---
title: "Gudetama — $13K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/gudetama"
last_updated: "2026-08-12T23:26:05.205Z"
locale: en
meta:
description: "Amazon product research for gudetama: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for gudetama: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Gudetama — $13K/mo Amazon US Product Research (2026)"
---
# **Gudetama**
**Skip it**
Soft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 15Conversion 23Competition 19Returns 81Price range 72Avg price 81Brand share 36Review moat 74Quality gap 20
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****551.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.57–$41.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$151K**
$151K/yr · 474K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is gudetama profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, gudetama is a $151K/yr Amazon United States market (474K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gudetama market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$174K–$217K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#14,503**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**12%**
- AI ACCESSORY INNOVATIONS47% - Hamee14% - Jazwares10% - Bioworld8% - Squishmallows5% - GUND4% - Open — no brand owns it (4 brands, 12%)
## **gudetama demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/gudetama/trend)
## **Top gudetama search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **gudetama**351K/yr-20.9%0.7% conv. - **gudetama plush**58K/yr-23.8%1.4% conv. - **gudetama squishy**10K/yr+32.6%1.4% conv. - **gudetama stuff**20K/yr-32.8%0.6% conv. - **gudetama blind box**8K/yr-25.7%0.7% conv. - **gudetama merch**6K/yr-38.0%0.3% conv. - **lazy egg**7K/yr-38.7%0.4% conv. - **gudetama bag**5K/yr-18.4%0.2% conv. - **gudetama pajamas**5K/yr-27.6%0.1% conv. - **gudetama costume**4K/yr-11.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/gudetama/search-terms)
## **Top gudetama products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$23K30%$45K45%$68K60%$90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AI ACCESSORY INNOVATIONS Gudetama Big Face Mini Cosplay PU Backpack Purse Sanrio Shoulder Bag with Epoxy Filled Metal Gudetama Charm 10.5 Inch Faux Leather**AI ACCESSORY INNOVATIONS**$41.65**4.8★464 rev](https://www.amazon.com/dp/B0DC25K7K7) [2![Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)](https://m.media-amazon.com/images/I/41KhgvHSJcL.jpg)**Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) \[Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief\] - 1 Pc. (Mystery - Blind Capsule)**Hamee**$11.90**4.5★217 rev](https://www.amazon.com/dp/B0FWVLGCLB) [3**Gudetama All-Over Character Print Womens Yellow Sleep Pajama Pants-XL**Bioworld**$22.12**4.5★52 rev](https://www.amazon.com/dp/B0CTH5M5JX) [4**Jazwares Hello Kitty and Friends - 8 Gudetama Squishy Plush Relaxing in an Egg Shell - Officially Licensed Sanrio Product Ages 6+**Jazwares**$6.40**4.8★482 rev](https://www.amazon.com/dp/B0CNB7L6NM) [5**Squishmallows Original 8-Inch Gudetama The Lazy Egg - Official Jazwares Plush - Collectible Soft & Squishy Sanrio Easter Egg Stuffed Animal Toy - Add to Your Squad - Gift for Kids Girls & Boys**Squishmallows**$17.95**4.8★275 rev](https://www.amazon.com/dp/B0BT8BQ5NT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hamee SquiSHU Buddy Sanrio Gudetama the Lazy Egg Cute Birthday Gift Official Merchandise Toys for Kids & Adult Model Jumbo Squishy for Collectors**Hamee**$24.46**29 rev1mo ago](https://www.amazon.com/dp/B0GZSWHG9Y) [**60pcs Japanese Lazy Egg Gudetam Stickers Mixed Pack Anime Sticker for Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (Gudetam)**SBOBUY**$6.05**53 rev4mo ago](https://www.amazon.com/dp/B0GS84L2GM) [![[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama](https://m.media-amazon.com/images/I/41CdpDsgXRL.jpg)**\[Limited Edition\] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder \[Cute Character Case \] \[Carabiner Keychain Clip Included\] - Gudetama**iFace**$16.45**1,765 