---
title: "Guess — $58K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/guess"
last_updated: "2026-08-13T00:56:21.148Z"
locale: en
meta:
description: "Amazon product research for guess: $58K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for guess: $58K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Guess — $58K/mo Amazon US Product Research (2026)"
---
# **Guess**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 68Growth 24Conversion 2Competition 99Returns 27Price range 31Avg price 92Brand share 19Review moat 36Quality gap 35
**Competition**
**Incredible****6%**
top-5 click share — an open shelf
**Avg price**
**Great****$53.80**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$697K**
$697K/yr · 9.3M searches
**Review moat**
**Okay****2,881.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$11.67–$288.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is guess profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, guess is a $697K/yr Amazon United States market (9.3M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guess market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$673K–$807K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#2,013**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **41%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **141 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**92%**
Top 20: 98%
**Top-5 click share**
**6%**
Top 20: 19%
**Open market**
**29%**
- GUESS66% - Calvin Klein2% - ALDO1% - Stratuxx Kaze1% - Amazon Essentials1% - Nautica0%
## **guess demand & seasonality**
Weekly Amazon search volume, last 48 weeks — -1.1% search growth over the last 90 days.
350K250KSpike '25Black Friday '25Aug '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/guess/trend)
## **Top guess search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **guess**1.6M/yr-2.3%0.0% conv. - **guess bags for women**1.5M/yr-3.4%0.1% conv. - **sandalias guess para mujer**911K/yr-4.0%0.1% conv. - **guess sandals for women**521K/yr+28.8%0.1% conv. - **guess shoes for women**866K/yr-23.6%0.1% conv. - **guess sandals**291K/yr+86.0%0.1% conv. - **tenis guess para mujer**605K/yr-8.3%0.1% conv. - **zapatos guess para mujer**416K/yr-10.4%0.1% conv. - **sandalias guess**221K/yr+26.8%0.1% conv. - **guess bag**297K/yr-1.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/guess/search-terms)
## **Top guess products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7K2%$14K3%$21K4%$28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Melinda Logo Top Handle Flap**GUESS**$73.32**4.4★8 rev](https://www.amazon.com/dp/B0FTTHHPZT) [2**Guess Womens Peers Sandal Black Logo 001 8**GUESS**$35.78**4.8★15 rev](https://www.amazon.com/dp/B0D852L1HM) [3**GUESS Noelle Saffiano Shoulder Bag**GUESS**$73.65**4.7★314 rev](https://www.amazon.com/dp/B0FD7QVQ96) [4**Gemma Crossbody Camera**GUESS**$51.79**4.5★55 rev](https://www.amazon.com/dp/B0F11CKTCG) [5**Brooke Shoulder Bag**GUESS**$61.88**4.8★18 rev](https://www.amazon.com/dp/B0FTTHZG7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guess Womens Faxon Sandal Ivory 150 8**GUESS**$75.59**66 rev7mo ago](https://www.amazon.com/dp/B0G2ZVFDLY) [**Melinda Logo Top Handle Flap**GUESS**$73.32**8 rev9mo ago](https://www.amazon.com/dp/B0FTTHHPZT) [**Brooke Shoulder Bag**GUESS**$61.88**18 rev9mo ago](https://www.amazon.com/dp/B0FTTHZG7F) [**Atabey Convertible Crossbody Flap**GUESS**$56.45**43 rev9mo ago](https://www.amazon.com/dp/B0FTTHJFRH) [**Arnela Mini Tote**GUESS**$54.11**44 rev9mo ago](https://www.amazon.com/dp/B0FTTGKNPX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guess Womens Avin Sandal Rose Gold 7.5**GUESS**$28.83**4.7★**▲ 62%**](https://www.amazon.com/dp/B09NHWGWSL) [**Guess Womens BINTAI Sandal Medium Brown Logo 210 9**GUESS**$61.31**4.6★**▲ 56%**](https://www.amazon.com/dp/B0DP3FP42S) [**Guess Womens Peers Sandal Black Logo 001 8**GUESS**$35.78**4.8★**▲ 54%**](https://www.amazon.com/dp/B0D852L1HM) [**Brooke Shoulder Bag**GUESS**$61.88**4.8★**▲ 52%**](https://www.amazon.com/dp/B0FTTHZG7F) [**Guess Womens Elyze Sandal Medium Blue Denim Logo 422 6**GUESS**$38.52**4.7★**▲ 52%**](https://www.amazon.com/dp/B0FCSS3J2R)
**~~View all trending →~~**
## **What reviews say buyers love and hate about guess**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“The shoes fit well”*
**Quality-Overall**15%
*“Awesome quality”*
**Comfort-Overall**15%
*“Comfortable and Cute”*
**Value For Money**7%
*“Great purchase for the price”*
**Color**5%
*“The color is cute”*
**Shape/Style**5%
*“style are amazing”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Material Quality**3%
*“Decent material”*
**Durability**2%
*“it still looks as good as new”*
**Weight Light**2%
*“The shoe is overall lightweight”*
### **What buyers complain about **
**Size-Overall**22%
*“Little wide”*
**Quality-Overall**7%
*“Poor Quality”*
**Strap/String Quality**5%
*“Straps are too short”*
**Durability**5%
*“Falling apart”*
**Comfort-Overall**5%
*“painful”*
**Smell**3%
*“the alcohol smell some perfume has”*
**Material Quality**3%
*“the material it's made of is stiff”*
**Value For Money**2%
*“Not worth the price”*
**Product Condition**2%
*“Received a used bag”*
**Zipper Quality**2%
*“the zipper wouldn't work”*
### **Top return reasons **
**Size-Overall**39%
**Feet Fit**13%
**Length**9%
**Width**8%
**Material Quality**4%
**Comfort-Overall**4%
**Advertised Vs Actual Product**3%
**Color**3%
**Quality-Overall**2%
**Shape/Style**2%
## **Common guess questions**
- **Is guess profitable to sell on Amazon United States?**
- The niche generates $697K/yr across 468 tracked products. 58 of 156 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the guess niche?**
- 43 brands and 74 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in guess?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 4.9%.
- **What does it cost to enter the guess niche?**
- Listings span $11.67–$288.02; the average listing price is $53.80 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.
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