---
title: "Ghostface — $98K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ghostface"
last_updated: "2026-08-12T17:42:28.473Z"
locale: en
meta:
description: "Amazon product research for ghostface: $98K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ghostface: $98K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ghostface — $98K/mo Amazon US Product Research (2026)"
---
# **Ghostface**
**Worth a look**
Shows a sweet-spot price point ($20.38 avg), but soft demand (-35.6% this quarter) keeps it on the watch list.
Market size 81Growth 7Conversion 20Competition 72Returns 74Price range 87Avg price 88Brand share 36Review moat 68Quality gap 52
**Avg price**
**Great****$20.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.16–$68.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 3.6M searches
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****769.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.6%**
90-day search growth — must beat 0% to launch
## **Is ghostface profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ghostface is a $1.2M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghostface market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#3,855**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**13%**
- Fun World53% - Bioworld14% - HMPBS8% - Masfrida5% - GRS GRANDROSÉ3% - SzBlaZe3% - Open — no brand owns it (9 brands, 13%)
## **ghostface demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.6% search growth over the last 90 days.
800K600KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 28.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ghostface/trend)
## **Top ghostface search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ghostface**789K/yr-45.5%0.3% conv. - **ghostface mask**848K/yr-45.0%1.9% conv. - **scream mask**728K/yr-32.8%3.1% conv. - **ghost face**474K/yr-33.6%0.4% conv. - **ghost face masks**66K/yr+123.5%2.3% conv. - **ghost face mask**307K/yr-17.2%1.8% conv. - **scary movie mask**52K/yr+95.2%1.5% conv. - **scream mask ghostface**67K/yr-47.4%3.1% conv. - **scary movie ghost face mask**6K/yr+2.1%1.1% conv. - **ghostface masks**15K/yr-24.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ghostface/search-terms)
## **Top ghostface products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$59K10%$118K15%$177K20%$235K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun World Ghost Face Mask As Seen in the Motion Picture Scream Adult**Fun World**$11.20**4.5★5,712 rev](https://www.amazon.com/dp/B000JFM8NI) [2**Fun World Officially Licensed Ghost Face Aged Mask Costume Accessory**Fun World**$18.76**4.6★1,227 rev](https://www.amazon.com/dp/B0C4BYW8CN) [3**HMPBS Halloween Mask Natural Latex Scary Skull Mask Horror Full Head Masque Halloween Party Costume Cosplay Props (B)**HMPBS**$28.96**4.6★883 rev](https://www.amazon.com/dp/B0BRQ7DGPT) [4**Fun World Officially Licensed 25th Anniversary Ghost Face Mask Costume Accessory**Fun World**$18.09**4.6★1,320 rev](https://www.amazon.com/dp/B09MHLVGKQ) [5**Fun World Officially Licensed Scary Movie Wassup Mask Costume Accessory**Fun World**$16.05**4.7★735 rev](https://www.amazon.com/dp/B000GKW6RY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans**Funko**$15.34**57 rev4mo ago](https://www.amazon.com/dp/B08HH51TTQ) [**Bioworld Ghostface All-Over Print Womens Pink Sleep Pajama Pants -Large**Bioworld**$23.61**11 rev7mo ago](https://www.amazon.com/dp/B0G83CVQYZ) [**Bioworld Ghostface Mens T-Shirt And Shorts Sleepwear Set -Small**Bioworld**$32.66**3 rev8mo ago](https://www.amazon.com/dp/B0FZF3XQY5) [**itsSpooky Halloween Scary Latex Mask Halloween Horror White Face Mask Full Head Skeleton Shaped Skull Mask Masquerade Cosplay Party Costume Decoration Props**itsSpooky**$22.79**18 rev10mo ago](https://www.amazon.com/dp/B0FNKLV6FP) [**M-YOUNG Halloween Mask Horror Full Face Mask Natural Latex Scary Skull Mask for Adults Scary Horror Movie Costume Accessory for Cosplay and Halloween Party**M-YOUNG**$18.08**19 rev11mo ago](https://www.amazon.com/dp/B0FKYR8DDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bioworld Ghostface All-Over Print Womens Pink Sleep Pajama Pants -Large**Bioworld**$23.61**4.6★**▲ 616%**](https://www.amazon.com/dp/B0G83CVQYZ) [**SzBlaZe Unisex Ghost Print Stocking Balaclava Mask Good For War Game Halloween Cosplay (Print 1)**SzBlaZe**$11.13**4.6★**▲ 532%**](https://www.amazon.com/dp/B07DZJDC2G) [**Bioworld Ghostface Mens T-Shirt And Shorts Sleepwear Set -Small**Bioworld**$32.66**5.0★**▲ 497%**](https://www.amazon.com/dp/B0FZF3XQY5) [**Ghost Mask Skull Full Face Mask for War Game Outdoor Sport (multicolored5 one Size)**Wandamaga**$11.84**4.4★**▲ 493%**](https://www.amazon.com/dp/B0F8VD62F4) [**GRS GRANDROS Halloween Slippers For Women Men Indoor House Bedroom Skeleton Goth Cute Home Skeleton Horror Black Fun Slip Shoes**GRS GRANDROSÉ**$14.24**4.4★**▲ 471%**](https://www.amazon.com/dp/B0FF5X9Z1G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ghostface**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality”*
**Size-Overall**15%
*“Fits perfect”*
**Advertised Vs Actual Product**11%
*“As described”*
**Value For Money**9%
*“Good value for the money”*
**Comfort-Overall**7%
*“comfy to wear”*
**Smell**5%
*“Vanilla smell”*
**Collectibles**4%
*“fun horror collectable”*
**Material Quality**4%
*“Really nice material love this mask”*
**Brightness/Shine/Glow**3%
*“the fact that it is glow in the dark is amazing”*
**Durability**2%
*“Nice and durable”*
### **What buyers complain about **
**Size-Overall**14%
*“Size down”*
**Smell**13%
*“Chemical smelling”*
**Quality-Overall**12%
*“Looks cheap”*
**Thickness**6%
*“Could have been a little thicker material”*
**Advertised Vs Actual Product**6%
*“I was worried as there were multiple photos on the listing”*
**Functionality-Overall**5%
*“the execution is lacking”*
**Comfort-Overall**3%
*“Uncomfortable”*
**Durability**2%
*“Broke easy”*
**Stitch/Finish/Polish**2%
*“stitching could be better”*
**Breathability**2%
*“not very breathable”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Material Quality**5%
**Smell**5%
**Defective Material/Parts**5%
**Feet Fit**3%
**Comfort-Overall**3%
**Product Condition**2%
## **Common ghostface questions**
- **Is ghostface profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 36 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the ghostface niche?**
- 15 brands and 118 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in ghostface?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 2.1%.
- **When does demand for ghostface peak?**
- Demand peaks in Jul–Oct–Nov; the busiest month runs 28.0× the quietest.
- **What does it cost to enter the ghostface niche?**
- Listings span $9.16–$68.07; the average listing price is $20.38 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.
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