---
title: "girls shorts — $866K/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/girls-shorts"
last_updated: "2026-07-20T19:19:00.525Z"
locale: en
meta:
description: "girls shorts clears our launch bar: a $866K/yr market growing +75.0% this quarter with returns at 3.9%. Data updated Jul 2026."
"og:description": "girls shorts clears our launch bar: a $866K/yr market growing +75.0% this quarter with returns at 3.9%. Data updated Jul 2026."
"og:title": "girls shorts — $866K/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **girls shorts**
**Launch it**
A $866K/yr market growing +75.0% this quarter with returns at 3.9% — clears our launch bar.
Market size 75Growth 81Conversion 11Competition 90Returns 43Price range 78Avg price 91Brand share 67Review moat 50Quality gap 28
**Avg price**
**Great****$21.54**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Growth**
**Great****+75.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.87–$40.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$866K**
$866K/yr · 4.6M searches
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,543.81**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, girls shorts is a $866K/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$862K–$1.1M**
- units × avg price
- **Launch success**
- **58%**
- 18 of 31 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **137 days**
## **Competition**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**25%**
Top 20: 53%
**Open market**
**31%**
- The Children's Place22% - Amazon Essentials17% - Resinta11% - FEOEOR9% - WIFFGO5% - Liberty Pro4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +75.0% search growth over the last 90 days.
200K150KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-shorts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$26K6%$52K9%$78K12%$104K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 83 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Unisex Babies x Sofia Grainge Unisex Baby Toddlers & Big Kids Pull-on Cotton Twill Shorts Pale Blue Beach Small**Amazon Essentials**$15.52**4.1★62 rev](https://www.amazon.com/dp/B0FTZ41C4S) [2**FEOEOR 6 Pack Girls Bike Shorts Cartwheel Toddler Biker Under Dress Dance Multi-Color Kids Shorts Girls Clothes Mixed Color A 5-6Y**FEOEOR**$13.64**4.6★2,687 rev](https://www.amazon.com/dp/B0CXMGSSVR) [3**1 or 3 Pack Girls Flowy Shorts with Spandex Liner & Pocket 2-in-1 Athletic Butterfly Shorts for Running Dance (Set 2 Medium)**Liberty Pro**$29.14**4.7★4,198 rev](https://www.amazon.com/dp/B0BN6TCMPH) [4**WIFFGO Girls Athletic Shorts 2 in 1 Elastic Waist Pockets Biker School Ball Games Running Sports Teen Summer Outfits Black**WIFFGO**$9.41**4.4★243 rev](https://www.amazon.com/dp/B0G2PG3ZZM) [5**The Childrens Place Roll Cuff Shortie Denim 3 Pack 8**The Children's Place**$36.84**4.6★2,857 rev](https://www.amazon.com/dp/B0BMF6VRZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Girls Girls French Terry Patch Pocket Shorts Light Grey Heather Medium**Amazon Essentials**$7.87**98 rev2mo ago](https://www.amazon.com/dp/B0FVJF461Z) [**Amazon Essentials Unisex Babies x Sofia Grainge Unisex Baby Toddlers & Big Kids Pull-on Cotton Twill Shorts Pale Blue Beach Small**Amazon Essentials**$15.52**62 rev2mo ago](https://www.amazon.com/dp/B0FTZ41C4S) [**Reebok 4 Pack: Girls Dry Fit Athletic Shorts Volleyball Basketball Soccer Running Sports Shorts Kids Teens Youth (616)- Set 6 M (8)**Reebok**$29.82**32 rev3mo ago](https://www.amazon.com/dp/B0GW9G5B4Z) [**Reebok 4-Pack: Girls Athletic Mesh Shorts with Side Taping Volleyball Basketball Running Shorts Kids Tweens Teens Youth- Set 6 L (10-12)**Reebok**$30.25**37 rev3mo ago](https://www.amazon.com/dp/B0GW9PNBCG) [**Amazon Essentials Girls High-Rise Athletic Performance Stretch Woven Shorts with Elastic Waistband Black Small**Amazon Essentials**$13.12**88 rev3mo ago](https://www.amazon.com/dp/B0FSSRGVB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Childrens Place Girls Solid Bike Shorts Spring Multi 8-Pack Medium**The Children's Place**$33.92**4.6★**▲ 18%**](https://www.amazon.com/dp/B0FQ71BNV4) [**Reebok 4 Pack: Girls Dry Fit Athletic Shorts Volleyball Basketball Soccer Running Sports Shorts Kids Teens Youth (616)- Set 6 M (8)**Reebok**$29.82**4.6★**▲ 18%**](https://www.amazon.com/dp/B0GW9G5B4Z) [**QWE 5 Pack Girls Athletic Shorts with Lock-Zip Pockets Secure No-Slip Gym Dry-Fit Soccer Shorts for Youth Set B 10-12Years**QWE**$33.44**4.6★**▲ 18%**](https://www.amazon.com/dp/B0GDFZ3RYH) [**Ruisita 10 Pack Girls Bike Shorts Under Dress Dance Shorts Toddler Cartwheel Biker Shorts Kids Summer Clothes Multicolor**Ruisita**$18.53**4.4★**▲ 18%**](https://www.amazon.com/dp/B0FW4B81JV) [**Tuliara 5 Packs Girls Athletic Shorts Dolphin Soccer Shorts for Teen Girl Kids Quick Dry Running Basketball Gym Set B 10-12Y**Tuliara**$24.04**4.5★**▲ 17%**](https://www.amazon.com/dp/B0GHNRGCQK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“and are true to size”*
**Quality-Overall**12%
*“Good quality, arrived quickly”*
**Comfort-Overall**10%
*“So comfortable”*
**Soft Feel**10%
*“Very soft material”*
**Value For Money**6%
*“great value”*
**Color**5%
*“The colors are pretty”*
**Exercise/Sports Suitability**3%
*“Great for sports and athletic events”*
**Material Quality**3%
*“Buttery soft material”*
**Stretchability/Expandability/Elasticity**3%
*“the stretch is good”*
**Pockets/Compartments**3%
*“its nice they have a pocket for a phone”*
### **What buyers complain about **
**Size-Overall**38%
*“Longer than I expected”*
**Thickness**10%
*“But also it is thin, and meh”*
**Transparency**5%
*“theyre see through”*
**Quality-Overall**5%
*“Pure trash”*
**Waist Fit**2%
*“The waist is a little loose”*
**Drying Time**2%
*“do not put in dryer”*
**Value For Money**2%
*“Im absolutely floored that I paid almost $30 for these to be sheer”*
**Material Quality**2%
*“Terrible material”*
**Exercise/Sports Suitability**1%
*“not good for fishing lol”*
**Pilling/Linting**1%
*“Pilled after one wash”*
### **Top return reasons **
**Size-Overall**63%
**Waist Fit**11%
**Length**7%
**Material Quality**4%
**Thigh Fit**3%
**Inseam Fit**2%
**Advertised Vs Actual Product**2%
**Hip Fit**1%
**Thin**1%
**Shape/Style**1%
## **Common questions**
- **Is girls shorts profitable to sell on Amazon United States?**
- The niche generates $866K/yr across 83 tracked products. 18 of 31 products launched in the last 360 days are still selling. 90-day search growth is +75.0%. Flapen's verdict: Launch it (63/100).
- **How competitive is the girls shorts niche?**
- 28 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in girls shorts?**
- Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 3.9%.
- **When does demand for girls shorts peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the girls shorts niche?**
- Listings span $7.87–$40.83; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 1,544 reviews — the moat a new listing must climb.
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