---
title: "Hanro — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hanro"
last_updated: "2026-08-12T21:01:01.615Z"
locale: en
meta:
description: "Amazon product research for hanro: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hanro: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hanro — $4K/mo Amazon US Product Research (2026)"
---
# **Hanro**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 45Conversion 14Competition 96Returns 38Price range 31Avg price 82Brand share 34Review moat 34Quality gap 68
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****$82.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,149.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$12.90–$282.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$47K**
$47K/yr · 51K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is hanro profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hanro is a $47K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanro market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$62K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#4,188**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **54%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**85%**
Top 20: 97%
**Top-5 click share**
**17%**
Top 20: 39%
**Open market**
**13%**
- HANRO64% - BAMBOO COOL8% - Molasus5% - GYS4% - Natori3% - Eileen West3% - Open — no brand owns it (27 brands, 13%)
## **hanro demand & seasonality**
Weekly Amazon search volume, last 14 weeks — +16.1% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hanro/trend)
## **Top hanro search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hanro**21K/yr+18.5%0.1% conv. - **hanro underwear women**13K/yr+14.1%1.1% conv. - **hanro nightgowns for women**14K/yr+5.5%0.6% conv. - **hanro underwear**3K/yr+60.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hanro/search-terms)
## **Top hanro products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9444%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HANRO Womens Full Brief Black Large**HANRO**$54.58**4.5★163 rev](https://www.amazon.com/dp/B007H63T94) [2**HANRO Womens Full Brief Skin Medium**HANRO**$54.59**4.5★163 rev](https://www.amazon.com/dp/B007H63U9I) [3**HANRO Womens Sleep And Lounge Short Sleeve Nightgown Flowing Paint Medium**HANRO**$135.25**0.0★0 rev](https://www.amazon.com/dp/B0FRVGMPLL) [4**BAMBOO COOL Womens Underwear High Waisted Brief Ladies Seamless Panties Moisture Wicking Stretchy Full Coverage**BAMBOO COOL**$33.12**4.4★1,416 rev](https://www.amazon.com/dp/B0D6VSPLZ3) [5**HANRO Womens Hi Cut Full Brief Skin Medium**HANRO**$54.66**4.1★67 rev](https://www.amazon.com/dp/B007HKM45K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HANRO Womens Sleep And Lounge Short Sleeve Nightgown Flowing Paint Medium**HANRO**$135.25**0 rev9mo ago](https://www.amazon.com/dp/B0FRVGMPLL) [**HANRO Womens Juliet Chemise Light Sangria Large**HANRO**$199.73**92 rev9mo ago](https://www.amazon.com/dp/B0FRW3F1QS) [**HANRO Womens Juliet Babydoll Slate Blue Small**HANRO**$132.85**10 rev1y ago](https://www.amazon.com/dp/B0FH7NRC68) [**HANRO Womens Juliet Babydoll Slate Blue Medium**HANRO**$161.01**10 rev1y ago](https://www.amazon.com/dp/B0FH7MRK3Q) [**Eileen West Sleepwear & Loungewear - Jersey Knit Collection - 100% Cotton Sleeveless Lightweight Short House Dress Chemise Breathable Nightgowns for Women Pink M**Eileen West**$61.70**26 rev1y ago](https://www.amazon.com/dp/B0F4Y1TZSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HANRO Womens Sleep And Lounge Short Sleeve Nightgown Flowing Paint Medium**HANRO**$135.25**0.0★**▲ 52%**](https://www.amazon.com/dp/B0FRVGMPLL) [**HANRO Womens Juliet Babydoll Slate Blue Small**HANRO**$132.85**4.2★**▲ 52%**](https://www.amazon.com/dp/B0FH7NRC68) [**HANRO Womens Juliet Chemise Light Sangria Large**HANRO**$199.73**4.5★**▲ 51%**](https://www.amazon.com/dp/B0FRW3F1QS) [**Womens Underwear Bamboo Bikini Panties Moisture-Wicking Hipter Seamless Stretchy Briefs Breathable Underwear 6-pack**BAMBOO COOL**$36.23**4.4★**▲ 49%**](https://www.amazon.com/dp/B0DBQB2MM1) [**Eileen West Sleepwear & Loungewear - Jersey Knit Collection - 100% Cotton Sleeveless Lightweight Short House Dress Chemise Breathable Nightgowns for Women Pink M**Eileen West**$61.70**4.6★**▲ 46%**](https://www.amazon.com/dp/B0F4Y1TZSL)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hanro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**30%
*“was very comfortable to use”*
**Size-Overall**16%
*“The fit is so comfortable”*
**Soft Feel**10%
*“Comfortable and soft”*
**Material Quality**5%
*“Great Material”*
**Quality-Overall**4%
*“Best quality & fit❣️❣️ Excellent~ Comfortable; mostly COTTON & some Spandex”*
**Value For Money**3%
*“Good Price”*
**Color**3%
*“The colors were beautiful”*
**Breathability**3%
*“Comfy & breathable”*
**Stretchability/Expandability/Elasticity**2%
*“Comfortable stretch”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**15%
*“Runs too small”*
**Thickness**7%
*“Fabric too thick”*
**Quality-Overall**6%
*“You can find lower quality for the same price”*
**Durability**6%
*“Fell apart”*
**Material Quality**6%
*“The material were not good”*
**Comfort-Overall**4%
*“Not comfortable”*
**Stitch/Finish/Polish**3%
*“they're coming apart at the seams”*
**Value For Money**2%
*“Also not a great value”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Stretchability/Expandability/Elasticity**2%
*“No elastic in waist band”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**11%
**Waist Fit**8%
**Thigh Fit**4%
**Advertised Vs Actual Product**4%
**Thin**4%
**Color**2%
**Length**2%
**Waist High**2%
**Shape/Style**2%
## **Common hanro questions**
- **Is hanro profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 155 tracked products. 2 of 39 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hanro niche?**
- 33 brands and 69 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in hanro?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.
- **What does it cost to enter the hanro niche?**
- Listings span $12.90–$282.75; the average listing price is $82.11 (sweet spot $15–$100). The average incumbent carries 3,150 reviews — the moat a new listing must climb.
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