---
title: "Search terms — girls underwear - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/girls-underwear/search-terms"
last_updated: "2026-07-21T06:39:50.006Z"
locale: en
meta:
  description: "girls underwear clears our launch bar: a $2.9M/yr market growing +7.7% this quarter with returns at 1.7%. Data updated Jul 2026."
  "og:description": "girls underwear clears our launch bar: a $2.9M/yr market growing +7.7% this quarter with returns at 1.7%. Data updated Jul 2026."
  "og:title": "Search terms — girls underwear - Flapen"
---

# **girls underwear**

**Launch it**

A $2.9M/yr market growing +7.7% this quarter with returns at 1.7% — clears our launch bar.

Market size 96Growth 35Conversion 45Competition 95Returns 81Price range 74Avg price 77Brand share 80Review moat 21Quality gap 18

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 5.1M searches

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.77**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.21–$31.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,529.69**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality