---
title: "Friends Hoodie — $655/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/friends-hoodie"
last_updated: "2026-08-12T14:55:54.056Z"
locale: en
meta:
description: "Amazon product research for friends hoodie: $655/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for friends hoodie: $655/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Friends Hoodie — $655/mo Amazon US Product Research (2026)"
---
# **Friends Hoodie**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 5Competition 68Returns 72Price range 87Avg price 95Brand share 11Review moat 82Quality gap 27
**Avg price**
**Incredible****$32.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.49–$48.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****369.34**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 56K searches
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
## **Is friends hoodie profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, friends hoodie is a $8K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **friends hoodie market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$16K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#116,032**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **78%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **188 days**
## **Competition: brands, sellers & click share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**3%**
- Idepet37% - FRIENDS29% - Popfunk15% - Hyp10% - Bioworld5% - How You Doin Shirt1% - Open — no brand owns it (4 brands, 3%)
## **friends hoodie demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 13.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/friends-hoodie/trend)
## **Top friends hoodie search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **friends hoodie**12K/yr-39.4%0.5% conv. - **friends sweatshirt**18K/yr-58.4%0.4% conv. - **friends sweatshirt women**10K/yr-62.0%0.5% conv. - **friends tv show sweatshirt**6K/yr-49.4%0.0% conv. - **friends tv show hoodie**3K/yr-15.8%0.9% conv. - **friends sweater**4K/yr-54.0%0.9% conv. - **friends hoodies**1K/yr-25.5%0.0% conv. - **friends hoodies for women**873/yr-54.1%0.0% conv. - **friends crewneck sweatshirt**693/yr-59.1%0.0% conv. - **friends show sweatshirt**631/yr-48.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/friends-hoodie/search-terms)
## **Top friends hoodie products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3148%$62912%$94316%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt Grey**Idepet**$22.76**4.4★1,428 rev](https://www.amazon.com/dp/B0833YHW75) [2**Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt Black**Idepet**$25.64**4.4★1,428 rev](https://www.amazon.com/dp/B0833XWNJ8) [3**Hyp Friends Television Series Juniors/Womens 6 Pack Ankle Socks**Hyp**$14.01**4.8★1,042 rev](https://www.amazon.com/dp/B08GF7Z5G8) [4**FRIENDS Central Perk VUddie Oversized Blanket Hoodie Women | Ladies Coffee Cafe Fluffy Fleece Pullover**FRIENDS**$48.35**4.7★79 rev](https://www.amazon.com/dp/B0BHJ7JBNV) [5**Friends Classic Sitcom Logo Nostalgic TV Show Pullover Hoodie**FRIENDS**$39.96**4.4★4 rev](https://www.amazon.com/dp/B0DYL748V7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioworld Friends TV Full Cast Photo Adult White Crew Neck Long Sleeve Sweatshirt-XL**Bioworld**$26.98**0 rev1y ago](https://www.amazon.com/dp/B0FDGG7J7M) [**Friends Classic Sitcom Logo Nostalgic TV Show Pullover Hoodie**FRIENDS**$39.96**4 rev1y ago](https://www.amazon.com/dp/B0DYL748V7) [**Friends Classic Sitcom Logo Nostalgic TV Show Sweatshirt**FRIENDS**$36.37**1 rev1y ago](https://www.amazon.com/dp/B0DYKRS124) [**Friends - Friends Couch Fountain Set Sweatshirt**FRIENDS**$37.35**15 rev2y ago](https://www.amazon.com/dp/B0CK5322V1) [**FRIENDS Central Perk VUddie Oversized Blanket Hoodie Women | Ladies Coffee Cafe Fluffy Fleece Pullover**FRIENDS**$48.35**79 rev3y ago](https://www.amazon.com/dp/B0BHJ7JBNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt**Idepet**$23.93**4.4★**▲ 192%**](https://www.amazon.com/dp/B09LHHL1ZP) [**Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt Grey**Idepet**$22.76**4.4★**▲ 191%**](https://www.amazon.com/dp/B0833YHW75) [**Bioworld Friends TV Full Cast Photo Adult White Crew Neck Long Sleeve Sweatshirt-XL**Bioworld**$26.98**0.0★**▲ 166%**](https://www.amazon.com/dp/B0FDGG7J7M) [**Popfunk Friends TV Central Perk Hoodie Sweatshirt (Large)**Popfunk**$38.83**4.6★**▲ 135%**](https://www.amazon.com/dp/B071GS3JRL) [**Popfunk Friends TV Central Perk Hoodie Sweatshirt (X-Large)**Popfunk**$39.28**4.6★**▲ 106%**](https://www.amazon.com/dp/B071KD2KVJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about friends hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits great”*
**Gifting Purpose**20%
*“Was a gift”*
**Quality-Overall**14%
*“The quality is fine”*
**Color**14%
*“The colors are pretty”*
**Soft Feel**8%
*“Super soft”*
**Warmth**5%
*“cool summer nights”*
**Comfort-Overall**5%
*“These socks are so comfortable and soft”*
**Washability**5%
*“hopefully last after washings”*
**Value For Money**2%
*“Great value for this set of 5 pair of ladies socks”*
**Shrinkage Resistance**2%
*“They did not shrink after being washed and dried”*
### **What buyers complain about **
**Thickness**25%
*“Its thin so not a winter sweater”*
**Strap/String Quality**25%
*“The hoodie string came out after the first wash”*
**Quality-Overall**25%
*“Not good quality”*
### **Top return reasons **
**Size-Overall**39%
**Length**13%
**Material Quality**8%
**Thin**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Feet Fit**3%
**Shoulder Fit**3%
**Waist Fit**2%
**Color**2%
## **Common friends hoodie questions**
- **Is friends hoodie profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the friends hoodie niche?**
- 10 brands and 13 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in friends hoodie?**
- Top complaints mined from reviews: Thickness, Strap/String Quality, Quality-Overall. The return rate is 2.1%.
- **When does demand for friends hoodie peak?**
- Demand peaks in Nov–Dec; the busiest month runs 13.6× the quietest.
- **What does it cost to enter the friends hoodie niche?**
- Listings span $11.49–$48.35; the average listing price is $32.52 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.
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