---
title: "Grandma Necklace with Birthstones — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/grandma-necklace-with-birthstones"
last_updated: "2026-08-12T22:38:49.116Z"
locale: en
meta:
description: "Amazon product research for grandma necklace with birthstones: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for grandma necklace with birthstones: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Grandma Necklace with Birthstones — Amazon US Product Research"
---
# **Grandma Necklace with Birthstones**
**Worth a look**
Shows a sweet-spot price point ($35.20 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 66Conversion 8Competition 78Returns 87Price range 61Avg price 95Brand share 82Review moat 67Quality gap 43
**Avg price**
**Incredible****$35.20**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****813.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+45.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$9.45–$149.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$40K**
$40K/yr · 178K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
## **Is grandma necklace with birthstones profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, grandma necklace with birthstones is a $40K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grandma necklace with birthstones market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$26K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#4,149**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**53%**
Top 20: 91%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**42%**
- Btysun25% - MignonandMignon9% - FOCALOOK7% - HOFOYA7% - Poxtex6% - Meibai5%
## **grandma necklace with birthstones demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.5% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/grandma-necklace-with-birthstones/trend)
## **Top grandma necklace with birthstones search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **necklace with kids names**20K/yr+76.3%0.1% conv. - **3 birthstone necklace**15K/yr+98.3%0.1% conv. - **personalized necklaces with kids names**12K/yr+90.2%0.1% conv. - **family birthstone necklace**13K/yr+33.3%0.0% conv. - **custom birthstone necklace**14K/yr+45.8%0.2% conv. - **grandma necklace with birthstones**14K/yr+42.0%0.1% conv. - **personalized birthstone necklace**10K/yr+93.2%0.1% conv. - **mothers necklace 4 children**12K/yr+29.0%0.0% conv. - **family necklaces for women**14K/yr+2.4%0.0% conv. - **family necklace**14K/yr-0.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/grandma-necklace-with-birthstones/search-terms)
## **Top grandma necklace with birthstones products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Btysun October Birthday Gifts for Women Birthstone Necklace for Women Dainty January Birthday Gifts for Mom 14K Gold Plated Necklace No Tarnish Anniversary Christmas Jewelry**Btysun**$13.24**4.4★170 rev](https://www.amazon.com/dp/B0DS22F7VX) [2**FOCALOOK Initial Necklaces for Women Gold Plated R Pendant 18 Inch Figaro Chain Mens Necklace (R)**FOCALOOK**$16.01**4.4★489 rev](https://www.amazon.com/dp/B08G8RGT63) [3**3Pcs Split Heart Necklace Set for Mom & 2 Daughters Xmas Valentine Jewelry**HOFOYA**$16.81**4.5★106 rev](https://www.amazon.com/dp/B08C31JBRR) [4**Meibai Mother Daughter Matching Gifts Idea Necklace Mom Daughter Necklace Set Gift for Mother and Daughter Mommy and Me Jewelry (Mama Elephant & 2 cubs)**Meibai**$15.87**4.4★51 rev](https://www.amazon.com/dp/B09198C2BG) [5**Poxtex Silver Cross Necklaces for Women Dainty Small Choker Necklace Delicate Minimalist Sterling Silver Cross Pendant Necklace Simple Tiny Cross Jewelry Gift for Mom Daughter**Poxtex**$12.11**4.5★2,194 rev](https://www.amazon.com/dp/B0CMQGJY9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NORBU Mothers Day Gifts S925 Sterling Silver Mother Daughter Necklaces Mom and Child Heart Cubic Zirconia Necklace Mom Pendant Necklaces for New Mum Grandma Wife Women**NORBU**$24.62**2 rev8mo ago](https://www.amazon.com/dp/B0G27YDDNM) [**Gold Necklaces Bracelets Earring Set - 18K Gold Plated Flower Bracelet Chain Stainless Steel Non Tarnish Floral Pendant Stud Jewelry Sets Christmas Birthday Lucky Gift for