---
title: "Girls Winter Coats — $17K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/girls-winter-coats"
last_updated: "2026-08-12T21:07:49.961Z"
locale: en
meta:
description: "Amazon product research for girls winter coats: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for girls winter coats: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Girls Winter Coats — $17K/mo Amazon US Product Research"
---
# **Girls Winter Coats**
**Skip it**
Soft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 0Conversion 3Competition 97Returns 12Price range 88Avg price 95Brand share 93Review moat 46Quality gap 23
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.95**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.94–$65.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,890.56**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$204K**
$204K/yr · 3.2M searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-73.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is girls winter coats profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, girls winter coats is a $204K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls winter coats market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$362K–$434K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#552**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**42%**
Top 20: 83%
**Top-5 click share**
**14%**
Top 20: 32%
**Open market**
**51%**
- The Children's Place12% - Columbia8% - Eddie Bauer8% - Amazon Essentials8% - SOBAPRA7% - Reebok6%
## **girls winter coats demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-winter-coats/trend)
## **Top girls winter coats search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **girls jacket**305K/yr-58.1%0.2% conv. - **jackets for girls**255K/yr-63.1%0.2% conv. - **girls outerwear jackets & coats**181K/yr-52.3%0.1% conv. - **jacket for girls**92K/yr-36.5%0.1% conv. - **girls winter coat**724K/yr-92.2%0.1% conv. - **girls jackets size 10-12**108K/yr-60.9%0.3% conv. - **girls jackets**109K/yr-50.9%0.2% conv. - **girl jacket**66K/yr-47.9%0.2% conv. - **abrigos para nias**80K/yr-61.6%0.1% conv. - **kids jackets girls**79K/yr-58.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-winter-coats/search-terms)
## **Top girls winter coats products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$6K4%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket**SOBAPRA**$32.78**4.7★98 rev](https://www.amazon.com/dp/B0FMR2VHJY) [2**Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small**Columbia**$25.18**4.8★19,528 rev](https://www.amazon.com/dp/B01MXLSU40) [3**WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof**WELAKEN**$22.48**4.7★1,981 rev](https://www.amazon.com/dp/B09689MGJ2) [4**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small**Eddie Bauer**$25.88**4.9★154 rev](https://www.amazon.com/dp/B0FNLNVZCC) [5**The Childrens Place girls Basic Denim Jacket Azure Wash Medium US**The Children's Place**$18.80**4.8★13,202 rev](https://www.amazon.com/dp/B078GX6FKR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y**PATPAT**$27.04**45 rev5mo ago](https://www.amazon.com/dp/B0GMGYP5JP) [**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**49 rev6mo ago](https://www.amazon.com/dp/B0FB346S7S) [**The Childrens Place girls Basic Denim Jacket Azure Wash Medium US**The Children's Place**$18.80**13,202 rev8mo ago](https://www.amazon.com/dp/B078GX6FKR) [**Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue**Spyder**$22.54**50 rev9mo ago](https://www.amazon.com/dp/B0FRGQLFVC) [**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8**MGEOY**$32.32**5,493 rev10mo ago](https://www.amazon.com/dp/B0FR1LG7RX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y**PATPAT**$27.04**4.5★**▲ 382%**](https://www.amazon.com/dp/B0GMGYP5JP) [**Amazon Essentials Girls Fleece Zip-Up Hooded Sweatshirt with Lined Hood and Rib Knit Detail Bright Pink Medium**Amazon Essentials**$12.85**4.7★**▲ 375%**](https://www.amazon.com/dp/B08WK5LSXB) [**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**4.4★**▲ 362%**](https://www.amazon.com/dp/B0FB346S7S) [**Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue**Spyder**$22.54**4.7★**▲ 356%**](https://www.amazon.com/dp/B0FRGQLFVC) [**The Childrens Place Girls Water and Wind Resistant Hooded Zip Front Puffer Jacket Microfleece Lined Metallic Silver Large**The Children's Place**$22.97**4.5★**▲ 355%**](https://www.amazon.com/dp/B0FJZDFGZK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about girls winter coats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“True to size”*
**Warmth**17%
*“Cozy and warm”*
**Quality-Overall**16%
*“Good quality”*
**Color**7%
*“The pink color is gorgeous”*
**Comfort-Overall**4%
*“Super comfortable”*
**Value For Money**4%
*“Good for price”*
**Weight Light**3%
*“Lightweight”*
**Weather Proof**3%
*“Excellent and quality perfect to have in vehicle for all weather”*
**Durability**2%
*“Great and Durable”*
**Soft Feel**2%
*“The fabric is soft”*
### **What buyers complain about **
**Size-Overall**10%
*“Doesnt fit”*
**Durability**9%
*“it fell apart”*
**Zipper Quality**9%
*“the zipper broke”*
**Thickness**7%
*“I thought it would be thicker and warmer”*
**Thin**5%
*“Too thin”*
**Material Quality**4%
*“The outter material is either of low quality or the stitching is faulty”*
**Stitch/Finish/Polish**4%
*“The outter material is either of low quality or the stitching is faulty”*
**Quality-Overall**3%
*“These coats aren't made of good quality”*
**Pockets/Compartments**2%
*“Pockets came filled with dirty tissues”*
**Water Resistance**2%
*“Not waterproof”*
### **Top return reasons **
**Size-Overall**65%
**Sleeve Fit**6%
**Chest Fit**3%
**Length**3%
**Color**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Shoulder Fit**2%
**Arm Fit**2%
## **Common girls winter coats questions**
- **Is girls winter coats profitable to sell on Amazon United States?**
- The niche generates $204K/yr across 198 tracked products. 8 of 96 products launched in the last 360 days are still selling. 90-day search growth is -73.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the girls winter coats niche?**
- 58 brands and 80 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in girls winter coats?**
- Top complaints mined from reviews: Size-Overall, Durability, Zipper Quality. The return rate is 8.6% — above our launch gate.
- **When does demand for girls winter coats peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.7× the quietest.
- **What does it cost to enter the girls winter coats niche?**
- Listings span $9.94–$65.97; the average listing price is $28.95 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.
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