---
title: "Halloween Necklace — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/halloween-necklace"
last_updated: "2026-08-12T22:35:04.954Z"
locale: en
meta:
description: "Amazon product research for halloween necklace: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for halloween necklace: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Halloween Necklace — $2K/mo Amazon US Product Research"
---
# **Halloween Necklace**
**Worth a look**
Shows demand growing +121.3% this quarter, but a small market ($28K/yr) keeps it on the watch list.
Market size 7Growth 95Conversion 11Competition 62Returns 30Price range 80Avg price 67Brand share 86Review moat 84Quality gap 65
**Growth**
**Incredible****+121.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****311.97**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$4.00–$63.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 219K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is halloween necklace profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, halloween necklace is a $28K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween necklace market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#9,416**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **171 days**
## **Competition: brands, sellers & click share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**35 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**49%**
Top 20: 85%
**Top-5 click share**
**48%**
Top 20: 83%
**Open market**
**46%**
- XOCARTIGE16% - Kicomvi13% - Spooktacular Creations9% - MINGRI6% - Kendra Scott5% - Faccubee5%
## **halloween necklace demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +121.3% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 88.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-necklace/trend)
## **Top halloween necklace search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **halloween necklace**94K/yr+155.2%0.1% conv. - **halloween necklace for women**59K/yr+259.9%0.1% conv. - **spooky jewelry**7K/yr+61.5%0.3% conv. - **halloween necklaces**23K/yr+129.8%0.4% conv. - **halloween jewelry set**10K/yr+77.3%0.0% conv. - **spooky jewelry for women**5K/yr-18.4%0.0% conv. - **halloween costume jewelry**7K/yr+30.5%0.0% conv. - **halloween necklaces for women**5K/yr+46.7%0.7% conv. - **halloween jewelry sets for women**9K/yr-53.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-necklace/search-terms)
## **Top halloween necklace products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XOCARTIGE Halloween Necklace for Women Ghost Skull Skeleton Pendant Necklaces Costume Dress Up Long Necklace Holiday Gifts (Gold)**XOCARTIGE**$9.71**4.2★79 rev](https://www.amazon.com/dp/B08GPMLG9Y) [2**Kicomvi Evil Heart Bat Wing Necklaces Halloween Punk Demon Dragon Wing Love Heart Blue Evil Eye Pendant Necklace Couple Family Friendship Necklace Jewelry-black**Kicomvi**$4.00**4.1★143 rev](https://www.amazon.com/dp/B09J3N5C14) [3**Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors**Spooktacular Creations**$9.76**4.7★693 rev](https://www.amazon.com/dp/B0C9HS5GKQ) [4**MINGRI Mystery Jewelry Jar Gothic Jewelry Box for Women Spooky Season Accessories Gift Set(30PCS Gothic Witch Punk Necklace Earrings Rings Bracelets/Bangles) Unique Birthday & Party Favor for Her**MINGRI**$29.77**4.0★257 rev](https://www.amazon.com/dp/B0FJR4NDGX) [5**Kendra Scott Halloween Strand Necklace 14K Gold-Plated Brass Fashion Jewelry for Women Multi Mix**Kendra Scott**$63.55**5.0★5 rev](https://www.amazon.com/dp/B0F9MLRCX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LINSIRON 240PCS 4th of July Accessories 33 Red Silver Blue Beads Bulk Patriotic Beads Necklaces 4th of July Necklace for Patriotic Day Memorial Day Independence Day Decor Parades Party Supplies**LINSIRON**$29.98**69 rev4mo ago](https://www.amazon.com/dp/B0GS91BPCM) [**SMUOBT Gothic Mystery Box for Women - 40-45 Piece Goth Lolita Jewelry Set Earrings Necklace Bracelet Punk Witchy Accessories Gift Collection Surprise Blind Box**SMUOBT**$30.10**425 rev10mo ago](https://www.amazon.com/dp/B0FPQQ11K3) [**BSL juicy Halloween