Mom Wife Daughter Girlfriend**MPRAINBOW**$15.28**283 rev1y ago](https://www.amazon.com/dp/B0DY7K4H5Z) [**Btysun October Birthday Gifts for Women Birthstone Necklace for Women Dainty January Birthday Gifts for Mom 14K Gold Plated Necklace No Tarnish Anniversary Christmas Jewelry**Btysun**$13.24**170 rev1y ago](https://www.amazon.com/dp/B0DS22F7VX) [**Btysun Valentine Gifts for Women Gold Birthstone Necklace for Women Amethyst Necklace January Grandma Birthday Gifts Trendy Stuff Anniversary Christmas Jewelry**Btysun**$14.05**170 rev1y ago](https://www.amazon.com/dp/B0DS1YWFK5) [**Btysun Graduation Gifts for Her March Birthday Gifts for Women Gold Plated Necklace with Birthstone Dainty Gold Necklace with 2 Birthstone June Alexandrite Birthstone Necklace**Btysun**$13.67**170 rev1y ago](https://www.amazon.com/dp/B0DS1Z9R4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHOCKSIN Silver Heart Locket Necklace That Holds Pictures Engraved I Love You Daughter Birthday Gifts For Daughter from Parents**PHOCKSIN**$9.45**4.6★**▲ 107%**](https://www.amazon.com/dp/B07VGCCXPR) [**Gold Necklaces Bracelets Earring Set - 18K Gold Plated Flower Bracelet Chain Stainless Steel Non Tarnish Floral Pendant Stud Jewelry Sets Christmas Birthday Lucky Gift for Mom Wife Daughter Girlfriend**MPRAINBOW**$15.28**4.6★**▲ 107%**](https://www.amazon.com/dp/B0DY7K4H5Z) [**Btysun October Birthday Gifts for Women Christmas Gifts for Mom Gold Birthstone Necklace for Women Adjustable Leaf Teardrop 2 Birthstone Necklace Anniversary Christmas Jewelry**Btysun**$13.02**4.4★**▲ 104%**](https://www.amazon.com/dp/B0DS1ZC9S7) [**Meibai Mother Daughter Matching Gifts Idea Necklace Mom Daughter Necklace Set Gift for Mother and Daughter Mommy and Me Jewelry (Mama Elephant & 2 cubs)**Meibai**$15.87**4.4★**▲ 100%**](https://www.amazon.com/dp/B09198C2BG) [**Btysun Graduation Gifts for Her March Birthday Gifts for Women Gold Plated Necklace with Birthstone Dainty Gold Necklace with 2 Birthstone June Alexandrite Birthstone Necklace**Btysun**$13.67**4.4★**▲ 100%**](https://www.amazon.com/dp/B0DS1Z9R4N)
**~~View all trending →~~**
## **What reviews say buyers love and hate about grandma necklace with birthstones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Amazing quality”*
**Gifting Purpose**22%
*“Beautiful gift”*
**Value For Money**7%
*“Great Price”*
**Size-Overall**7%
*“Perfect fit”*
**Advertised Vs Actual Product**7%
*“Exactly as shown”*
**Color**7%
*“The color is very real looking and beautiful”*
**Weight Light**4%
*“Light and the perfect length”*
**Chain/Key Quality**2%
*“is the perfect dainty size the chain is good quality”*
**Durability**2%
*“is still in good condition”*
**Design-Overall**2%
*“Its stylish design adds a personal touch to any outfit”*
### **What buyers complain about **
**Size-Overall**16%
*“large”*
**Quality-Overall**15%
*“Poor quality”*
**Durability**10%
*“broke rather easily”*
**Color**9%
*“it started to lose color”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Chain/Key Quality**4%
*“chain broke”*
**Metal Authenticity**4%
*“Fake gold”*
**Strength**3%
*“not sturdy”*
**Value For Money**3%
*“pretty expensive”*
**Allergies**2%
*“Its not hypoallergenic”*
### **Top return reasons **
**Size-Overall**38%
**Chain/Key Quality**13%
**Quality-Overall**10%
**Metal Authenticity**7%
**Advertised Vs Actual Product**7%
**Color**5%
**Neck Fit**3%
**Shape/Style**3%
**Defective Material/Parts**2%
**Durability**1%
## **Common grandma necklace with birthstones questions**
- **Is grandma necklace with birthstones profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 46 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the grandma necklace with birthstones niche?**
- 28 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in grandma necklace with birthstones?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.4%.
- **When does demand for grandma necklace with birthstones peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the grandma necklace with birthstones niche?**
- Listings span $9.45–$149.57; the average listing price is $35.20 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.
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