---
title: "goodr sunglasses kids — $3.2M/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/goodr-sunglasses-kids"
last_updated: "2026-07-20T19:19:00.595Z"
locale: en
meta:
description: "goodr sunglasses kids clears our launch bar: a $3.2M/yr market growing +63.7% this quarter with returns at 4.1%. Data updated Jul 2026."
"og:description": "goodr sunglasses kids clears our launch bar: a $3.2M/yr market growing +63.7% this quarter with returns at 4.1%. Data updated Jul 2026."
"og:title": "goodr sunglasses kids — $3.2M/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **goodr sunglasses kids**
**Launch it**
A $3.2M/yr market growing +63.7% this quarter with returns at 4.1% — clears our launch bar.
Market size 96Growth 76Conversion 29Competition 88Returns 41Price range 82Avg price 95Brand share 33Review moat 30Quality gap 30
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 5.3M searches
**Avg price**
**Incredible****$26.30**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$9.36–$43.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+63.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.1%**
return rate — above 6% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,466.72**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, goodr sunglasses kids is a $3.2M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 63/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$3.9M–$5.3M**
- units × avg price
- **Launch success**
- **89%**
- 16 of 18 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#641**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **153 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 68%
**Open market**
**11%**
- goodr60% - Knockaround12% - Retro Rewind6% - WearMe Pro4% - Jefoo4% - KUGUAOK3% - Open — no brand owns it (13 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +63.7% search growth over the last 90 days.
300K200KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/goodr-sunglasses-kids/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$65K4%$130K6%$195K8%$260K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 65 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**goodr Nine Dollar Pour Over Polarized Round Sunglasses Small Sized (Circle G) Brown Translucent Frames with Brown Non-Reflective Glare Reducing Lens UV400 Protection No Slip No Bounce**goodr**$25.83**4.7★1,972 rev](https://www.amazon.com/dp/B0D7X2RVFR) [2**goodr Bosleys Basset Hound Dreams Polarized Sunglasses Medium Sized (OG) Brown Translucent Frames with Brown Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$28.14**4.7★9,018 rev](https://www.amazon.com/dp/B0FX3VWLKD) [3**goodr Amelia Earhart Ghosted Me Large Size (Mach G) Translucent Brown Frame with Brown Lens UV400 No Slip No Bounce No Tangle**goodr**$34.73**4.7★1,788 rev](https://www.amazon.com/dp/B0GH5MC49J) [4**Retro Rewind Polarized Sunglasses for Men and Women - UV Protection Classic Mens Womens Sun Glasses - Cool Vintage 80s Shades**Retro Rewind**$15.38**4.4★13,804 rev](https://www.amazon.com/dp/B08R8TXM6M) [5**goodr Going to Valhalla...Witness! Polarized Sunglasses for Men & Women Medium Sized (OG) Dark Gray Translucent Frames with Chrome Mirrored Reflective Lenses UV400 Protection No Slip**goodr**$26.36**4.7★9,018 rev](https://www.amazon.com/dp/B0FGFPLQFH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**goodr Rose Retail Therapy Polarized Sunglasses for Men & Women Medium Sized (PG) Light Pink Frames with Rose-Ocean Gradient Lenses UV400 Protection No Slip No Bounce**goodr**$25.43**385 rev3w ago](https://www.amazon.com/dp/B0H5MF6FBQ) [**VIVILOOK Sunglasses for Women Men Elastic Touch Polarized Womens Sunglasses Mirrored UV400 Protection TR Sun Glasses Pippop Bubblegum Sky**VIVILOOK**$19.10**118 rev3mo ago](https://www.amazon.com/dp/B0GVY2H8B4) [**VIVILOOK