---
title: "Funny Thongs — $9K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/funny-thongs"
last_updated: "2026-08-12T20:09:43.022Z"
locale: en
meta:
description: "Amazon product research for funny thongs: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for funny thongs: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Funny Thongs — $9K/mo Amazon US Product Research (2026)"
---
# **Funny Thongs**
**Worth a look**
Shows a fragmented shelf (top 5 take 32% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Market size 25Growth 18Conversion 12Competition 83Returns 70Price range 69Avg price 57Brand share 69Review moat 77Quality gap 60
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****464.52**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.99–$34.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.84**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$102K**
$102K/yr · 831K searches
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is funny thongs profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, funny thongs is a $102K/yr Amazon United States market (831K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **funny thongs market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$128K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#24,138**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **36%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **186 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**64%**
Top 20: 92%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**32%**
- Southern Sisters42% - NE Beauty8% - JINKAIJIA6% - Dellukee4% - Knaughty Knickers4% - Dirty Girl Undies4%
## **funny thongs demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -14.9% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/funny-thongs/trend)
## **Top funny thongs search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **funny underwear for women**99K/yr+3.4%0.6% conv. - **funny lingerie**48K/yr+55.0%0.9% conv. - **funny lingerie for women**55K/yr+20.9%1.0% conv. - **funny womens underwear**49K/yr+25.8%0.6% conv. - **funny underwear for women bachelorette**51K/yr+146.0%0.6% conv. - **funny panties**39K/yr+19.7%0.4% conv. - **funny underwear**49K/yr+4.9%0.5% conv. - **funny thongs**148K/yr-76.7%0.4% conv. - **funny thong**105K/yr-72.7%0.5% conv. - **funny bachelorette underwear**17K/yr+104.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/funny-thongs/search-terms)
## **Top funny thongs products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Southern Sisters Cucci Thong Underwear For Women Med White**Southern Sisters**$16.07**4.3★34 rev](https://www.amazon.com/dp/B0C9R1D23C) [2**NE Beauty Would Eat Here Again 5 Stars Funny Womens Thong (pack of 1) Medium Pink**NE Beauty**$14.78**4.8★17 rev](https://www.amazon.com/dp/B0DYCPNRMJ) [3**Southern Sisters Would You Like To Play The 19th Hole Funny Womens Gold Thong medium Green**Southern Sisters**$14.83**4.0★21 rev](https://www.amazon.com/dp/B0CGCKH3YC) [4**Southern Sisters The Hunt Is Over Camouflage Wedding Thong Medium**Southern Sisters**$15.53**4.1★34 rev](https://www.amazon.com/dp/B0B4WSLZL5) [5**Southern Sisters Chamber Bride To Be Bachelorette G String Thong Funny Gag Gift Panty Medium White**Southern Sisters**$14.86**4.2★66 rev](https://www.amazon.com/dp/B0BDQLLH3N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZSXZCGSB Sexy Underwear for Women G-String Thongs Rhinestone Letter Chain Adjustable Silk-Smooth Panties Cute Funny Lingerie (US Alpha One Size Regular Regular DDY/Black)**ZSXZCGSB**$8.01**9 rev7mo ago](https://www.amazon.com/dp/B0G3WV3Q3M) [**xo Fetti Wifey Lace Thong- Size Medium| Bachelorette Party Bride to Be Bridal Shower Gift Lingerie White Lace Engagement Wedding Underwear**xo, Fetti**$13.35**20 rev11mo ago](https://www.amazon.com/dp/B0FLF75FJW) [**NE Beauty Would Eat Here Again 5 Stars Funny Womens Thong (pack of 1) Medium Pink**NE Beauty**$14.78**17 rev1y ago](https://www.amazon.com/dp/B0DYCPNRMJ) [**SEXYTINE Womens Anime Cow Cosplay Costume Bra and Panty Lingerie Set with Stocking (Black and White One Size)**SEXYTINE**$11.13**148 rev1y ago](https://www.amazon.com/dp/B0DFCFLTX3) [**JINKAIJIA Womens Low Waist High Elastic Seamless Underwear Fit Soft Comfy Breathable Cute Printed Briefs NK151-M**JINKAIJIA**$12.03**23 rev2y ago](https://www.amazon.com/dp/B0CHPHN1VP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unique Costume Yolacl Womens Funny Novelty Bikini Underwear Panties with 3D Animal Print for Valentines Day Bridal Shower Gifts**Unique Costume**$10.08**4.3★**▲ 70%**](https://www.amazon.com/dp/B07R4NX29M) [**xo Fetti Wifey Lace Thong- Size Medium| Bachelorette Party Bride to Be Bridal Shower Gift Lingerie White Lace Engagement Wedding Underwear**xo, Fetti**$13.35**3.7★**▲ 60%**](https://www.amazon.com/dp/B0FLF75FJW) [**Southern Sisters Would You Like To Play The 19th Hole Funny Womens Gold Thong Large Green**Southern Sisters**$14.70**4.0★**▲ 55%**](https://www.amazon.com/dp/B0CGCJTFVK) [**Floerns Womens Funny Lingerie Nightgown Cute Print Tshirt Sleepdress White L**Floerns**$17.85**4.6★**▲ 48%**](https://www.amazon.com/dp/B07HKC6XHB) [**Southern Sisters Chamber Bride To Be Bachelorette G String Thong Funny Gag Gift Panty Medium White**Southern Sisters**$14.86**4.2★**▲ 47%**](https://www.amazon.com/dp/B0BDQLLH3N)
**~~View all trending →~~**
## **What reviews say buyers love and hate about funny thongs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**43%
*“Perfect gift”*
**Size-Overall**18%
*“Fits well”*
**Quality-Overall**9%
*“These are super high quality underwear”*
**Material Quality**4%
*“Gag gift material and look”*
**Shape/Style**4%
*“Definitely a style for small girls”*
**Comfort-Overall**3%
*“comfortable”*
**Strength**3%
*“Not flimsy and made well”*
**Advertised Vs Actual Product**3%
*“Probably just as advertised”*
**Print Quality**2%
*“The print quality is great too”*
**Ease Of Use**2%
*“Came in handy”*
### **What buyers complain about **
**Size-Overall**59%
*“Run way small”*
**Stretchability/Expandability/Elasticity**6%
*“Doesnt expand with water”*
**Strap/String Quality**4%
*“String broke”*
**Warmth**4%
*“Hot”*
**Comfort-Overall**3%
*“was uncomfortable”*
**Durability**2%
*“When i opened them i noticed it was coming apart”*
**Flatness**2%
*“It fell flat”*
**Shape/Style**2%
*“Runs small and I just felt it wasnt flattering”*
**Chest Fit**2%
*“Would not buy if you have a bigger chest dont waste your time or money”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
### **Top return reasons **
**Size-Overall**60%
**Chest Fit**5%
**Waist Fit**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Quality-Overall**3%
**Length**3%
**Color**3%
**Value For Money**2%
**Thigh Fit**1%
## **Common funny thongs questions**
- **Is funny thongs profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 67 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the funny thongs niche?**
- 33 brands and 55 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in funny thongs?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Strap/String Quality. The return rate is 2.2%.
- **When does demand for funny thongs peak?**
- Demand peaks in Feb–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the funny thongs niche?**
- Listings span $5.99–$34.64; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.
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