---
title: "Gingham — $11K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/gingham"
last_updated: "2026-08-12T19:36:40.814Z"
locale: en
meta:
description: "Amazon product research for gingham: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for gingham: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Gingham — $11K/mo Amazon US Product Research (2026)"
---
# **Gingham**
**Worth a look**
Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 88Conversion 6Competition 97Returns 8Price range 80Avg price 86Brand share 95Review moat 75Quality gap 86
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+93.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.03–$44.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****504.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$129K**
$129K/yr · 1.5M searches
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is gingham profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, gingham is a $129K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gingham market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$116K–$155K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,966**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**74 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**38%**
Top 20: 76%
**Top-5 click share**
**11%**
Top 20: 31%
**Open market**
**60%**
- IDEALSANXUN13% - LOMON8% - siliteelon6% - EVALESS4% - Blooming Jelly4% - Amazon Essentials4%
## **gingham demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +93.5% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/gingham/trend)
## **Top gingham search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **gingham top**349K/yr+83.7%0.2% conv. - **red gingham top**209K/yr+241.9%0.5% conv. - **gingham**194K/yr+30.5%0.1% conv. - **gingham tops for women**135K/yr+59.3%0.2% conv. - **red gingham**55K/yr+215.7%0.2% conv. - **red plaid top**56K/yr+157.7%0.4% conv. - **gingham shirt women**73K/yr+17.2%0.2% conv. - **womens gingham top**49K/yr+67.7%0.2% conv. - **red and white gingham top**31K/yr+383.2%0.5% conv. - **gingham shirt**47K/yr+60.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/gingham/search-terms)
## **Top gingham products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$3K3%$4K4%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**siliteelon Womens Plaid Shirts Gingham Top Short Sleeve Button Down Ruffle V Neck Dress Shirts Cotton Casual Work Blouse Red**siliteelon**$23.48**4.1★109 rev](https://www.amazon.com/dp/B0G6KMFKK1) [2**IDEALSANXUN Red Gingham Top 2026 Spring Summer Checkered Plaid Tank Top Sleeveless Shirt Blouse Vest Wine S**IDEALSANXUN**$19.49**4.2★623 rev](https://www.amazon.com/dp/B0F1G2FVW1) [3**IDEALSANXUN Linen Tops for Women Spring Summer Clothes 2026 Cute Crop Sleeveless Plaid Shirts Blouses Gingham Top Dark Khaki S**IDEALSANXUN**$18.26**4.2★623 rev](https://www.amazon.com/dp/B0F1G4TQBS) [4**Amazon Essentials Womens Fluid Twill Short Puff Sleeve Smock Detail Shirt Black White Mini Gingham Medium**Amazon Essentials**$10.00**4.2★3,184 rev](https://www.amazon.com/dp/B08WS8HVB7) [5**LOMON Womens Summer Sleeveless Tops Square Neck Ruffle Sleeve Shirts Plaid Smocked Tank Top Babydoll Y2K (Red White Plaid M)**LOMON**$14.94**4.4★421 rev](https://www.amazon.com/dp/B0DNMHP8V7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AKEWEI Gingham Top Cropped Tank Tops for Women Cotton Linen Shirts Spring Summer Tops 2026 Crew Neck SleeCreweless Flowy Soft TopKhaki PlaidS**AKEWEI**$17.57**109 rev3mo ago](https://www.amazon.com/dp/B0GT512ZPG) [**MASCOMODA Womens Puff Short Sleeve Summer Tops Striped Plaid Ruffle V Neck Button Down Shirts Business Casual Work Blouses(Plaid Black White Large)**MASCOMODA**$30.37**279 rev4mo ago](https://www.amazon.com/dp/B0G65DQK5Z) [**OPCAKM Casual Tops for Women Plaid Babydoll T Shirts Sleeveless Peplum Top Cotton Blouse Summer Shirts Trendy(Red-S)**OPCAKM**$21.84**197 rev5mo ago](https://www.amazon.com/dp/B0GLY3N4BX) [**siliteelon Womens Plaid Shirts Gingham Top Short Sleeve Button Down Ruffle V Neck Dress Shirts Cotton Casual Work Blouse Red**siliteelon**$23.48**109 rev5mo ago](https://www.amazon.com/dp/B0G6KMFKK1) [**Dookttker Women Cotton Gingham Button Down Shirts Slim Fit Sleeveless Blouses Plaid Tops Summer Clothes Fashion Outfits**Dookttker**$17.33**75 rev6mo ago](https://www.amazon.com/dp/B0GGH4B9R9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OPCAKM Casual Tops for Women Plaid Babydoll T Shirts Sleeveless Peplum Top Cotton Blouse Summer Shirts Trendy(Red-S)**OPCAKM**$21.84**4.4★**▲ 21%**](https://www.amazon.com/dp/B0GLY3N4BX) [**AKEWEI Gingham Top Cropped Tank Tops for Women Cotton Linen Shirts Spring Summer Tops 2026 Crew Neck SleeCreweless Flowy Soft TopKhaki PlaidS**AKEWEI**$17.57**4.4★**▲ 20%**](https://www.amazon.com/dp/B0GT512ZPG) [**MASCOMODA Womens Puff Short Sleeve Summer Tops Striped Plaid Ruffle V Neck Button Down Shirts Business Casual Work Blouses(Plaid Black White Large)**MASCOMODA**$30.37**4.3★**▲ 19%**](https://www.amazon.com/dp/B0G65DQK5Z) [**Dookttker Women Cotton Gingham Button Down Shirts Slim Fit Sleeveless Blouses Plaid Tops Summer Clothes Fashion Outfits**Dookttker**$17.33**4.5★**▲ 17%**](https://www.amazon.com/dp/B0GGH4B9R9) [**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Red White Plaid Medium**ANRABESS**$10.79**4.5★**▲ 16%**](https://www.amazon.com/dp/B0FVXYKRQJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about gingham**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits like a glove”*
**Comfort-Overall**11%
*“Most comfortable top”*
**Quality-Overall**6%
*“Good Quality”*
**Color**6%
*“The color is accurate”*
**Shape/Style**5%
*“Very flattering”*
**Material Quality**5%
*“Material is soft”*
**Weight Light**3%
*“The fabric feels lightweight”*
**Value For Money**3%
*“Great value”*
**Soft Feel**2%
*“the material is buttery soft”*
**Advertised Vs Actual Product**2%
*“just as advertised”*
### **What buyers complain about **
**Size-Overall**25%
*“Bigger size”*
**Material Quality**6%
*“Cheap material”*
**Quality-Overall**5%
*“Cheaply made”*
**Color**4%
*“Not the right color”*
**Chest Fit**3%
*“Size up if you have a bigger chest”*
**Stretchability/Expandability/Elasticity**2%
*“no stretch”*
**Thickness**2%
*“Too thick for summer”*
**Shape/Style**2%
*“Not a flattering style”*
**Transparency**1%
*“The cream is slightly see through”*
**Shrinkage Resistance**1%
*“It shrank significantly”*
### **Top return reasons **
**Size-Overall**45%
**Length**8%
**Chest Fit**8%
**Waist Fit**6%
**Material Quality**6%
**Color**4%
**Shape/Style**3%
**Hip Fit**2%
**Advertised Vs Actual Product**2%
**Thigh Fit**2%
## **Common gingham questions**
- **Is gingham profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 255 tracked products. 24 of 172 products launched in the last 360 days are still selling. 90-day search growth is +93.5%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the gingham niche?**
- 74 brands and 84 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in gingham?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.7% — above our launch gate.
- **When does demand for gingham peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the gingham niche?**
- Listings span $8.03–$44.87; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.
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