Sunglasses for Women Men Elastic Touch Polarized Womens Sunglasses Mirrored UV400 Protection TR Sun Glasses Pippop Vintage Espresso**VIVILOOK**$19.39**118 rev3mo ago](https://www.amazon.com/dp/B0GVY89N6B) [**goodr Amelia Earhart Ghosted Me Large Size (Mach G) Translucent Brown Frame with Brown Lens UV400 No Slip No Bounce No Tangle**goodr**$34.73**1,788 rev5mo ago](https://www.amazon.com/dp/B0GH5MC49J) [**goodr Mick & Keiths Midnight Ramble Polarized Sunglasses for Men & Women Medium Sized (OG) Black Solid Frame with Blue Mirrored Reflective Lenses UV400 Protection No Slip No Bounce**goodr**$27.92**9,018 rev6mo ago](https://www.amazon.com/dp/B0GFSX6MR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VIVILOOK Sunglasses for Women Men Elastic Touch Polarized Womens Sunglasses Mirrored UV400 Protection TR Sun Glasses Pippop Vintage Espresso**VIVILOOK**$19.39**4.5★**▲ 67%**](https://www.amazon.com/dp/B0GVY89N6B) [**goodr Amelia Earhart Ghosted Me Large Size (Mach G) Translucent Brown Frame with Brown Lens UV400 No Slip No Bounce No Tangle**goodr**$34.73**4.7★**▲ 64%**](https://www.amazon.com/dp/B0GH5MC49J) [**goodr Mick & Keiths Midnight Ramble Polarized Sunglasses for Men & Women Medium Sized (OG) Black Solid Frame with Blue Mirrored Reflective Lenses UV400 Protection No Slip No Bounce**goodr**$27.92**4.7★**▲ 64%**](https://www.amazon.com/dp/B0GFSX6MR2) [**T3 Shades Mens and Womens Classic Polarized Sunglasses with UV400 protection Yellow**T3 Shades**$19.11**4.4★**▲ 64%**](https://www.amazon.com/dp/B0F5PDQCNF) [**goodr Rose Retail Therapy Polarized Sunglasses for Men & Women Medium Sized (PG) Light Pink Frames with Rose-Ocean Gradient Lenses UV400 Protection No Slip No Bounce**goodr**$25.43**4.7★**▲ 64%**](https://www.amazon.com/dp/B0H5MF6FBQ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“they are affordable”*
**Size-Overall**15%
*“Not too tight”*
**Quality-Overall**15%
*“Solid quality”*
**Comfort-Overall**11%
*“comfortable to wear”*
**Weight Light**8%
*“Lightweight and awesome”*
**Color**7%
*“Great color”*
**Shape/Style**5%
*“Comfortable and stylish”*
**Durability**3%
*“They feel durable enough for everyday use”*
**Advertised Vs Actual Product**2%
*“Exactly what I needed”*
**Exercise/Sports Suitability**2%
*“Good for sports”*
### **What buyers complain about **
**Size-Overall**17%
*“Not fitted”*
**Quality-Overall**16%
*“Feel a little low quality”*
**Durability**14%
*“Don't last”*
**Value For Money**6%
*“overpriced”*
**Color**6%
*“Not color as shown”*
**Advertised Vs Actual Product**3%
*“misleading product photos”*
**Scratch Resistance**2%
*“Glasses were scratched”*
**Strength**2%
*“the frame doesnt feel as sturdy as I expected”*
**Material Quality**1%
*“Whatever the process or material use for the mirror finish is poor at best”*
**Shape/Style**1%
*“style of frame only fair”*
### **Top return reasons **
**Size-Overall**60%
**Color**10%
**Shape/Style**9%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Value For Money**3%
**Width**2%
**Material Quality**1%
**Product Condition**1%
**Comfort-Overall**1%
## **Common questions**
- **Is goodr sunglasses kids profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 65 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is +63.7%. Flapen's verdict: Launch it (63/100).
- **How competitive is the goodr sunglasses kids niche?**
- 19 brands and 35 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in goodr sunglasses kids?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.1%.
- **What does it cost to enter the goodr sunglasses kids niche?**
- Listings span $9.36–$43.89; the average listing price is $26.30 (sweet spot $15–$100). The average incumbent carries 3,467 reviews — the moat a new listing must climb.
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