---
title: "Girls Flannel Shirts — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/girls-flannel-shirts"
last_updated: "2026-08-12T19:57:40.238Z"
locale: en
meta:
description: "Amazon product research for girls flannel shirts: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for girls flannel shirts: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Girls Flannel Shirts — $2K/mo Amazon US Product Research"
---
# **Girls Flannel Shirts**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 6Growth 10Conversion 4Competition 91Returns 5Price range 62Avg price 79Brand share 78Review moat 76Quality gap 37
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****481.52**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.52–$25.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 398K searches
**Returns**
**Bad****10.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is girls flannel shirts profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, girls flannel shirts is a $22K/yr Amazon United States market (398K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls flannel shirts market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **182 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**24%**
Top 20: 59%
**Open market**
**36%**
- The Children's Place18% - Ochine13% - Betusline9% - Noomelfish9% - SELINK8% - LIONJIE7%
## **girls flannel shirts demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.
50K30KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-flannel-shirts/trend)
## **Top girls flannel shirts search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **girls flannel shirts**103K/yr-42.6%0.7% conv. - **girls plaid shirt**51K/yr-15.3%1.1% conv. - **plaid shirts for girls**32K/yr-18.9%0.7% conv. - **girls flannel shirt**24K/yr-22.1%0.7% conv. - **girls flannel**34K/yr-40.1%0.4% conv. - **plaid shirt girls**10K/yr+6.8%0.9% conv. - **flannel shirt girls**18K/yr-33.2%0.9% conv. - **camisa de cuadros para nia**6K/yr+14.8%0.1% conv. - **plaid shirt for girls**9K/yr+10.5%0.3% conv. - **flannel shirt for girls**15K/yr-36.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/girls-flannel-shirts/search-terms)
## **Top girls flannel shirts products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4414%$8826%$1K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Phorecys Girls Plaid Flannel Shirt Long Sleeve Button Down Buffalo Checkered Shirt Z05 Tag 160-9/10 Years**Phorecys**$18.25**4.6★175 rev](https://www.amazon.com/dp/B08JPQNB62) [2**Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown**Balabala**$15.77**4.6★43 rev](https://www.amazon.com/dp/B0FKGZCQY4) [3**Betusline Girls Plaid Flannel Shirt Kids Long Sleeve Button Button Shirts Tops F White & Pink 2-3 Years= Tag 100**Betusline**$12.13**4.5★469 rev](https://www.amazon.com/dp/B0CJV8P7DW) [4**SELINK Girls Long Sleeve Flannel Shirt Kids Buffalo Plaid Button Down Shirt Casual Cute Flannel Blouse Tops Bright Pink XXL**SELINK**$15.18**4.6★329 rev](https://www.amazon.com/dp/B0DKWYQ9MM) [5**Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Pink**Ochine**$19.47**4.7★23 rev](https://www.amazon.com/dp/B0FMR1LP1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Western Cowgirls Outfit Girls Sleeveless Button Down Plaid Shirt Tie Front Blouse Tops for 5-12 Years Girls**CHUANGLI**$17.50**12 rev5mo ago](https://www.amazon.com/dp/B0GJDBHJ5R) [**Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Pink**Ochine**$19.65**23 rev8mo ago](https://www.amazon.com/dp/B0G2QMQZLV) [**Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Blue**Ochine**$19.40**23 rev8mo ago](https://www.amazon.com/dp/B0G2QKV9SK) [**Arshiner Girls Button Down Flannel Shirts Long Sleeve Plaid Shackets Fashion Casual Blouse Top Black 9-10 Years**Arshiner**$22.33**74 rev9mo ago](https://www.amazon.com/dp/B0FMY4LX1Q) [**Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown**Balabala**$15.77**43 rev10mo ago](https://www.amazon.com/dp/B0FKGZCQY4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bienzoe Girls Crop Tank Tops: Cowgirl Plaid Sleeveless Button Down Western Casual Blouse Blue 18**Bienzoe**$18.88**4.6★**▲ 224%**](https://www.amazon.com/dp/B06WWHNT9W) [**Girls Long Sleeve Flannel Plaid Shirt Casual Button Down Shirts Tie Front Collared Blouse Tops for 5-14 Years Pink**Ochine**$19.65**4.7★**▲ 218%**](https://www.amazon.com/dp/B0G2QMQZLV) [**Western Cowgirls Outfit Girls Sleeveless Button Down Plaid Shirt Tie Front Blouse Tops for 5-12 Years Girls**CHUANGLI**$17.50**4.3★**▲ 216%**](https://www.amazon.com/dp/B0GJDBHJ5R) [**The Childrens Place Girls Long Sleeve Plaid Button Up Shirt Dusky Blue X-Large**The Children's Place**$14.11**4.4★**▲ 214%**](https://www.amazon.com/dp/B0F6VMRSRD) [**Noomelfish Girls Plaid Sleeveless Button Down Shirt Tie Knot Blouse Tank Tops Plaid Pink White Size 9-10 Years**Noomelfish**$18.34**4.6★**▲ 208%**](https://www.amazon.com/dp/B0D8T7JY4N)
**~~View all trending →~~**
## **What reviews say buyers love and hate about girls flannel shirts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“fit really well”*
**Warmth**11%
*“it is thick enough to keep her warm”*
**Material Quality**10%
*“The material is lightweight and breathable”*
**Quality-Overall**7%
*“it seems like its really good quality”*
**Soft Feel**3%
*“It was soft and looked adorable”*
**Stitch/Finish/Polish**3%
*“quality stitching”*
**Shape/Style**3%
*“my daughter loved the style”*
**Wrinkle**3%
*“35% polyester blend means that it wont wrinkle easily”*
**Design-Overall**3%
*“The design is very cute”*
**Breathability**2%
*“breathable which makes it a good choice for warmer weather”*
### **What buyers complain about **
**Size-Overall**38%
*“Not a good fit”*
**Value For Money**8%
*“Wish it didnt cost so much”*
**Thickness**6%
*“The material is slightly thin”*
**Stitch/Finish/Polish**6%
*“Both side seams were unfinished with gaping holes”*
**Color**4%
*“I got you different colors of this shirt”*
**Hard Feel**4%
*“Not soft”*
**Durability**4%
*“This shirt ripped in several places along the hems on the first day”*
**Allergies**2%
*“Since my granddaughter is sensitive to certain materials”*
**Material Quality**2%
*“the fabric feels a bit scratchy”*
### **Top return reasons **
**Size-Overall**64%
**Length**6%
**Sleeve Fit**6%
**Material Quality**5%
**Chest Fit**3%
**Color**3%
**Waist Fit**2%
**Shoulder Fit**2%
**Thin**2%
**Arm Fit**2%
## **Common girls flannel shirts questions**
- **Is girls flannel shirts profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 77 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the girls flannel shirts niche?**
- 24 brands and 25 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in girls flannel shirts?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 10.6% — above our launch gate.
- **When does demand for girls flannel shirts peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the girls flannel shirts niche?**
- Listings span $8.52–$25.48; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.
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