Pumpkin Bucket Pendant Necklace - Adjustable 60+8cm Chain Enamel Charm Jewelry for Women Trick or Treat Gift Idea Gold-Tone Fashion Statement Accessory**BSL juicy**$38.75**5 rev11mo ago](https://www.amazon.com/dp/B0FMRB4S3M) [**Halloween Accessories Earrings for Women Jewelry Gifts Halloween Custumes Ghost Pumpkin Studs Huggie Hoop Jacket Earrings Orange Black Spooky Cute Fun Holiday Gifts**Poxtex**$6.31**46 rev11mo ago](https://www.amazon.com/dp/B0FLJNDMZN) [**MINGRI Mystery Jewelry Jar Gothic Jewelry Box for Women Spooky Season Accessories Gift Set(30PCS Gothic Witch Punk Necklace Earrings Rings Bracelets/Bangles) Unique Birthday & Party Favor for Her**MINGRI**$29.77**257 rev12mo ago](https://www.amazon.com/dp/B0FJR4NDGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LINSIRON 240PCS 4th of July Accessories 33 Red Silver Blue Beads Bulk Patriotic Beads Necklaces 4th of July Necklace for Patriotic Day Memorial Day Independence Day Decor Parades Party Supplies**LINSIRON**$29.98**4.4★**▲ 620%**](https://www.amazon.com/dp/B0GS91BPCM) [**Palotay 4Pcs Black Velvet Lace Choker Set for Women Adjustable Gothic Choker Collars Black Chocker Necklace for Women Jewelry 4Pcs A**Palotay**$5.70**3.7★**▲ 612%**](https://www.amazon.com/dp/B0DLGGXTZL) [**SMUOBT Gothic Mystery Box for Women - 40-45 Piece Goth Lolita Jewelry Set Earrings Necklace Bracelet Punk Witchy Accessories Gift Collection Surprise Blind Box**SMUOBT**$30.10**3.6★**▲ 456%**](https://www.amazon.com/dp/B0FPQQ11K3) [**MINGRI Mystery Jewelry Jar Gothic Jewelry Box for Women Spooky Season Accessories Gift Set(30PCS Gothic Witch Punk Necklace Earrings Rings Bracelets/Bangles) Unique Birthday & Party Favor for Her**MINGRI**$29.77**4.0★**▲ 436%**](https://www.amazon.com/dp/B0FJR4NDGX) [**Quelay 24 Pcs Halloween Bead Necklaces Beads Necklace for Adults Plastic Party Jewelry for Party Favors Supplies (Orange Purple Black)**Quelay**$16.32**4.7★**▲ 383%**](https://www.amazon.com/dp/B0D6FGPMH1)
**~~View all trending →~~**
## **What reviews say buyers love and hate about halloween necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great variety and very beautiful pieces”*
**Value For Money**19%
*“Good for price”*
**Size-Overall**10%
*“fit well”*
**Color**10%
*“Pretty”*
**Design-Overall**3%
*“Love the design”*
**Shape/Style**3%
*“fun to style”*
**Advertised Vs Actual Product**2%
*“Its exactly that however”*
**Weight Heavy**2%
*“Very heavy well made pirate medallion”*
**Brightness/Shine/Glow**2%
*“the fact that it is glow in the dark is amazing”*
**Adjustability/Rotatability/Reclining**2%
*“I love that they're adjustable”*
### **What buyers complain about **
**Quality-Overall**20%
*“Absolute garbage”*
**Size-Overall**15%
*“not long enough”*
**Durability**13%
*“not durable”*
**Advertised Vs Actual Product**11%
*“Does NOT look anything like the picture”*
**Chain/Key Quality**4%
*“chain broken”*
**Weight Heavy**3%
*“Only downside id say is its a bit heavy”*
**Value For Money**3%
*“Cheap”*
**Strength**3%
*“very flimsy”*
**Defective Material/Parts**2%
*“some was broken and missing pieces”*
**Color**2%
*“They are so small that it is hard to even tell what colors they are”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**12%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Neck Fit**5%
**Material Quality**4%
**Value For Money**3%
**Wrist Fit**2%
**Color**2%
**Chain/Key Quality**2%
## **Common halloween necklace questions**
- **Is halloween necklace profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 37 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +121.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the halloween necklace niche?**
- 35 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in halloween necklace?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.6%.
- **When does demand for halloween necklace peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 88.8× the quietest.
- **What does it cost to enter the halloween necklace niche?**
- Listings span $4.00–$63.55; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
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