---
title: "Gru Costume — $57K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/gru-costume"
last_updated: "2026-08-13T01:45:32.116Z"
locale: en
meta:
description: "Amazon product research for gru costume: $57K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for gru costume: $57K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Gru Costume — $57K/mo Amazon US Product Research (2026)"
---
# **Gru Costume**
**Worth a look**
Shows a sweet-spot price point ($28.50 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 49Conversion 53Competition 69Returns 6Price range 84Avg price 95Brand share 50Review moat 90Quality gap 90
**Avg price**
**Incredible****$28.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****197.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.10–$64.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$685K**
$685K/yr · 554K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+19.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.4%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is gru costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, gru costume is a $685K/yr Amazon United States market (554K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gru costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$570K–$713K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,843**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **68%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **176 days**
## **Competition: brands, sellers & click share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 94%
**Open market**
**19%**
- Buyoem34% - VFGONU21% - Disguise7% - HEYFIZZ7% - Eybila6% - MEEZY6%
## **gru costume demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.
175K125KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 116.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/gru-costume/trend)
## **Top gru costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **gru costume**288K/yr+35.9%4.1% conv. - **gru costume adult**160K/yr-4.7%3.9% conv. - **gru costume kids**25K/yr-14.0%2.8% conv. - **gru outfit**5K/yr+58.3%7.2% conv. - **gru halloween costume**13K/yr+77.0%1.0% conv. - **adult gru costume**8K/yr+41.7%2.1% conv. - **gru adult costume**4K/yr+40.1%2.3% conv. - **kids gru costume**6K/yr+0.9%3.2% conv. - **grew costume**5K/yr-4.1%1.6% conv. - **gru costumes**4K/yr-11.6%2.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/gru-costume/search-terms)
## **Top gru costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$27K8%$55K12%$82K16%$110K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (Black Medium)**VFGONU**$44.30**3.8★22 rev](https://www.amazon.com/dp/B0FMKCNTB6) [2**Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories XL)**Buyoem**$48.14**4.0★13 rev](https://www.amazon.com/dp/B0DGGT92C2) [3**Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (US Alpha X-Large Regular Regular Black)**VFGONU**$43.93**3.8★22 rev](https://www.amazon.com/dp/B0FMK9RKD3) [4**Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories S)**Buyoem**$48.20**4.0★13 rev](https://www.amazon.com/dp/B0DGGTFNW5) [5**HEYFIZZ 4 Pcs Halloween Costume Accessories for Adult Black Gray Striped Scarf/Fake Nose/Bald Cap for Men Cosplay Set**HEYFIZZ**$16.17**4.2★241 rev](https://www.amazon.com/dp/B0D59BRJRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bald Cap Gru Costume 3 PCS Halloween Costumes Include Bald Caps Scarf and Hair Nets Halloween Costumes for Adults for Cosplay Halloween Carnival and Parties Use by Those Aged 15 and Above Black**QYANGG**$21.49**0 rev2mo ago](https://www.amazon.com/dp/B0H1GYGNWD) [**Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories L)**Buyoem**$46.10**13 rev4mo ago](https://www.amazon.com/dp/B0GSZNQRLY) [**BOXPATH 4 Pcs Halloween Costume Accessories for Adult Bald Cap/Fake Nose/Black Gray Striped Scarf for Men Cosplay Dress Up**BOXPATH**$14.10**8 rev6mo ago](https://www.amazon.com/dp/B0GGZ2X7QY) [**Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (US Alpha X-Large Regular Regular Black)**VFGONU**$43.93**22 rev11mo ago](https://www.amazon.com/dp/B0FMK9RKD3) [**Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (Black Medium)**VFGONU**$44.30**22 rev11mo ago](https://www.amazon.com/dp/B0FMKCNTB6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bald Cap Gru Costume 3 PCS Halloween Costumes Include Bald Caps Scarf and Hair Nets Halloween Costumes for Adults for Cosplay Halloween Carnival and Parties Use by Those Aged 15 and Above Black**QYANGG**$21.49**0.0★**▲ 825%**](https://www.amazon.com/dp/B0H1GYGNWD) [**Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume Accessories L)**Buyoem**$46.10**4.0★**▲ 785%**](https://www.amazon.com/dp/B0GSZNQRLY) [**BOXPATH 4 Pcs Halloween Costume Accessories for Adult Bald Cap/Fake Nose/Black Gray Striped Scarf for Men Cosplay Dress Up**BOXPATH**$14.10**4.1★**▲ 715%**](https://www.amazon.com/dp/B0GGZ2X7QY) [**Gru Costume Black Gray Striped Scarf Accessories Set Halloween Gru Cosplay Costume for Adult Men (Gru Costume M)**Buyoem**$37.77**4.0★**▲ 546%**](https://www.amazon.com/dp/B0DGDFMJLD) [**Men Costume Outfit Uniform Men Coat Pants Full Set Halloween (Black Medium)**VFGONU**$44.30**3.8★**▲ 391%**](https://www.amazon.com/dp/B0FMKCNTB6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about gru costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**19%
*“Did the job”*
**Quality-Overall**11%
*“The scarf was amazing quality”*
**Ease Of Use**8%
*“Quick and recognizable costume with little effort”*
**Color**7%
*“and the color is amazing and so is the quality and easy to put on and use and the price is good for what you get”*
**Weight Light**7%
*“The pieces are lightweight”*
**Value For Money**6%
*“For the price its what youd expect”*
**Size-Overall**6%
*“It fits well”*
**Shape/Style**3%
*“and really helps sell the look”*
**Soft Feel**3%
*“Its long, and very soft, it ties the whole Gru costume together well”*
**Stretchability/Expandability/Elasticity**2%
*“the elastic band is a simple”*
### **What buyers complain about **
**Size-Overall**25%
*“the cap was too big”*
**Comfort-Overall**15%
*“Uncomfortable”*
**Sweat Resistance**13%
*“Cap made my head super sweaty”*
**Material Quality**6%
*“Cheap material and cheap looking”*
**Thickness**6%
*“The scarf is thin”*
**Ease Of Use**3%
*“the nose was difficult to keep”*
**Smell**2%
*“.Of note it has a strong odor”*
**Quality-Overall**2%
*“Quality not as expected”*
**Shape/Style**1%
*“not even close to the right shape”*
### **Top return reasons **
**Size-Overall**55%
**Quality-Overall**10%
**Advertised Vs Actual Product**5%
**Comfort-Overall**5%
**Material Quality**4%
**Value For Money**3%
**Color**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Length**2%
## **Common gru costume questions**
- **Is gru costume profitable to sell on Amazon United States?**
- The niche generates $685K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the gru costume niche?**
- 18 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in gru costume?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Sweat Resistance. The return rate is 10.4% — above our launch gate.
- **When does demand for gru costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 116.7× the quietest.
- **What does it cost to enter the gru costume niche?**
- Listings span $7.10–$64.59; the average listing price is $28.50 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.
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