---
title: "Halloween Costumes Woman 2023 — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/halloween-costumes-woman-2023"
last_updated: "2026-08-13T00:18:51.328Z"
locale: en
meta:
description: "Amazon product research for halloween costumes woman 2023: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for halloween costumes woman 2023: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Halloween Costumes Woman 2023 — Amazon US Product Research"
---
# **Halloween Costumes Woman 2023**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Market size 8Growth 66Conversion 1Competition 81Returns 31Price range 78Avg price 95Brand share 95Review moat 37Quality gap 58
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$24.14**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$4.60–$53.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+46.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,755.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$32K**
$32K/yr · 2.7M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is halloween costumes woman 2023 profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, halloween costumes woman 2023 is a $32K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween costumes woman 2023 market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#22,294**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **61%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **179 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**40%**
Top 20: 85%
**Top-5 click share**
**34%**
Top 20: 74%
**Open market**
**56%**
- SOLY HUX13% - Leg Avenue9% - Buauty7% - Avidlove6% - Lixinya5% - lmotpe5%
## **halloween costumes woman 2023 demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +46.3% search growth over the last 90 days.
500K300KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 182.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-costumes-woman-2023/trend)
## **Top halloween costumes woman 2023 search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **plus size halloween costumes for women**97K/yr+339.1%0.0% conv. - **plus size costume**304K/yr+33.5%0.0% conv. - **plus size costumes for women**772K/yr+18.9%0.0% conv. - **disfraz para mujer**126K/yr-8.5%0.0% conv. - **plus size costumes**188K/yr+63.1%0.1% conv. - **disfraz de mujer**92K/yr+10.1%0.0% conv. - **cute costumes for women**142K/yr-0.3%0.0% conv. - **costumes women**110K/yr-23.4%0.0% conv. - **womens plus size halloween costumes**79K/yr+329.8%0.0% conv. - **plus size womens halloween costumes**84K/yr+171.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-costumes-woman-2023/search-terms)
## **Top halloween costumes woman 2023 products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOLY HUX Womens Plus Size Cosplay Lingerie Set Nightgown Dress with Thongs Qipao Costume Outfits Black and Red 4X-Large Plus**SOLY HUX**$23.20**4.4★14 rev](https://www.amazon.com/dp/B0FZ9G7YKB) [2**Buauty 3 pcs black fishnet stockings for women fishnet tights plus size one size fit all**Buauty**$6.84**4.6★4,608 rev](https://www.amazon.com/dp/B09SGC3YZB) [3**Leg Avenue Womens Casual Jersey Halloween Shirt Dress Spiderweb 3X-4X**Leg Avenue**$24.75**4.5★1,080 rev](https://www.amazon.com/dp/B06ZYNB4BP) [4**Lixinya Ladys Pink Satin Jacket with Neck Scarf 1950s Costumes for Women**Lixinya**$21.83**4.6★520 rev](https://www.amazon.com/dp/B0C16WYB37) [5**Avidlove Womens Maid Costume Outfits Sexy Roleplay Lingerie Sleepwear Dress with Choker White Nurse XXL**Avidlove**$18.16**4.5★446 rev](https://www.amazon.com/dp/B0F3C633H8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOLY HUX Womens Plus Size Cosplay Lingerie Set Nightgown Dress with Thongs Qipao Costume Outfits Black and Red 4X-Large Plus**SOLY HUX**$23.20**14 rev7mo ago](https://www.amazon.com/dp/B0FZ9G7YKB) [**ROSE GAL Women Plus Size Gothic Steampunk Halloween Costume Dress Skull Mesh Lace Up Maxi