---
title: "Harry Potter Keychains — $3K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/harry-potter-keychains"
last_updated: "2026-08-12T21:01:50.693Z"
locale: en
meta:
description: "Amazon product research for harry potter keychains: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for harry potter keychains: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Harry Potter Keychains — $3K/mo Amazon US Product Research"
---
# **Harry Potter Keychains**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 24Conversion 15Competition 8Returns 95Price range 0Avg price 44Brand share 0Review moat 52Quality gap 19
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,431**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.33**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$33K**
$33K/yr · 245K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$8.82–$14.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is harry potter keychains profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, harry potter keychains is a $33K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 24/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter keychains market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$68K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#3,418**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **149 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- The Noble Collection75% - Harry Potter14% - Funko5% - Monogram3% - Ata-Boy3%
## **harry potter keychains demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/harry-potter-keychains/trend)
## **Top harry potter keychains search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **harry potter keychain**140K/yr-3.1%0.5% conv. - **harry potter bag charm**17K/yr+6.5%0.2% conv. - **harry potter key chain**17K/yr+3.3%0.9% conv. - **harry potter keychains**14K/yr+3.3%0.4% conv. - **slytherin keychain**10K/yr+1.4%0.0% conv. - **harry potter plush keychain**6K/yr-10.8%0.1% conv. - **universal studios keychain**5K/yr+19.5%0.4% conv. - **harry potter lego keychain**7K/yr-6.5%0.1% conv. - **ravenclaw keychain**7K/yr-11.4%0.1% conv. - **dobby keychain**6K/yr-24.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/harry-potter-keychains/search-terms)
## **Top harry potter keychains products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$10K45%$15K60%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★531 rev](https://www.amazon.com/dp/B07J2LFL5R) [2**The Noble Collection Hogwarts Crest Key Chain**The Noble Collection**$10.29**4.8★458 rev](https://www.amazon.com/dp/B00XA8PATK) [3**Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored**Harry Potter**$8.87**4.7★549 rev](https://www.amazon.com/dp/B01C4UMS30) [4**The Noble Collection Hufflepuff Crest Key Chain**The Noble Collection**$12.13**4.8★1,581 rev](https://www.amazon.com/dp/B00XA85UX6) [5**Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor**Funko**$14.90**4.9★1,936 rev](https://www.amazon.com/dp/B083YXTYKL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor**Funko**$14.90**1,936 rev6y ago](https://www.amazon.com/dp/B083YXTYKL) [**Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More**Ata-Boy**$8.82**27 rev7y ago](https://www.amazon.com/dp/B07N16DHXZ) [**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**531 rev7y ago](https://www.amazon.com/dp/B07J2LFL5R) [**The Noble Collection Harry Potter Chocolate Frog Key Chain**The Noble Collection**$12.24**1,699 rev7y ago](https://www.amazon.com/dp/B07J2FN1HF) [**Monogram International Harry Potter Pewter Key Ring: Golden Snitch**Monogram**$11.27**4,667 rev9y ago](https://www.amazon.com/dp/B01J87CRBU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★**▲ 17%**](https://www.amazon.com/dp/B07J2LFL5R) [**Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More**Ata-Boy**$8.82**4.5★**▲ 14%**](https://www.amazon.com/dp/B07N16DHXZ) [**The Noble Collection Hufflepuff Crest Key Chain**The Noble Collection**$12.13**4.8★**▲ 13%**](https://www.amazon.com/dp/B00XA85UX6) [**Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored**Harry Potter**$8.87**4.7★**— 9%**](https://www.amazon.com/dp/B01C4UMS30) [**The Noble Collection Hogwarts Crest Key Chain**The Noble Collection**$10.29**4.8★**— 5%**](https://www.amazon.com/dp/B00XA8PATK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about harry potter keychains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**14%
*“Charming and fun”*
**Advertised Vs Actual Product**14%
*“definitely looks like it will work”*
**Quality-Overall**13%
*“Great quality”*
**Design-Overall**10%
*“Super cute design”*
**Size-Overall**9%
*“Great size”*
**Gifting Purpose**7%
*“Great gift”*
**Durability**6%
*“Still holding up great”*
**Value For Money**6%
*“Its cute and its a good value”*
**Weight Light**5%
*“The keychain is lightweight”*
**Portability**3%
*“It was easy to attach and carry, and it stayed in place without any issues”*
### **What buyers complain about **
**Durability**67%
*“Broke in 2 days”*
**Functionality-Overall**17%
*“not functional”*
### **Top return reasons **
**Size-Overall**33%
**Durability**15%
**Weight Heavy**13%
**Defective Material/Parts**9%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Color**4%
**Connectivity-Overall**4%
**Sharpness**4%
**Strength**2%
## **Common harry potter keychains questions**
- **Is harry potter keychains profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 8 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (24/100).
- **How competitive is the harry potter keychains niche?**
- 5 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in harry potter keychains?**
- Top complaints mined from reviews: Durability, Functionality-Overall. The return rate is 1.0%.
- **When does demand for harry potter keychains peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the harry potter keychains niche?**
- Listings span $8.82–$14.90; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.
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