---
title: "Gingham Shorts — $18K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/gingham-shorts"
last_updated: "2026-08-13T09:25:18.658Z"
locale: en
meta:
description: "Amazon product research for gingham shorts: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for gingham shorts: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Gingham Shorts — $18K/mo Amazon US Product Research (2026)"
---
# **Gingham Shorts**
**Worth a look**
Shows demand growing +238.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 98Conversion 15Competition 84Returns 14Price range 77Avg price 60Brand share 60Review moat 53Quality gap 65
**Growth**
**Incredible****+238.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$8.21–$37.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,378.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$213K**
$213K/yr · 1.3M searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is gingham shorts profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, gingham shorts is a $213K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gingham shorts market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$132K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**69%**
Top 20: 96%
**Top-5 click share**
**31%**
Top 20: 61%
**Open market**
**27%**
- ANRABESS47% - CHICGAL7% - LOMON6% - HONGTEYA5% - BMJL5% - IWOLLENCE4%
## **gingham shorts demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +238.5% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/gingham-shorts/trend)
## **Top gingham shorts search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **gingham shorts**315K/yr+263.9%0.5% conv. - **checkered shorts**200K/yr+240.9%0.3% conv. - **gingham shorts women**107K/yr+157.1%0.5% conv. - **plaid shorts women**130K/yr+163.1%0.4% conv. - **plaid shorts**152K/yr+89.8%0.2% conv. - **red plaid shorts**76K/yr+326.9%0.8% conv. - **red checkered shorts**64K/yr+331.2%1.2% conv. - **red and white shorts**61K/yr+560.5%0.4% conv. - **womens gingham shorts**31K/yr+265.4%0.4% conv. - **red and white gingham shorts**21K/yr+628.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/gingham-shorts/search-terms)
## **Top gingham shorts products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$13K9%$19K12%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Red White Plaid Medium**ANRABESS**$8.98**4.4★5,337 rev](https://www.amazon.com/dp/B0DK88QZQ7) [2**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Red White Plaid Medium**ANRABESS**$10.58**4.5★738 rev](https://www.amazon.com/dp/B0FVXYKRQJ) [3**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Brown White Plaid Medium**ANRABESS**$14.01**4.5★738 rev](https://www.amazon.com/dp/B0FVY3G84K) [4**ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Red White Plaid Small**ANRABESS**$9.13**4.4★5,337 rev](https://www.amazon.com/dp/B0DK88BRF4) [5**Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Red M)**CHICGAL**$8.65**4.0★113 rev](https://www.amazon.com/dp/B0FWRG7P9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOYLADY 3-Pack Plaid Pajama Shorts for Women Gingham Boxer Sleep Bottoms Set A-L**JOYLADY**$18.99**87 rev5mo ago](https://www.amazon.com/dp/B0GLYJDZ17) [**Women Plaid Shorts Boxer Shorts Bottoms For Summer Beach (Red Large)**HONGTEYA**$8.87**129 rev6mo ago](https://www.amazon.com/dp/B0GDXHPC5M) [**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L Red Plaid)**BMJL**$24.50**12,803 rev7mo ago](https://www.amazon.com/dp/B0G3GY1M29) [**Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Red M)**CHICGAL**$8.65**113 rev9mo ago](https://www.amazon.com/dp/B0FWRG7P9G) [**Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Black M)**CHICGAL**$8.41**113 rev9mo ago](https://www.amazon.com/dp/B0FWRHJX2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Black White Plaid Large**ANRABESS**$10.52**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FVXVKMX2) [**JOYLADY 3-Pack Plaid Pajama Shorts for Women Gingham Boxer Sleep Bottoms Set A-L**JOYLADY**$18.99**4.2★**▲ 15%**](https://www.amazon.com/dp/B0GLYJDZ17) [**Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Black M)**CHICGAL**$8.41**4.0★**▲ 15%**](https://www.amazon.com/dp/B0FWRHJX2L) [**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Brown White Plaid Medium**ANRABESS**$14.01**4.5★**▲ 14%**](https://www.amazon.com/dp/B0FVY3G84K) [**Women Boxer Shorts Comfy Gingham Drawstring Pajama Bottom Plaid Casual Pants with Pocket(Red M)**CHICGAL**$8.65**4.0★**▲ 13%**](https://www.amazon.com/dp/B0FWRG7P9G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about gingham shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“The fit is flattering”*
**Comfort-Overall**22%
*“SUPER COMFORTABLE”*
**Quality-Overall**8%
*“Good quality for the price, cute, and has pockets”*
**Pockets/Compartments**5%
*“Love the pockets”*
**Material Quality**4%
*“Material is soft”*
**Value For Money**4%
*“These are very affordable”*
**Color**3%
*“Color is vibrant”*
**Soft Feel**2%
*“Comfy and soft”*
**Advertised Vs Actual Product**2%
*“As described”*
**Stretchability/Expandability/Elasticity**2%
*“The stretchy elastic waistband has been very comfortable so far”*
### **What buyers complain about **
**Size-Overall**30%
*“Little big”*
**Stretchability/Expandability/Elasticity**5%
*“Not very stretchy”*
**Quality-Overall**4%
*“Poor quality, very boxy, itchy”*
**Transparency**3%
*“Not see through”*
**Thigh Fit**3%
*“Snug in thighs”*
**Waist Fit**3%
*“Runs small in waist”*
**Comfort-Overall**3%
*“Uncomfortable fit”*
**Material Quality**2%
*“They are a scratchy material”*
**Pockets/Compartments**2%
*“Pockets arent super deep”*
**Stitch/Finish/Polish**1%
*“Weird sewing makes them not fit correctly”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**12%
**Length**8%
**Thigh Fit**6%
**Hip Fit**4%
**Material Quality**4%
**Shape/Style**2%
**Inseam Fit**2%
**Advertised Vs Actual Product**2%
**Color**1%
## **Common gingham shorts questions**
- **Is gingham shorts profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 60 tracked products. 17 of 23 products launched in the last 360 days are still selling. 90-day search growth is +238.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the gingham shorts niche?**
- 26 brands and 28 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in gingham shorts?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 8.1% — above our launch gate.
- **When does demand for gingham shorts peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the gingham shorts niche?**
- Listings span $8.21–$37.79; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.
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