---
title: "Hanes Sweatshirt — $22K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/hanes-sweatshirt"
last_updated: "2026-08-12T21:45:43.651Z"
locale: en
meta:
description: "Amazon product research for hanes sweatshirt: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hanes sweatshirt: $22K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hanes Sweatshirt — $22K/mo Amazon US Product Research (2026)"
---
# **Hanes Sweatshirt**
**Skip it**
Soft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 0Conversion 10Competition 84Returns 29Price range 83Avg price 63Brand share 13Review moat 4Quality gap 33
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$8.57–$51.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.61**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$259K**
$259K/yr · 2.5M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****41,852.39**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-63.8%**
90-day search growth — must beat 0% to launch
## **Is hanes sweatshirt profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hanes sweatshirt is a $259K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanes sweatshirt market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$340K–$408K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **141 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**12 **—flat
**Sellers**
**75**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 57%
**Open market**
**4%**
- Amazon Essentials39% - Gildan26% - Fruit of the Loom17% - Hanes12% - Russell Athletic2% - Carhartt1% - Open — no brand owns it (6 brands, 4%)
## **hanes sweatshirt demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.8% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/hanes-sweatshirt/trend)
## **Top hanes sweatshirt search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **gildan sweatshirt**428K/yr-65.8%0.7% conv. - **hanes sweatshirt**320K/yr-64.6%0.4% conv. - **mens crewneck sweatshirt**79K/yr+9.4%0.2% conv. - **crewneck sweatshirt men**197K/yr-63.2%0.2% conv. - **gildan crewneck sweatshirt**120K/yr-58.0%0.9% conv. - **black crewneck sweatshirt**139K/yr-69.3%1.4% conv. - **sweat shirts mens adult**137K/yr-65.2%0.5% conv. - **crew neck sweatshirt for mens**151K/yr-72.7%0.3% conv. - **hanes crewneck sweatshirt**89K/yr-57.7%0.3% conv. - **grey crewneck sweatshirt**52K/yr-42.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/hanes-sweatshirt/search-terms)
## **Top hanes sweatshirt products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$23K12%$31K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large**Amazon Essentials**$11.51**4.5★41,629 rev](https://www.amazon.com/dp/B075JTW8FX) [2**UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Large - Black**Gildan**$11.25**4.6★3,397 rev](https://www.amazon.com/dp/B01M1OKRTK) [3**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black Large**Amazon Essentials**$11.43**4.5★41,629 rev](https://www.amazon.com/dp/B075JV36VN) [4**Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large**Amazon Essentials**$15.36**4.5★966 rev](https://www.amazon.com/dp/B0BJDC9WVF) [5**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Black Large**Fruit of the Loom**$9.41**4.6★31,457 rev](https://www.amazon.com/dp/B08YS526MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large**Amazon Essentials**$15.36**966 rev3y ago](https://www.amazon.com/dp/B0BJDC9WVF) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Large**Amazon Essentials**$11.45**41,629 rev4y ago](https://www.amazon.com/dp/B08X2B22DJ) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium**Amazon Essentials**$11.15**41,629 rev4y ago](https://www.amazon.com/dp/B08X2D5S58) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Toffee Brown Medium**Amazon Essentials**$12.06**41,629 rev4y ago](https://www.amazon.com/dp/B08X2FX8WJ) [**Fruit of the Loom Mens Eversoft Fleece Crewneck & Quarter Zip Moisture Wicking & Breathable Sizes S-4X Sweatshirt-Khaki Heather Small**Fruit of the Loom**$9.81**31,457 rev5y ago](https://www.amazon.com/dp/B08Z4H62D9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large**Amazon Essentials**$15.36**4.5★**▲ 251%**](https://www.amazon.com/dp/B0BJDC9WVF) [**Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Black X-Large**Amazon Essentials**$11.19**4.4★**▲ 205%**](https://www.amazon.com/dp/B08J96N4Q6) [**Fruit of the Loom Mens Eversoft Fleece Crewneck & Quarter Zip Moisture Wicking & Breathable Sizes S-4X Sweatshirt-Khaki Heather 4X-Large**Fruit of the Loom**$12.15**4.6★**▲ 198%**](https://www.amazon.com/dp/B08Z4D9WP3) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large**Amazon Essentials**$11.51**4.5★**▲ 162%**](https://www.amazon.com/dp/B075JTW8FX) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black Large**Amazon Essentials**$11.43**4.5★**▲ 161%**](https://www.amazon.com/dp/B075JV36VN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hanes sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“not too tight”*
**Quality-Overall**12%
*“I also appreciate the build quality”*
**Comfort-Overall**11%
*“Comfy and warm”*
**Value For Money**9%
*“Great deal”*
**Warmth**6%
*“Its warm enough for cool mornings”*
**Soft Feel**6%
*“Feels soft”*
**Weight Light**3%
*“Nice soft crewneck that is lightweight”*
**Color**3%
*“This is true to size and color”*
**Material Quality**3%
*“The material is very soft”*
**Advertised Vs Actual Product**3%
*“the appearance is just like the picture”*
### **What buyers complain about **
**Size-Overall**25%
*“Fits small”*
**Quality-Overall**9%
*“Poor quality”*
**Thickness**5%
*“the current version seems to be a little thinner than before”*
**Pockets/Compartments**5%
*“Terrible pockets Do not buy”*
**Thin**4%
*“Super thin”*
**Material Quality**4%
*“less material”*
**Sleeve Fit**3%
*“Basic long sleeve”*
**Pilling/Linting**2%
*“it produces an enormous amount of lint”*
**Shrinkage Resistance**2%
*“It DOES shrink a bit if washed”*
**Stretchability/Expandability/Elasticity**2%
*“No stretch at all”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**4%
**Chest Fit**4%
**Sleeve Fit**4%
**Color**3%
**Thin**3%
**Waist Fit**3%
**Length**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
## **Common hanes sweatshirt questions**
- **Is hanes sweatshirt profitable to sell on Amazon United States?**
- The niche generates $259K/yr across 75 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the hanes sweatshirt niche?**
- 12 brands and 75 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in hanes sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.7%.
- **When does demand for hanes sweatshirt peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 12.2× the quietest.
- **What does it cost to enter the hanes sweatshirt niche?**
- Listings span $8.57–$51.75; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 41,852 reviews — the moat a new listing must climb.
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