---
title: "Guayabera Shirts for Men — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/guayabera-shirts-for-men"
last_updated: "2026-08-13T00:58:09.909Z"
locale: en
meta:
description: "Amazon product research for guayabera shirts for men: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for guayabera shirts for men: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Guayabera Shirts for Men — Amazon US Product Research"
---
# **Guayabera Shirts for Men**
**Worth a look**
Shows a sweet-spot price point ($25.27 avg), but high returns (11.7%) keeps it on the watch list.
Market size 37Growth 71Conversion 6Competition 89Returns 1Price range 94Avg price 95Brand share 55Review moat 48Quality gap 50
**Avg price**
**Incredible****$25.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.18–$93.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Growth**
**Good****+52.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,686.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$186K**
$186K/yr · 1.4M searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is guayabera shirts for men profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, guayabera shirts for men is a $186K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guayabera shirts for men market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$152K–$202K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#538**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **166 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**23%**
- COOFANDY26% - VATPAVE19% - Runcati11% - JOGAL10% - Lion Nardo6% - JEMLDL5%
## **guayabera shirts for men demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.9% search growth over the last 90 days.
45K35KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/guayabera-shirts-for-men/trend)
## **Top guayabera shirts for men search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **guayabera shirts for men**470K/yr+63.6%0.4% conv. - **guayabera**151K/yr+56.5%0.3% conv. - **guayabera for men**87K/yr+56.0%0.3% conv. - **cubavera mens shirts**113K/yr+41.8%0.2% conv. - **cuban shirts for men**90K/yr+32.9%0.3% conv. - **mens guayabera shirts**54K/yr+73.8%0.3% conv. - **chacabanas para hombres**53K/yr+42.1%0.1% conv. - **cubavera**50K/yr+55.8%0.1% conv. - **guayabera shirt**45K/yr+43.1%0.2% conv. - **guallaveras de hombre elegantes**39K/yr+41.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/guayabera-shirts-for-men/search-terms)
## **Top guayabera shirts for men products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VATPAVE Mens Short Sleeve Button Down Cuban Guayabera Shirts Medium White**VATPAVE**$25.44**4.4★4,709 rev](https://www.amazon.com/dp/B089S2GPT4) [2**JOGAL Mens Guayabera Shirts Cuban Short Sleeve Casual Button Down Beach Shirt LightKhaki Large**JOGAL**$19.64**4.5★626 rev](https://www.amazon.com/dp/B0CPSLV8NL) [3**COOFANDY Mens Cuban Guayabera Shirt Short Sleeve Button Down Shirts Casual Summer Beach Linen Shirts A-White**COOFANDY**$25.76**4.5★1,417 rev](https://www.amazon.com/dp/B0CJTXKT89) [4**Lion Nardo Guayabera Linen Shirts for Men Short Sleeve Button Down Shirt Plain White**Lion Nardo**$20.86**4.4★294 rev](https://www.amazon.com/dp/B0DRGHQZJ4) [5**Mojito Collection Mens 100% Linen Four-Pocket Long Sleeve Guayabera Shirt White**Mojito Collection**$67.22**4.4★43 rev](https://www.amazon.com/dp/B072LYGK96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JEMLDL Mens Guayabera Cuban Shirt Cotton Linen Short Sleeve Button Down Light Collared Casual Business Wedding Outfits Navy Blue L**JEMLDL**$21.78**52 rev4mo ago](https://www.amazon.com/dp/B0GGMHQD42) [**Mens Black Cuban Guayabera Short Sleeve Button Up Shirt Casual Beach**Alimens & Gentle**$18.00**48 rev6mo ago](https://www.amazon.com/dp/B0G4HB1RS9) [**COOFANDY Mens Linen Guayabera Shirts Cuban Button Down Short Sleeve Shirt Casual Summer Beach Shirts White**COOFANDY**$20.09**133 rev6mo ago](https://www.amazon.com/dp/B0GCDR747Q) [**Runcati Mens Linen Cuban Guayabera Shirts Button Down Short Sleeve Shirt Cotton Hippie Summer Beach Vacation Shirts White**Runcati**$14.91**223 rev8mo ago](https://www.amazon.com/dp/B0G1MGWYYK) [**Lion Nardo Guayabera Linen Shirts for Men Short Sleeve Button Down Shirt Plain White**Lion Nardo**$20.86**294 rev1y ago](https://www.amazon.com/dp/B0DRGHQZJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEMLDL Mens Guayabera Cuban Shirt Cotton Linen Short Sleeve Button Down Light Collared Casual Business Wedding Outfits Navy Blue L**JEMLDL**$21.78**4.0★**▲ 37%**](https://www.amazon.com/dp/B0GGMHQD42) [**Lion Nardo Guayabera Linen Shirts for Men Short Sleeve Button Down Shirt Plain White**Lion Nardo**$20.86**4.4★**▲ 34%**](https://www.amazon.com/dp/B0DRGHQZJ4) [**OmegaTux Cuban Guayabera Short Sleeve Shirt Wedding Cigar Beach Bartender Casual Light Blue 3X-Large**OmegaTux**$28.67**4.6★**▲ 30%**](https://www.amazon.com/dp/B07NHL4RN9) [**Runcati Mens Short Sleeve Guayabera Shirts Linen Cotton Button Down Mexican Embroidered Cuban Wedding Shirt Summer Beach Tops**Runcati**$18.92**4.4★**▲ 29%**](https://www.amazon.com/dp/B0B7RY4H5X) [**Mojito Collection Mens 100% Linen Four-Pocket Long Sleeve Guayabera Shirt White**Mojito Collection**$67.22**4.4★**▲ 29%**](https://www.amazon.com/dp/B072LYGK96)
**~~View all trending →~~**
## **What reviews say buyers love and hate about guayabera shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fit size is accurate”*
**Quality-Overall**16%
*“Good Quality”*
**Comfort-Overall**10%
*“very comfortable”*
**Material Quality**9%
*“Fantastic material”*
**Color**5%
*“and color accurate”*
**Shape/Style**5%
*“Comfort with great style”*
**Weight Light**4%
*“Lightweight Cuban Summer Shirt”*
**Soft Feel**3%
*“It has a buttery soft feel”*
**Value For Money**3%
*“Well worth the price”*
**Breathability**3%
*“breathes nicely”*
### **What buyers complain about **
**Size-Overall**26%
*“Runs a little small”*
**Material Quality**9%
*“Horrible material”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Quality-Overall**6%
*“the overall feel just screams CHEAP”*
**Value For Money**5%
*“I looked expensive”*
**Wrinkles**3%
*“It's cloth is extremely wrinkle prone”*
**Sleeve Fit**3%
*“The short sleeves are quite short for a man”*
**Thickness**2%
*“Stylish, Just Know Its Thin”*
**Thin**2%
*“Also pretty thin/see through”*
**Gap/Hole**2%
*“Bottons bigger than the button holes”*
### **Top return reasons **
**Size-Overall**47%
**Chest Fit**9%
**Material Quality**7%
**Length**6%
**Color**5%
**Shoulder Fit**4%
**Waist Fit**4%
**Sleeve Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
## **Common guayabera shirts for men questions**
- **Is guayabera shirts for men profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 75 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +52.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the guayabera shirts for men niche?**
- 18 brands and 26 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in guayabera shirts for men?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 11.7% — above our launch gate.
- **When does demand for guayabera shirts for men peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the guayabera shirts for men niche?**
- Listings span $14.18–$93.95; the average listing price is $25.27 (sweet spot $15–$100). The average incumbent carries 1,687 reviews — the moat a new listing must climb.
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