---
title: "Girls Fleece Jacket — $9K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/girls-fleece-jacket"
last_updated: "2026-08-12T17:10:48.590Z"
locale: en
meta:
description: "Amazon product research for girls fleece jacket: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for girls fleece jacket: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Girls Fleece Jacket — $9K/mo Amazon US Product Research"
---
# **Girls Fleece Jacket**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 26Growth 7Conversion 6Competition 89Returns 10Price range 90Avg price 95Brand share 52Review moat 25Quality gap 21
**Avg price**
**Incredible****$26.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.34–$74.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$105K**
$105K/yr · 850K searches
**Review moat**
**Bad****4,667.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****9.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is girls fleece jacket profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, girls fleece jacket is a $105K/yr Amazon United States market (850K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls fleece jacket market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#363**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**26%**
Top 20: 52%
**Open market**
**22%**
- Columbia50% - EIGIOO7% - Reebok6% - Eddie Bauer6% - MGEOY5% - WELAKEN4%
## **girls fleece jacket demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-fleece-jacket/trend)
## **Top girls fleece jacket search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **girls spring jacket**46K/yr-42.7%0.3% conv. - **columbia kids**76K/yr-9.5%0.1% conv. - **girls fleece jacket**126K/yr-46.3%0.4% conv. - **columbia jacket kids**114K/yr-65.6%0.1% conv. - **spring jackets for girls**26K/yr-43.0%0.3% conv. - **girls lightweight jacket**50K/yr-14.8%0.1% conv. - **kids fleece jacket**65K/yr-41.6%0.4% conv. - **fleece jacket kids**50K/yr-18.8%0.1% conv. - **columbia boys**29K/yr-7.3%0.0% conv. - **light jacket for girls**20K/yr-1.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-fleece-jacket/search-terms)
## **Top girls fleece jacket products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small**Columbia**$25.18**4.8★19,528 rev](https://www.amazon.com/dp/B01MXLSU40) [2**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium**Columbia**$23.95**4.8★15,623 rev](https://www.amazon.com/dp/B00AJ32SDU) [3**Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small**Columbia**$32.30**4.8★1,200 rev](https://www.amazon.com/dp/B0815HLWXF) [4**Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small**Amazon Essentials**$15.32**4.7★10,237 rev](https://www.amazon.com/dp/B096WDP46M) [5**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**4.4★49 rev](https://www.amazon.com/dp/B0FB346S7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years**Haloumoning**$16.48**30 rev5mo ago](https://www.amazon.com/dp/B0GHDDZH24) [**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**49 rev6mo ago](https://www.amazon.com/dp/B0FB346S7S) [**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8**MGEOY**$32.32**5,493 rev9mo ago](https://www.amazon.com/dp/B0FR1LG7RX) [**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 10/12**MGEOY**$31.92**5,493 rev9mo ago](https://www.amazon.com/dp/B0FR196JT1) [**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small**Eddie Bauer**$25.88**154 rev10mo ago](https://www.amazon.com/dp/B0FNLNVZCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium**Columbia**$73.96**0.0★**▲ 210%**](https://www.amazon.com/dp/B0FCCM8W7L) [**Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years**Haloumoning**$16.48**3.3★**▲ 207%**](https://www.amazon.com/dp/B0GHDDZH24) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**Columbia**$29.29**4.6★**▲ 198%**](https://www.amazon.com/dp/B0CLR6BB2F) [**Columbia Youth Girls Switchback II Rain Jacket Bright Plum X-Small**Columbia**$27.02**4.6★**▲ 180%**](https://www.amazon.com/dp/B0CLQRV74V) [**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**4.4★**▲ 170%**](https://www.amazon.com/dp/B0FB346S7S)
**~~View all trending →~~**
## **What reviews say buyers love and hate about girls fleece jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Good fit”*
**Quality-Overall**13%
*“The overall quality also feels very solid”*
**Warmth**8%
*“keeps me extremely warm”*
**Weight Light**7%
*“Great Lightweight Rain Jacket for Kids”*
**Soft Feel**7%
*“This is a really nice kids jacket with super soft and comfortable material”*
**Comfort-Overall**6%
*“comfortable”*
**Color**5%
*“The color and style is cute too”*
**Weather Proof**4%
*“great for in between weather”*
**Advertised Vs Actual Product**4%
*“Was what I expected”*
**Zipper Quality**4%
*“No issues with the zipper or pockets”*
### **What buyers complain about **
**Thickness**8%
*“Warm soft wish it was slightly thicker”*
**Zipper Quality**7%
*“Faulty zipper”*
**Stitch/Finish/Polish**7%
*“stitching came undone quick”*
**Value For Money**5%
*“It feels really cheap for the price”*
**Suitability Winter Weather**3%
*“I probably wouldnt recommend these by themselves for blizzard weather”*
**Strength**3%
*“It was flimsy”*
**Size-Overall**3%
*“Great buy just too short”*
**Durability**2%
*“it will rip which is pretty inevitable with children”*
**Material Quality**2%
*“The material and zipper don't seem to be the best quality”*
**Quality-Overall**2%
*“It feels really cheap for the price”*
### **Top return reasons **
**Size-Overall**68%
**Thin**5%
**Sleeve Fit**4%
**Length**3%
**Material Quality**2%
**Chest Fit**2%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Color**2%
**Value For Money**1%
## **Common girls fleece jacket questions**
- **Is girls fleece jacket profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 82 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the girls fleece jacket niche?**
- 21 brands and 70 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in girls fleece jacket?**
- Top complaints mined from reviews: Thickness, Zipper Quality, Stitch/Finish/Polish. The return rate is 9.3% — above our launch gate.
- **When does demand for girls fleece jacket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the girls fleece jacket niche?**
- Listings span $11.34–$74.97; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.
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