---
title: "Handmade Necklaces — $83K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/handmade-necklaces"
last_updated: "2026-08-12T23:25:51.011Z"
locale: en
meta:
description: "Amazon product research for handmade necklaces: $83K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for handmade necklaces: $83K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Handmade Necklaces — $83K/mo Amazon US Product Research"
---
# **Handmade Necklaces**
**Skip it**
Soft demand (-6.6% this quarter) — this niche doesn't clear our bar today.
Market size 78Growth 22Conversion 22Competition 24Returns 65Price range 88Avg price 88Brand share 39Review moat 37Quality gap 42
**Avg price**
**Great****$20.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.77–$76.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$995K**
$995K/yr · 2.8M searches
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,813**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
## **Is handmade necklaces profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, handmade necklaces is a $995K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **handmade necklaces market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$800K–$1.0M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,092**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **179 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**14%**
- PAVOI33% - Poxtex26% - Besteel11% - Tewiky7% - ÌF ME5% - Kendra Scott4% - Open — no brand owns it (8 brands, 14%)
## **handmade necklaces demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/handmade-necklaces/trend)
## **Top handmade necklaces search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **cross necklace**2.0M/yr-7.4%0.8% conv. - **silver pendant**109K/yr-0.7%0.0% conv. - **cross necklaces**119K/yr-17.0%0.3% conv. - **cross jewelry**76K/yr-7.7%0.3% conv. - **necklace cross**71K/yr+5.8%0.7% conv. - **letter a necklace**66K/yr+0.9%0.0% conv. - **heart pendant necklace**64K/yr-32.8%0.0% conv. - **initial necklace gold**47K/yr+11.9%0.0% conv. - **gold letter necklace**40K/yr-10.6%0.0% conv. - **pendent**24K/yr-2.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/handmade-necklaces/search-terms)
## **Top handmade necklaces products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$100K20%$199K30%$299K40%$398K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.74**4.4★6,794 rev](https://www.amazon.com/dp/B07QTJ1WWL) [2**Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts**Poxtex**$10.41**4.5★2,194 rev](https://www.amazon.com/dp/B0CMQDV645) [3**Besteel 925 Sterling Silver Cross Necklace Beveled Edge for Men Women 5mm Stainless Steel Cut Durable Cuban Link Curb Chain Crucifix Pendant Necklace Jewelry 22 Inches**Besteel**$32.42**4.6★1,987 rev](https://www.amazon.com/dp/B0B2VTYGB5) [4**Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry**Tewiky**$9.30**4.8★424 rev](https://www.amazon.com/dp/B0FGCJPGGN) [5**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.74**4.3★5,565 rev](https://www.amazon.com/dp/B07QV14NXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4PCS Layered Gold Cross Necklaces for Women Trendy Bohemian Bead Pearl Y Long Pendant Necklace Set Vintage Rosary Necklace Stack Adjustable Length**ÌF ME**$9.66**1,799 rev11mo ago](https://www.amazon.com/dp/B0FMKGC7HN) [**Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry**Tewiky**$9.30**424 rev1y ago](https://www.amazon.com/dp/B0FGCJPGGN) [**Turandoss 14K Gold Plated Cross Necklaces for Women Jewelry Gifts Trendy**Turandoss**$8.77**555 rev1y ago](https://www.amazon.com/dp/B0F93FBQCX) [**MUSECLOUD 925 Sterling Silver Cross Necklace Men - Oxidized Hammered Cross Pendant with Stainless Steel Box Chain Unique Crucifix Necklaces Jewelry Trendy Thanksgiving Easter Gifts for Mens Women 18-26 Inch**MUSECLOUD**$34.28**358 rev1y ago](https://www.amazon.com/dp/B0DYYPB8RN) [**LuckFairy 14K Gold Plated Cross Necklace for Women Dainty Cross Necklace 14K Gold Plated CZ Pendant Necklaces Simple Charm Cute Necklaces for Women Trendy Jewelry Gifts Summer Jewelry Women Gifts**LuckFairy**$9.23**1,006 rev1y ago](https://www.amazon.com/dp/B0DDHC3M9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Besteel 925 Sterling Silver Cross Necklace Beveled Edge for Men Women 5mm Stainless Steel Cut Durable Cuban Link Curb Chain Crucifix Pendant Necklace Jewelry 22 Inches**Besteel**$32.42**4.6★**▲ 115%**](https://www.amazon.com/dp/B0B2VTYGB5) [**4PCS Layered Gold Cross Necklaces for Women Trendy Bohemian Bead Pearl Y Long Pendant Necklace Set Vintage Rosary Necklace Stack Adjustable Length**ÌF ME**$9.66**3.7★**▲ 106%**](https://www.amazon.com/dp/B0FMKGC7HN) [**FUTPLOR Stainless Steel Cross Necklace Silver/Black/Gold Cross Pendant Necklaces for Men Women Religious Cross Jewelry Christian Faith Gifts for Prayer Simple Style Jewelry Gift 24 Inches Box Chain (Medium Silver Cross)**FUTPLOR**$18.02**4.5★**▲ 101%**](https://www.amazon.com/dp/B0DCSFW6DR) [**Kendra Scott Crystal Letter A Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women**Kendra Scott**$48.59**4.8★**▲ 72%**](https://www.amazon.com/dp/B0C8FWZMLN) [**MUSECLOUD 925 Sterling Silver Cross Necklace Men - Oxidized Hammered Cross Pendant with Stainless Steel Box Chain Unique Crucifix Necklaces Jewelry Trendy Thanksgiving Easter Gifts for Mens Women 18-26 Inch**MUSECLOUD**$34.28**4.5★**▲ 54%**](https://www.amazon.com/dp/B0DYYPB8RN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about handmade necklaces**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent quality”*
**Value For Money**12%
*“is affordable”*
**Chain/Key Quality**10%
*“the chain seems very durable”*
**Color**9%
*“color is pretty”*
**Size-Overall**7%
*“Beautiful fit”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Gifting Purpose**6%
*“Birthday present”*
**Durability**4%
*“is still in good condition”*
**Brightness/Shine/Glow**3%
*“Love the sparkle”*
**Design-Overall**3%
*“This necklace has a beautiful and elegant design”*
### **What buyers complain about **
**Size-Overall**17%
*“The cross is a lot smaller than I thought it would be”*
**Quality-Overall**13%
*“Not well made obviously”*
**Chain/Key Quality**12%
*“Cheap chain”*
**Durability**12%
*“Falls apart”*
**Color**11%
*“it started to lose color”*
**Allergies**4%
*“when I wore it I instantly got a rash around my neck”*
**Metal Authenticity**3%
*“gold also comes off”*
**Advertised Vs Actual Product**3%
*“Misleading pictures”*
**Precious Gemstone**3%
*“a diamond already fell out”*
**Value For Money**2%
*“Not worth the money”*
### **Top return reasons **
**Size-Overall**37%
**Chain/Key Quality**14%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Metal Authenticity**6%
**Color**6%
**Defective Material/Parts**2%
**Neck Fit**2%
**Durability**2%
**Shape/Style**2%
## **Common handmade necklaces questions**
- **Is handmade necklaces profitable to sell on Amazon United States?**
- The niche generates $995K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the handmade necklaces niche?**
- 14 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in handmade necklaces?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chain/Key Quality. The return rate is 2.4%.
- **When does demand for handmade necklaces peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the handmade necklaces niche?**
- Listings span $8.77–$76.09; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 2,813 reviews — the moat a new listing must climb.
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