---
title: "Halloween Pins — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/halloween-pins"
last_updated: "2026-08-13T01:45:31.126Z"
locale: en
meta:
description: "Amazon product research for halloween pins: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for halloween pins: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Halloween Pins — $3K/mo Amazon US Product Research (2026)"
---
# **Halloween Pins**
**Worth a look**
Shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 96Conversion 25Competition 74Returns 86Price range 76Avg price 49Brand share 76Review moat 94Quality gap 21
**Growth**
**Incredible****+159.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****128.64**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.81–$48.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.92**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$36K**
$36K/yr · 151K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
## **Is halloween pins profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, halloween pins is a $36K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween pins market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#20,683**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **175 days**
## **Competition: brands, sellers & click share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**34%**
- SANNIX25% - DTOFOOT11% - SKYFENGCN9% - Beamandi8% - Sasylvia7% - THE ARTISAN'S WHISPER7%
## **halloween pins demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +159.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 29.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-pins/trend)
## **Top halloween pins search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **halloween pins**69K/yr+204.2%1.3% conv. - **halloween enamel pins**15K/yr+161.1%0.8% conv. - **halloween pin**20K/yr+104.6%0.4% conv. - **halloween brooch**24K/yr+90.8%0.0% conv. - **halloween pins bulk**6K/yr+264.0%2.8% conv. - **disney halloween pins**5K/yr+210.3%0.3% conv. - **halloween pins and brooches**5K/yr+137.8%0.6% conv. - **halloween lapel pins**4K/yr+12.0%0.0% conv. - **halloween brooch pins**4K/yr+11.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-pins/search-terms)
## **Top halloween pins products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SANNIX 60Pcs Halloween Pins Halloween Enamel Lapel Pins Assorted Pumpkin Ghost Bat Spider Skeleton Brooch Pins for Clothes Bags Hats Accessories 30 Styles**SANNIX**$15.01**4.6★816 rev](https://www.amazon.com/dp/B0D97QV23V) [2**DTOFOOT 36Pcs Halloween Pins Acrylic Spooky Brooch Pin for Halloween Decor**DTOFOOT**$9.51**4.5★180 rev](https://www.amazon.com/dp/B0FHTQV6Y2) [3**Horror Movie Characters Enamel Pins for Women Men Accessories**Beamandi**$10.70**4.6★168 rev](https://www.amazon.com/dp/B0CFHDWPJS) [4**SANNIX 110Pcs Halloween Enamel Pins Skull Pumpkin Ghost Spooky Brooch**SANNIX**$24.22**4.4★63 rev](https://www.amazon.com/dp/B0FG2NY61G) [5**Vintage Retro Pumpkin Trash Bag Enamel Pin - Fun Series**SKYFENGCN**$6.85**4.8★9 rev](https://www.amazon.com/dp/B0DZHFT7CB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liliaafar 36 Pieces Halloween Enamel Pins Set Grow in the Dark Halloween Lapel Pins Bulk for Backpacks Clothing Hat Bag Gifts (Pumpkin Cake)**Liliaafar**$16.71**46 rev2mo ago](https://www.amazon.com/dp/B0GZVPMPWW) [**Halloween Brooch Pins Ghost Pumpkin Witch Enamel Brooches Holiday Party Gift for Women-16**COLORFUL BLING**$7.10**78 rev10mo ago](https://www.amazon.com/dp/B0FP2CPYQC) [**ROSTIVO Black Cat Do It! Pin Magical Potion Bottle Design with Cute Cat Character Ideal for Halloween & Fun Collectibles**ROSTIVO**$5.96**20 rev11mo ago](https://www.amazon.com/dp/B0FMNLG9Z1) [**DTOFOOT 36Pcs Halloween Pins Acrylic Spooky Brooch Pin for Halloween Decor**DTOFOOT**$9.51**180 rev1y ago](https://www.amazon.com/dp/B0FHTQV6Y2) [**SANNIX 15Pcs Halloween Pins Skull Pumpkin Bat Ghost Spooky Brooch Pins**SANNIX**$7.97**314 rev1y ago](https://www.amazon.com/dp/B0FH4Z73W2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Retro 90s TV Show Horror Enamel Pin Gothic Horror Badge Booch Spooky Quote Pin Badge Nostalgia Horror Lapel Brooch Creepy Gift For Horror Fan Retro Lovers Halloween Party Dark Aesthetic Decorative Jewelry Accessories**THE ARTISAN'S WHISPER**$4.83**5.0★**▲ 835%**](https://www.amazon.com/dp/B0F7HMLVBX) [**Liliaafar 36 Pieces Halloween Enamel Pins Set Grow in the Dark Halloween Lapel Pins Bulk for Backpacks Clothing Hat Bag Gifts (Pumpkin Cake)**Liliaafar**$16.71**4.7★**▲ 814%**](https://www.amazon.com/dp/B0GZVPMPWW) [**ROSTIVO Black Cat Do It! Pin Magical Potion Bottle Design with Cute Cat Character Ideal for Halloween & Fun Collectibles**ROSTIVO**$5.96**4.4★**▲ 669%**](https://www.amazon.com/dp/B0FMNLG9Z1) [**Cat Lover Enamel Pins Ghost And Black Kitten Brooch Badge Gift For Crazy Cat Mom Lady Halloween Spooky Boo Lapel Badge Feline Theme Brooches Meow Lover Decorative Pin Jewelry Accessories For Bag Jacket Hat**THE ARTISAN'S WHISPER**$5.10**5.0★**▲ 283%**](https://www.amazon.com/dp/B0F846GSK3) [**Vintage Retro Pumpkin Trash Bag Enamel Pin - Fun Series**SKYFENGCN**$6.85**4.8★**▲ 202%**](https://www.amazon.com/dp/B0DZHFT7CB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about halloween pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“It's well-made”*
**Value For Money**12%
*“I feel the pricing was fair”*
**Size-Overall**10%
*“it fits great”*
**Advertised Vs Actual Product**9%
*“Exactly what I ordered”*
**Design-Overall**4%
*“The TV shape with the candle design is done really well”*
**Shape/Style**4%
*“Hat style”*
**Ease Of Use**3%
*“Easy to use”*
**Embellishment/Embroidery Quality**3%
*“Cute Enamel Pins”*
**Gifting Purpose**3%
*“Gift”*
**Brightness/Shine/Glow**3%
*“Adorable pin that glows”*
### **What buyers complain about **
**Size-Overall**54%
*“very few are much bigger than a US quarter”*
**Quality-Overall**9%
*“So those two are getting trashed”*
**Color**5%
*“not white color”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**26%
**Value For Money**9%
**Defective Material/Parts**7%
**Material Quality**6%
**Quality-Overall**6%
**Metal Authenticity**3%
**Scratch Resistance**2%
**Durability**2%
**Design-Overall**2%
## **Common halloween pins questions**
- **Is halloween pins profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +159.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the halloween pins niche?**
- 27 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in halloween pins?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.5%.
- **When does demand for halloween pins peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 29.8× the quietest.
- **What does it cost to enter the halloween pins niche?**
- Listings span $4.81–$48.85; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.
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