---
title: "Halloween Costumes for Men — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/halloween-costumes-for-men"
last_updated: "2026-08-12T22:37:09.345Z"
locale: en
meta:
description: "Amazon product research for halloween costumes for men: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for halloween costumes for men: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Halloween Costumes for Men — Amazon US Product Research"
---
# **Halloween Costumes for Men**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 15Conversion 5Competition 95Returns 37Price range 84Avg price 95Brand share 96Review moat 71Quality gap 45
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$27.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.87–$66.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$752K**
$752K/yr · 7.2M searches
**Review moat**
**Good****665.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is halloween costumes for men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, halloween costumes for men is a $752K/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween costumes for men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **$692K–$830K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,220**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **163 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**70 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**31%**
Top 20: 66%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**65%**
- Meland11% - Ruikajia7% - Mecceos5% - KOOY4% - LIMIROLER4% - Rubies4%
## **halloween costumes for men demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
3.0M2.0MSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 145.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-costumes-for-men/trend)
## **Top halloween costumes for men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **halloween costumes for girls**1.4M/yr+138.4%0.0% conv. - **girls costumes**464K/yr-32.0%0.3% conv. - **inflatable costumes for kids**365K/yr-36.9%0.6% conv. - **costumes for girls**490K/yr-61.3%0.2% conv. - **kids inflatable costume**261K/yr-38.8%1.3% conv. - **girls halloween costume**1.6M/yr+79.5%0.1% conv. - **inflatable costume kids**167K/yr-38.5%0.9% conv. - **blow up costumes for kids**182K/yr-28.5%0.6% conv. - **kids costumes for girls**169K/yr-37.8%0.3% conv. - **disfraz para nia**104K/yr-4.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/halloween-costumes-for-men/search-terms)
## **Top halloween costumes for men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$15K4%$30K6%$45K8%$60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 4 Years Pink**Ruikajia**$18.43**4.2★107 rev](https://www.amazon.com/dp/B0DQGQ1TJR) [2**LIMIROLER 18 Pcs Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls Birthday Christmas Party Gifts for Girls Aged 3-6 Years Old**LIMIROLER**$31.98**4.3★1,534 rev](https://www.amazon.com/dp/B0DF2V6NHW) [3**Fedio Princess Dress up for Girls Unicorn Light up Princess Cape Set Light up Princess Dress with Unicorn Toys for Girls 3-8 Halloween Pink**Fedio**$18.25**4.7★626 rev](https://www.amazon.com/dp/B0DBQH46SK) [4**Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)**Mecceos**$26.92**4.6★47 rev](https://www.amazon.com/dp/B0FGC244RJ) [5**Meland Princess Dresses for Girls - Light Up Princess Costume for Little Girls Halloween Costumes for Toddler Age 3-10 Birthday Gift for Girl (5-6 Years)**Meland**$31.39**4.6★1,249 rev](https://www.amazon.com/dp/B0CD7MSV7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jeowoqao Princess Costumes for Girls Princess Dress up Clothes for Girl 4-6 Princess Dresses Little Girl Dress up Pretend Role Play Christmas Birthday Gifts for Toddler Girl Aged 3-6**Jeowoqao**$30.53**208 rev10mo ago](https://www.amazon.com/dp/B0FNML2WT3) [**WonderBabe Girls Halloween Dresses Kids Short Sleeve Casual Cartoon Bats Ghosts Pumpkins Print Outfit Toddler School Clothes Size 6-7 Yellow**WonderBabe**$10.81**782 rev12mo ago](https://www.amazon.com/dp/B0FHD1TRBD) [**Toddler Baby Girl Hallween Dress Pumpkin Printed Long Sleeve Tulle Dresses Halloween Costumes Girls (Purple 5-6 Years)**Sasaerucure**$8.23**3 rev12mo ago](https://www.amazon.com/dp/B0F9YP3XDR) [**Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)**Mecceos**$26.92**47 rev1y ago](https://www.amazon.com/dp/B0FGC244RJ) [**SVNVIOZ Dog Inflatable Costume for Kids Blow Up Dog Halloween Cosplay Costumes Ride on Party Costume Suit for Girls Boys**SVNVIOZ**$16.73**36 rev1y ago](https://www.amazon.com/dp/B0FFZ3P39P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 4 Years Pink**Ruikajia**$18.43**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0DQGQ1TJR) [**Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)**Mecceos**$26.92**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FGC244RJ) [**Toddler Baby Girl Hallween Dress Pumpkin Printed Long Sleeve Tulle Dresses Halloween Costumes Girls (Purple 5-6 Years)**Sasaerucure**$8.23**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0F9YP3XDR) [**WonderBabe Girls Halloween Dresses Kids Short Sleeve Casual Cartoon Bats Ghosts Pumpkins Print Outfit Toddler School Clothes Size 6-7 Yellow**WonderBabe**$10.81**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FHD1TRBD) [**Kepblom Girls Shiny Metallic Mock Neck Unitard Long Sleeve Zipper Back One Piece Bodysuit Costume**Kepblom**$28.23**4.4★**▲ 1000%**](https://www.amazon.com/dp/B07MPF5491)
**~~View all trending →~~**
## **What reviews say buyers love and hate about halloween costumes for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“true to size”*
**Quality-Overall**15%
*“The dress and necklace seem to be a good quality”*
**Fun/Entertainment Experience**13%
*“Fun and Easy”*
**Gifting Purpose**10%
*“Cute gift”*
**Value For Money**9%
*“Well worth it”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As described”*
**Material Quality**3%
*“great material”*
**Comfort-Overall**3%
*“comfortable”*
**Color**3%
*“The colors were beautiful”*
### **What buyers complain about **
**Quality-Overall**20%
*“Bad quality”*
**Size-Overall**19%
*“Runs Large”*
**Durability**12%
*“come apart very easily”*
**Material Quality**6%
*“Very cheap, thin, itchy material”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Value For Money**3%
*“Overpriced”*
**Product Condition**2%
*“Not a new product”*
**Strap/String Quality**2%
*“the strings are just a visual detriment”*
**Stitch/Finish/Polish**2%
*“Seams coming undone”*
**Allergies**2%
*“my daughter complained that it was itchy”*
### **Top return reasons **
**Size-Overall**53%
**Quality-Overall**11%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Defective Material/Parts**4%
**Product Condition**3%
**Value For Money**3%
**Length**2%
**Gifting Purpose**1%
**Functionality-Overall**1%
## **Common halloween costumes for men questions**
- **Is halloween costumes for men profitable to sell on Amazon United States?**
- The niche generates $752K/yr across 111 tracked products. 10 of 34 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the halloween costumes for men niche?**
- 70 brands and 113 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in halloween costumes for men?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.
- **When does demand for halloween costumes for men peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 145.4× the quietest.
- **What does it cost to enter the halloween costumes for men niche?**
- Listings span $6.87–$66.48; the average listing price is $27.68 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.
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