---
title: "Grey Beanie — $1K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/grey-beanie"
last_updated: "2026-08-12T21:44:59.044Z"
locale: en
meta:
description: "Amazon product research for grey beanie: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for grey beanie: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Grey Beanie — $1K/mo Amazon US Product Research (2026)"
---
# **Grey Beanie**
**Skip it**
Soft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 23Competition 76Returns 59Price range 61Avg price 73Brand share 60Review moat 17Quality gap 24
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.75–$31.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****18,850.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$12K**
$12K/yr · 46K searches
**Growth**
**Bad****-74.4%**
90-day search growth — must beat 0% to launch
## **Is grey beanie profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, grey beanie is a $12K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey beanie market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$29K–$37K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#3,381**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **143 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**69%**
Top 20: 94%
**Top-5 click share**
**39%**
Top 20: 72%
**Open market**
**28%**
- Carhartt39% - Wmcaps15% - Gelante6% - Connectyle5% - Home Prefer5% - Top Level3%
## **grey beanie demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -74.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/grey-beanie/trend)
## **Top grey beanie search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **grey beanie men**8K/yr-57.4%2.0% conv. - **gray beanie men**6K/yr-60.3%1.5% conv. - **dark grey beanie**4K/yr-50.4%1.3% conv. - **grey carhartt hat**3K/yr-46.1%6.2% conv. - **grey carhartt beanie**6K/yr-86.7%4.1% conv. - **gray beanie women**5K/yr-83.3%1.6% conv. - **grey beanie women**6K/yr-91.0%2.8% conv. - **gray carhartt beanie**4K/yr-91.1%2.1% conv. - **grey winter hat**3K/yr-91.1%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/grey-beanie/search-terms)
## **Top grey beanie products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4988%$99512%$1K16%$2K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Mens Knit Cuffed Beanie Heather Grey One Size**Carhartt**$19.97**4.8★150,550 rev](https://www.amazon.com/dp/B000KGOHLM) [2**Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)**Wmcaps**$10.61**4.8★3,991 rev](https://www.amazon.com/dp/B0BBZX5Z2M) [3**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray**Gelante**$6.97**4.6★1,001 rev](https://www.amazon.com/dp/B0BCXBQZ7C) [4**Connectyle Winter Beanie for Men Women Classic Knitted Warm Hat Daily Thick Cuffed Beanies Acrylic Watch Cap Light Grey**Connectyle**$9.75**4.6★11,094 rev](https://www.amazon.com/dp/B01LW8I4GL) [5**Carhartt Mens Canvas Baseball Cap Asphalt One Size US**Carhartt**$19.35**4.7★16,457 rev](https://www.amazon.com/dp/B0842PRXT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fit Fashion Fisherman Beanie Gray**vidsel**$11.29**70 rev10mo ago](https://www.amazon.com/dp/B0FGPXH4VF) [**ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap**ROXUN**$9.01**1,090 rev10mo ago](https://www.amazon.com/dp/B0FHPV6HJW) [**Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit**Qeyazhsl**$14.06**24 rev1y ago](https://www.amazon.com/dp/B0FF5Y69YX) [**Carhartt Mens Knit Beanie Heather Gray/Gray One Size**Carhartt**$24.46**9,272 rev1y ago](https://www.amazon.com/dp/B0DNGB7HRJ) [**Home Prefer Rib Knit Beanie Hat for Men and Women (US Alpha One Size Grey)**Home Prefer**$9.92**148 rev1y ago](https://www.amazon.com/dp/B0DFYR2216)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★**▲ 548%**](https://www.amazon.com/dp/B06Y54RW6W) [**Carhartt Mens Knit Cuffed Beanie Hat Black One Size US**Carhartt**$20.02**4.8★**▲ 346%**](https://www.amazon.com/dp/B002G9UDYG) [**Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit**Qeyazhsl**$14.06**4.9★**▲ 324%**](https://www.amazon.com/dp/B0FF5Y69YX) [**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray**Gelante**$6.97**4.6★**▲ 319%**](https://www.amazon.com/dp/B0BCXBQZ7C) [**Carhartt Mens Knit Cuffed Beanie Navy One Size**Carhartt**$19.97**4.8★**▲ 314%**](https://www.amazon.com/dp/B002G9UDXW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about grey beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**29%
*“Warm Hat”*
**Size-Overall**16%
*“Like the fits”*
**Quality-Overall**14%
*“Arrived on time great quality”*
**Comfort-Overall**7%
*“Comfortable too”*
**Value For Money**6%
*“Good for the price”*
**Color**4%
*“Cool color”*
**Soft Feel**3%
*“It is super soft inside”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Material Quality**2%
*“thick material”*
**Weather Proof**2%
*“Great for cool weather”*
### **What buyers complain about **
**Size-Overall**32%
*“Way too big”*
**Quality-Overall**9%
*“A little lower quality for a name brand”*
**Color**6%
*“Wrong color”*
**Value For Money**3%
*“Could have been cheaper”*
**Thickness**3%
*“It is quite thick”*
**Product Condition**3%
*“Used. Product came used. Covered in hair and fuzz right out of the box.”*
**Length**3%
*“its way too long”*
**Warmth**2%
*“not as warm as expected”*
**Comfort-Overall**2%
*“Didn't happen the one I received was tight and uncomfortable”*
**Smell**2%
*“had a chemical type smell”*
### **Top return reasons **
**Size-Overall**61%
**Color**12%
**Length**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Shape/Style**3%
**Value For Money**2%
**Thin**1%
**Quality-Overall**1%
**Stitch/Finish/Polish**1%
## **Common grey beanie questions**
- **Is grey beanie profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the grey beanie niche?**
- 27 brands and 88 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in grey beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.6%.
- **When does demand for grey beanie peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 18.0× the quietest.
- **What does it cost to enter the grey beanie niche?**
- Listings span $4.75–$31.03; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 18,851 reviews — the moat a new listing must climb.
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