rev4mo ago](https://www.amazon.com/dp/B0GPPRCKW9) [![Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)](https://m.media-amazon.com/images/I/41KhgvHSJcL.jpg)**Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) \[Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief\] - 1 Pc. (Mystery - Blind Capsule)**Hamee**$11.90**217 rev9mo ago](https://www.amazon.com/dp/B0FWVLGCLB) [**GUND Sanrio Gudetama The Lazy Egg 5-Inch Food Squishy Stuffed Toy**GUND**$12.05**115 rev1y ago](https://www.amazon.com/dp/B0DBLQM6MC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hamee SquiSHU Buddy Sanrio Gudetama the Lazy Egg Cute Birthday Gift Official Merchandise Toys for Kids & Adult Model Jumbo Squishy for Collectors**Hamee**$24.46**4.4★**▲ 176%**](https://www.amazon.com/dp/B0GZSWHG9Y) [**60pcs Japanese Lazy Egg Gudetam Stickers Mixed Pack Anime Sticker for Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (Gudetam)**SBOBUY**$6.05**4.5★**▲ 167%**](https://www.amazon.com/dp/B0GS84L2GM) [![[Limited Edition] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder [Cute Character Case ] [Carabiner Keychain Clip Included] - Gudetama](https://m.media-amazon.com/images/I/41CdpDsgXRL.jpg)**\[Limited Edition\] iFace Sanrio Series Silicone Protective Cover Compatible with Apple AirTag/AirTag 2 Holder \[Cute Character Case \] \[Carabiner Keychain Clip Included\] - Gudetama**iFace**$16.45**4.8★**▲ 123%**](https://www.amazon.com/dp/B0GPPRCKW9) [**AI ACCESSORY INNOVATIONS Gudetama Big Face Mini Cosplay PU Backpack Purse Sanrio Shoulder Bag with Epoxy Filled Metal Gudetama Charm 10.5 Inch Faux Leather**AI ACCESSORY INNOVATIONS**$41.65**4.8★**▲ 92%**](https://www.amazon.com/dp/B0DC25K7K7) [![Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) [Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief] - 1 Pc. (Mystery - Blind Capsule)](https://m.media-amazon.com/images/I/41KhgvHSJcL.jpg)**Hamee Sanrio Gudetama Lazy Egg Cute Water Filled Squishy (Series 2) \[Box Mini Fidget Stocking Stuffers Birthday Gift Bag Party Favors Basket Filler Stress Relief\] - 1 Pc. (Mystery - Blind Capsule)**Hamee**$11.90**4.5★**▲ 61%**](https://www.amazon.com/dp/B0FWVLGCLB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about gudetama**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“This is a good sized plush that fits in her bookcase/shelf”*
**Quality-Overall**12%
*“The quality is amazing”*
**Ease Of Use**10%
*“Fully automated of ease of use”*
**Value For Money**9%
*“good price”*
**Durability**8%
*“They are very durable”*
**Fun/Entertainment Experience**6%
*“The Laziest Egg”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Soft Feel**5%
*“soft cute as advertisement says”*
**Gifting Purpose**4%
*“Great gift”*
**Strength**4%
*“Sturdy”*
### **What buyers complain about **
**Value For Money**21%
*“I do this 16.99 is a bit expensive”*
**Thickness**13%
*“It wasnt as thick”*
**Size-Overall**13%
*“Bigger than I realized”*
**Quality-Overall**6%
*“poor quality very though and stiff”*
**Material Quality**6%
*“Not good quality material”*
**Durability**4%
*“The only thing Im concerned about, durability wise, is that the loop that connects to the keyring is a little thin”*
**Adhesion/Stickiness**3%
*“sticky substance that was oily to the touch”*
### **Top return reasons **
**Size-Overall**38%
**Hard Feel**13%
**Advertised Vs Actual Product**12%
**Material Quality**8%
**Quality-Overall**5%
**Smell**5%
**Value For Money**3%
**Functionality-Overall**3%
**Comfort-Overall**3%
**Color**3%
## **Common gudetama questions**
- **Is gudetama profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the gudetama niche?**
- 10 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in gudetama?**
- Top complaints mined from reviews: Value For Money, Thickness, Size-Overall. The return rate is 1.7%.
- **When does demand for gudetama peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the gudetama niche?**
- Listings span $4.57–$41.65; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.
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