---
title: "Girls Sun Hat — $9K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/girls-sun-hat"
last_updated: "2026-08-12T19:48:42.933Z"
locale: en
meta:
description: "Amazon product research for girls sun hat: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for girls sun hat: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Girls Sun Hat — $9K/mo Amazon US Product Research (2026)"
---
# **Girls Sun Hat**
**Worth a look**
Shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 89Conversion 32Competition 93Returns 49Price range 68Avg price 56Brand share 79Review moat 50Quality gap 22
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Growth**
**Great****+95.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.96–$33.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,481.56**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$104K**
$104K/yr · 321K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is girls sun hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, girls sun hat is a $104K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls sun hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$102K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**56%**
Top 20: 90%
**Top-5 click share**
**22%**
Top 20: 50%
**Open market**
**40%**
- HONGTEYA18% - ZOORON15% - ICOSY10% - Century Star6% - Aenmt6% - LCZTN4%
## **girls sun hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +95.2% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-sun-hat/trend)
## **Top girls sun hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **girls sun hat**85K/yr+95.9%1.2% conv. - **girls beach hat**40K/yr+80.0%0.7% conv. - **boys beach hat**27K/yr+101.1%1.3% conv. - **kids fishing hat**26K/yr+111.3%1.8% conv. - **girls sun hats**13K/yr+64.8%0.7% conv. - **girls summer hat**11K/yr+89.2%0.7% conv. - **youth sun hat**11K/yr+141.0%1.1% conv. - **girls sun hat age 8-10**12K/yr+54.4%1.3% conv. - **girls sun hats for kids ages 4-8**9K/yr+115.8%1.5% conv. - **beach hat for girls**11K/yr+69.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-sun-hat/search-terms)
## **Top girls sun hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years**HONGTEYA**$12.02**4.7★2,476 rev](https://www.amazon.com/dp/B0BS8WT7HL) [2**Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T**Century Star**$12.43**4.6★929 rev](https://www.amazon.com/dp/B0BS9M2V1S) [3**Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue**ICOSY**$9.33**4.7★1,267 rev](https://www.amazon.com/dp/B0C89L7D8S) [4**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red**Aenmt**$9.18**4.7★674 rev](https://www.amazon.com/dp/B096YRNCXN) [5**Kids Sun Hat Mesh Bucket UV Protection Toddler Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Teal Purple**ICOSY**$9.35**4.7★1,267 rev](https://www.amazon.com/dp/B09QPYFS88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Girls Straw Sun Visor Hat Wide Brim Ponytail Beach Hat with Bow Foldable Packable Roll-Up for Kids Summer Travel Khaki**ZOORON**$11.91**20 rev5mo ago](https://www.amazon.com/dp/B0GJ32PJF6) [**ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Light Blue)**ZOORON**$11.40**47 rev5mo ago](https://www.amazon.com/dp/B0GHRD6CQX) [**ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Pink)**ZOORON**$11.46**47 rev5mo ago](https://www.amazon.com/dp/B0GHR6TVT8) [**Kids Sun Hat Smile Face Bucket Hat for Toddler Girls Boys UPF 50+ Sun Protection Toddler Summer Hats Pink**SONMONY**$11.03**36 rev1y ago](https://www.amazon.com/dp/B0F2MMSX85) [**Outdoor Kids Sun Hat with Neck Flap UPF 50+ Qucik Dry Breathable Bucket Hats for Baby Boys Girls Safari Fishing Beach Hat Summer Adventure Light Grey Age 2-12 Years**ZOORON**$9.26**370 rev1y ago](https://www.amazon.com/dp/B0DRCQ61HK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Girls Straw Sun Visor Hat Wide Brim Ponytail Beach Hat with Bow Foldable Packable Roll-Up for Kids Summer Travel Khaki**ZOORON**$11.91**3.9★**▲ 34%**](https://www.amazon.com/dp/B0GJ32PJF6) [**GearTOP Kids Safari Hat Girls - Outdoor UPF 50+ Wide Brim Kids Hats Boys Hat Beach Hiking & Fishing Hats Pink**GearTOP**$16.47**4.6★**▲ 23%**](https://www.amazon.com/dp/B099M8W4K9) [**Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years**ICOSY**$9.33**4.7★**▲ 23%**](https://www.amazon.com/dp/B0D5Z1G3RT) [**ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Pink)**ZOORON**$11.46**4.3★**▲ 22%**](https://www.amazon.com/dp/B0GHR6TVT8) [**ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Light Blue)**ZOORON**$11.40**4.3★**▲ 22%**](https://www.amazon.com/dp/B0GHRD6CQX)
**~~View all trending →~~**
## **What reviews say buyers love and hate about girls sun hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fit great”*
**Quality-Overall**16%
*“Its well made”*
**Adjustability/Rotatability/Reclining**9%
*“Good adjustability”*
**Strap/String Quality**6%
*“The strap is easy to adjust”*
**Value For Money**5%
*“Worth it”*
**Comfort-Overall**5%
*“they told me they were super comfy to wear”*
**Color**4%
*“Colors dont fade”*
**Weight Light**4%
*“Super lightweight”*
**Suitability Hot Weather**3%
*“Super cute and comfortable for summer”*
**Material Quality**3%
*“Good quality material”*
### **What buyers complain about **
**Size-Overall**36%
*“Too small”*
**Strap/String Quality**11%
*“Strap broke in 2 months”*
**Quality-Overall**8%
*“Very Cheap made”*
**Thickness**4%
*“They are not very thick”*
**Material Quality**4%
*“Didnt love the material/quality seemed cheesy and wrinkly”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Hard Feel**2%
*“became very hard”*
**Durability**2%
*“Not durable lasted less than a month then the chin strap broke”*
**Stiffness**2%
*“The brim is a bit stiff”*
**Smell**2%
*“Bad chemical smell, can't be machined washed, material feels like cardboard and plastic”*
### **Top return reasons **
**Size-Overall**76%
**Color**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Quality-Overall**2%
**Shape/Style**1%
**Strap/String Quality**1%
**Thin**1%
**Width**1%
## **Common girls sun hat questions**
- **Is girls sun hat profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 93 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +95.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the girls sun hat niche?**
- 38 brands and 46 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in girls sun hat?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 3.1%.
- **When does demand for girls sun hat peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the girls sun hat niche?**
- Listings span $5.96–$33.81; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 1,482 reviews — the moat a new listing must climb.
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