**

**Great****$9.34–$89.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****4,372.05**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale