---
title: "havaianas womens flip flops — $1.7M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/havaianas-womens-flip-flops"
last_updated: "2026-07-20T19:18:31.333Z"
locale: en
meta:
description: "havaianas womens flip flops clears our launch bar: a $1.7M/yr market growing +137.9% this quarter with returns at 4.9%. Data updated Jul 2026."
"og:description": "havaianas womens flip flops clears our launch bar: a $1.7M/yr market growing +137.9% this quarter with returns at 4.9%. Data updated Jul 2026."
"og:title": "havaianas womens flip flops — $1.7M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **havaianas womens flip flops**
**Launch it**
A $1.7M/yr market growing +137.9% this quarter with returns at 4.9% — clears our launch bar.
Market size 90Growth 96Conversion 12Competition 87Returns 35Price range 89Avg price 95Brand share 39Review moat 25Quality gap 62
**Growth**
**Incredible****+137.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$24.94**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 7.1M searches
**Price range**
**Great****$9.34–$89.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.9%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****4,372.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, havaianas womens flip flops is a $1.7M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Launch success**
- **92%**
- 11 of 12 new (360d)
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **136 days**
## **Competition**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 59%
**Open market**
**14%**
- Havaianas55% - Amazon Essentials8% - shevalues7% - KIDMI6% - Project Cloud6% - mazeskin4% - Open — no brand owns it (14 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +137.9% search growth over the last 90 days.
400K300KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/havaianas-womens-flip-flops/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$51K6%$102K9%$153K12%$203K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 78 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Havaianas Womens Slim Square Solid Flip Flops Black 7-8 Medium US**Havaianas**$28.68**4.2★2,379 rev](https://www.amazon.com/dp/B0BBPX6J6F) [2**Havaianas unisex Brazil Flip Flops Navy Blue 9-10 Medium US**Havaianas**$26.81**4.4★822 rev](https://www.amazon.com/dp/B08MDZHBQY) [3**Amazon Essentials Womens Thong Sandal Beige 6**Amazon Essentials**$13.63**4.3★24,399 rev](https://www.amazon.com/dp/B07FQP8Q91) [4**KIDMI Thong Flip Flops for Women - Memory Foam Summer Beach Sandals for Women - Vegan Leather Flat Sandals Black EU 39**KIDMI**$16.17**4.4★241 rev](https://www.amazon.com/dp/B0G255ZDF7) [5**shevalues Womens Slim Square Toe Flip Flops Comfortable Summer Rubber Thong Sandals for Beach Shower & Pool Black EU39**shevalues**$11.56**4.5★396 rev](https://www.amazon.com/dp/B0G64DTLDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**shevalues Womens Flip Flops with Mild Arch Support Comfortable Lightweight Thong Sandals Summer Beach Walking Slides Black 39**shevalues**$9.46**112 rev3mo ago](https://www.amazon.com/dp/B0GVJY1R7G) [**mazeskin Womens Flip Flops Memory Foam Square Toe Flat Sandals Vegan Leather Summer Beach Slides All Black US8**mazeskin**$9.90**163 rev4mo ago](https://www.amazon.com/dp/B0GRMZ5PFS) [**Scecocrs Black Flip Flops for Women Beach Thong Sandals Summer Comfort Slip On Walking Leather Slide Sandals**Scecocrs**$9.35**97 rev4mo ago](https://www.amazon.com/dp/B0GJSCCKFP) [**Evshine Womens Flip Flops Yoga Mat Thong Sandals White Khaki 8-8.5**Evshine**$11.77**466 rev5mo ago](https://www.amazon.com/dp/B0GKFMN7DK) [**KIDMI Arch Support Flip Flops for Womens Comfortable Orthopedic Sandals for Plantar Fasciitis Beach Thong Slides Black 39**KIDMI**$15.30**339 rev6mo ago](https://www.amazon.com/dp/B0GGR1K538)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**shevalues Womens Flip Flops with Mild Arch Support Comfortable Lightweight Thong Sandals Summer Beach Walking Slides Black 39**shevalues**$9.46**3.8★**▲ 18%**](https://www.amazon.com/dp/B0GVJY1R7G) [**REEF Womens Sandals Bliss Nights Vintage/Oasis 11**REEF**$18.98**4.3★**▲ 17%**](https://www.amazon.com/dp/B0F6YC9MFH) [**MOAILAOZI Flip Flops for Women With Memory Foam Insole Support Soft Fabric Fits Comfortably Lightweight Sandals Non-Slip Durable Beach Slippers Slip On Thong Cushion Flat Dressy Brown Size 8**MOAILAOZI**$19.39**4.3★**▲ 17%**](https://www.amazon.com/dp/B0GBXLT87M) [**Havaianas Mens Urban Basic Flip Flops Black 9-10 Medium US**Havaianas**$24.67**4.3★**▲ 17%**](https://www.amazon.com/dp/B0CBNJRTNZ) [**MOAILAOZI Flip Flops for Women With Memory Foam Insole Support Soft Fabric Fits Comfortably Lightweight Sandals Non-Slip Durable Beach Slippers Slip On Thong Cushion Flat Dressy Black Size 8**MOAILAOZI**$15.20**4.3★**▲ 16%**](https://www.amazon.com/dp/B0GBXX4KCL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**37%
*“Comfortable to wear”*
**Size-Overall**13%
*“Fit is accurate”*
**Quality-Overall**6%
*“Amazing quality”*
**Value For Money**6%
*“Good for the price”*
**Arch Support**4%
*“Good arch support”*
**Color**3%
*“Love the color”*
**Durability**3%
*“They hold up well, especially for the price and are comfy”*
**Shape/Style**3%
*“They are stylish”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Soft Feel**2%
*“They are soft”*
### **What buyers complain about **
**Size-Overall**20%
*“Too long”*
**Comfort-Overall**10%
*“absolutely UNCOMFORTABLE”*
**Durability**6%
*“Broke in 1 week”*
**Quality-Overall**6%
*“Cheaply made”*
**Strap/String Quality**5%
*“now the strap broke off”*
**Pain Relief-Overall**5%
*“The hurt my feet”*
**Arch Support**4%
*“No arch support”*
**Value For Money**3%
*“Not worth the price”*
**Feet Fit**2%
*“loose on my feet”*
**Cushion**1%
*“would not provide enough cushion for my feet”*
### **Top return reasons **
**Size-Overall**42%
**Length**16%
**Feet Fit**12%
**Width**7%
**Comfort-Overall**5%
**Strap/String Quality**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Quality-Overall**1%
## **Common questions**
- **Is havaianas womens flip flops profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 78 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +137.9%. Flapen's verdict: Launch it (66/100).
- **How competitive is the havaianas womens flip flops niche?**
- 20 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in havaianas womens flip flops?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 4.9%.
- **When does demand for havaianas womens flip flops peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the havaianas womens flip flops niche?**
- Listings span $9.34–$89.66; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 4,372 reviews — the moat a new listing must climb.
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