Sleeveless Dress(Red/4X)**ROSE GAL**$39.79**4 rev8mo ago](https://www.amazon.com/dp/B0FY2GJT4X) [**Ramede 6 Pairs Halloween Fishnet Thigh High Stockings Lace Tights Patterned Goth Fishnet Legging Web Pantyhose for Women (XXL)**Ramede**$14.68**184 rev10mo ago](https://www.amazon.com/dp/B0FNWD9CR8) [**Mixxmix Plus Size Lingerie for Women Sexy Princess Lingerie Cosplay Costume Outfit with Bra and Panty Blue 2XL**Mixxmix**$19.51**115 rev1y ago](https://www.amazon.com/dp/B0FF9NH3LX) [**lmotpe 3XL 4XL Plus Size Black Fishnet Stockings For Women Sparkly Tights Rhinestone Fishnets Party Concert Stockings**lmotpe**$9.51**311 rev1y ago](https://www.amazon.com/dp/B0FB2LDNRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ramede 6 Pairs Halloween Fishnet Thigh High Stockings Lace Tights Patterned Goth Fishnet Legging Web Pantyhose for Women (XXL)**Ramede**$14.68**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FNWD9CR8) [**MakeMeChic Womens Plus Size Concert Outfits Fishnet Tops Black Rhinestone Mesh Short Sleeve Festival Tops Black Cold Shoulder X-Large Plus**MakeMeChic**$23.05**4.3★**▲ 140%**](https://www.amazon.com/dp/B0B5X2KGLV) [**ROSE GAL Women Plus Size Gothic Steampunk Halloween Costume Dress Skull Mesh Lace Up Maxi Sleeveless Dress(Red/4X)**ROSE GAL**$39.79**4.2★**▲ 138%**](https://www.amazon.com/dp/B0FY2GJT4X) [**Avidlove Plus Size Schoolgirl Lingerie for Women Sexy Lingerie Roleplaying Outfit with Tie Top and Mini Skirt (Blackplus size 18 Plus)**Avidlove**$15.77**4.4★**▲ 136%**](https://www.amazon.com/dp/B09N2LHZ24) [**Lixinya Ladys Pink Satin Jacket with Neck Scarf 1950s Costumes for Women**Lixinya**$21.83**4.6★**▲ 135%**](https://www.amazon.com/dp/B0C16WYB37)
**~~View all trending →~~**
## **What reviews say buyers love and hate about halloween costumes woman 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“the fit was just as expected”*
**Comfort-Overall**19%
*“Comfy and breathable”*
**Color**12%
*“The colors were beautiful”*
**Quality-Overall**6%
*“These were surprisingly well made”*
**Material Quality**5%
*“so comfortable material is great quality”*
**Soft Feel**3%
*“The fabric is soooo soft and comfortable and just hope it will wash well”*
**Durability**3%
*“Very Durable”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Stretchability/Expandability/Elasticity**3%
*“Good size and stretch”*
**Shape/Style**3%
*“She looks great”*
### **What buyers complain about **
**Size-Overall**31%
*“Too long”*
**Quality-Overall**8%
*“Pretty cheaply made”*
**Advertised Vs Actual Product**4%
*“Does not fit like in picture”*
**Durability**4%
*“Put a lot of rips”*
**Material Quality**3%
*“Cheap poor material”*
**Comfort-Overall**3%
*“Not comfortable”*
**Thickness**3%
*“Only thing it was to thick for me”*
**Stretchability/Expandability/Elasticity**2%
*“Stretchy”*
**Chest Fit**2%
*“the chest area was too big”*
**Length**2%
*“Not as Long as Shown”*
### **Top return reasons **
**Size-Overall**45%
**Length**9%
**Material Quality**7%
**Waist Fit**5%
**Advertised Vs Actual Product**4%
**Chest Fit**4%
**Thin**3%
**Quality-Overall**2%
**Color**2%
**Value For Money**2%
## **Common halloween costumes woman 2023 questions**
- **Is halloween costumes woman 2023 profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 46 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the halloween costumes woman 2023 niche?**
- 34 brands and 58 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in halloween costumes woman 2023?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- **When does demand for halloween costumes woman 2023 peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 182.2× the quietest.
- **What does it cost to enter the halloween costumes woman 2023 niche?**
- Listings span $4.60–$53.17; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 2,755 reviews — the moat a new listing must climb.
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